Selection and display of custom user interface controls

• US 10,521,854 B1
• Filed: 01/04/2017
• Issued: 12/31/2019
• Est. Priority Date: 01/04/2017
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Andrizzi, Stephan Josef, Chabria, Jai Prakash, Dare, Nicole, DeLand, Kenneth, Desai, Nirav Praful, Guha, Anindya, Hensley, Marc, Herrington, Douglas James, Heyworth, Samuel Stevens, Iyer, Apoorva, Kumar, Nitish, Richards, Hannah McClellan, Park, Jae, Pelleg, Amir, Protasio, Jessica, Rausch, Daniel Benjamin, Ridlehoover, Laura Allison, Rosenberg, Jeffrey, Smart, Paul Warren, Virani, Amirali
• Primary Examiner(s): Chowdhury, Rayeez R
• Application Number:
  US15/398,637
• Time in Patent Office: 1,091 Days
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

Systems, methods, and computer-readable media are described for selecting and displaying custom user interface (“UI”) controls. A user of a networked computing service may create custom UI controls that perform user-specified actions, and the networked computing service may present these custom UI controls as part of its user interface. The networked computing service may determine which of a set of custom UI controls to present based on criteria such as frequency or recency of recurring usage, a context or a category associated with the custom UI controls, user preferences, the status of a pending action, usage of similar custom UI controls by other users, or other criteria. The networked computing service may present an interface that enables further customization or modification of the custom UI controls.

Claims

1. A system comprising:

a memory;

a processor in communication with the memory; and

specific computer-executable instructions stored in the memory that, when executed by the processor, configure the processor to;

obtain a plurality of custom user interface controls associated with a user from a data store, wherein each of the plurality of custom user interface controls is associated with a respective at least one action;

for each control of the plurality of custom user interface controls;

determine, based at least in part on a plurality of previously performed actions, an average time between performances of the at least one action associated with the control;

determine, based at least in part on the plurality of previously performed actions, an elapsed time since the at least one action was last performed; and

determine, based at least in part on the average time and the elapsed time, a relevance of the control;

determine a number of custom user interface controls to display;

select, based at least in part on the relevance of each of the plurality of custom user interface controls, a subset of the plurality of custom user interface controls, wherein a number of controls in the subset corresponds to the number of custom user interface controls to display; and

cause display of a user interface including at least the subset of the plurality of custom user interface controls.

2. The system of claim 1, wherein the relevance is determined further based at least in part on a user preference.

3. The system of claim 2, wherein each of the plurality of custom user interface controls is associated with a respective category, and wherein the user preference specifies a category.

4. The system of claim 1, wherein the number of custom user interface controls to display is determined based at least in part on a size of a screen used to display the user interface.

5. The system of claim 1, wherein the at least one action associated with each of the plurality of custom user interface controls comprises a purchase of a respective item.

6. The system of claim 5, wherein the relevance of each control of the plurality of custom user interface controls is determined based at least in part on a category of the respective item associated with the control.

7. The system of claim 5, wherein the processor is further configured to obtain a purchase history of the user, wherein the relevance of each control of the plurality of custom user interface controls is determined based at least in part on the purchase history of the user.

8. The system of claim 7, wherein the relevance of each control is determined further based at least in part on a frequency of purchase of the respective item.

9. The system of claim 7, wherein the relevance of each control is determined further based at least in part on an elapsed time since a purchase of the respective item.

10. The system of claim 5, wherein the processor is further configured to obtain purchase histories of a plurality of users, wherein the relevance of each control of the plurality of custom user interface controls is determined based at least in part on the purchase histories of the plurality of users.

11. The system of claim 1, wherein a relevance of a first custom user interface control is determined based at least in part on a pending completion of at least one action associated with the first custom user interface control.

12. A computer-implemented method comprising:

obtaining, from a data store, a plurality of custom user interface controls associated with a user, wherein each of the plurality of custom user interface controls is associated with a respective at least one action;

for each control of the plurality of custom user interface controls;

determining, based at least in part on a plurality of previously performed actions, an average time between performances of the at least one action associated with the control;

determining, based at least in part on the plurality of previously performed actions, an elapsed time since the at least one action was last performed; and

determining, based at least in part on the average time and the elapsed time, a relevance of the control;

determining a number of custom user interface controls to display;

selecting, based at least in part on the relevance of each of the plurality of custom user interface controls, a subset of the plurality of custom user interface controls, wherein a number of controls in the subset corresponds to the number of custom user interface controls to display; and

causing display of a user interface including at least the subset of the plurality of user interface controls.

13. The computer-implemented method of claim 12, wherein the at least one action comprises one of placing an order for a specific item previously associated with the control, adding the specific item to an electronic shopping cart, or changing a delivery schedule associated with an item order.

14. The computer-implemented method of claim 12 further comprising:

determining a categorization of the plurality of custom user interface controls, the categorization including two or more categories, wherein the categorization associates each of the plurality of custom user interface controls with a respective category; and

receiving a selection of a first category from the categorization,

wherein each custom user interface control in the subset of the plurality of custom user interface controls is associated with the first category.

15. The computer-implemented method of claim 14, wherein the categorization is determined based at least in part on one or more user preferences.

16. The computer-implemented method of claim 14, wherein the categorization is determined based at least in part on the at least one action associated with each of the plurality of custom user interface controls.

17. A non-transitory computer-readable medium storing computer-executable instructions that, when executed by a processor, configure the processor to:

obtain, from a data store, a plurality of custom user interface controls associated with a user, wherein each of the plurality of custom user interface controls is associated with a respective at least one action;

for each control of the plurality of custom user interface controls;

determine based at least in part on the plurality of previously performed actions, an average time between performances of the at least one action associated with the control;

determine, based at least in part on the plurality of previously performed actions, an elapsed time since the at least one action was last performed; and

determine, based at least in part on the average time and the elapsed time, a relevance of the control;

determine a number of custom user interface controls to display;

select, based at least in part on the relevance of each of the plurality of custom user interface controls, a subset of the plurality of custom user interface controls, wherein a number of controls in the subset corresponds to the number of custom user interface controls to display; and

cause display of a user interface including at least the subset of the plurality of user interface controls.

18. The non-transitory computer-readable medium of claim 17, wherein each of the plurality of custom user interface controls is associated with one or more predefined parameters.

19. The non-transitory computer-readable medium of claim 18, wherein the one or more predefined parameters associated with each custom user interface control comprise billing and shipping information.