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Computational systems and methods for verifying personal information during transactions

  • US 10,606,989 B2
  • Filed: 12/30/2011
  • Issued: 03/31/2020
  • Est. Priority Date: 09/07/2011
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • circuitry for accepting a request for personal information, the request for personal information accepted in association with an online transaction initiated by a user;

    circuitry for evaluating a total cost of the online transaction, including at least circuitry for parsing at least some markup language code representing a checkout page of the online transaction to identify, via the parsing, a symbol associated with currency and to retrieve a value associated with and displayable adjacent to the symbol associated with currency, the value presumed to represent the total cost associated with the online transaction;

    circuitry for determining a number of elements of personal information relating to the user to expose at least partly based on the circuitry for evaluating the total cost;

    circuitry for selecting a persona from at least two stored personas associated with the user at least partly based on the circuitry for determining the number of elements, the persona and the number of elements of personal information to expose selected to prevent gratuitous disclosure of at least some personal information relating to the user in view of the total cost associated with the online transaction; and

    circuitry for presenting the persona selected from the at least two stored personas responsive to the request for personal information.

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