Apparatus, system and method for consumer tracking consumer product interest using mobile devices

• US 10,607,238 B2
• Filed: 11/28/2017
• Issued: 03/31/2020
• Est. Priority Date: 09/01/2011
• Status: Active Grant

• Current Assignee: Avery Dennison Retail Information Services LLC (Avery Dennison Corporation)
• Original Assignee: Avery Dennison Corporation
• Inventors: Sobalvarro, Patrick, Redd, Michael, McCarthy, Michaelyn Molly, Waldman, Micah, Maya, Rafael
• Primary Examiner(s): Sorowar, Golam
• Application Number:
  US15/824,813
• Publication Number:
  US 20180089700A1
• Time in Patent Office: 854 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

According to at least one exemplary embodiment, methods, systems and apparatuses for communication may be shown and described. These can include the use of near field communications (NFC), for example a NFC RFID tag, label or inlay that is able to communicate with a NFC-enabled device, for example a mobile or smart phone or other portable device having a scanner or reader. Further, any number of NFC RFID tags may be associated with any desired products or services, allowing NFC-enabled devices to read or scan the NFC RFID tags and access data or information provided by the NFC RFID tags, which may be associated with products or services to which the NFC RFID tags are coupled to.

Claims

1. A system for mobile touchpoint solutions comprising:

at least one unique identifier (UID) related to at least one content element;

at least one radio frequency identification (RFID) tag containing the at least one UID;

at least one server storing the at least one content element related with the at least one UID; and

a portable device that decodes the at least one UID by reading the at least one RFID tag, accesses the at least one server as decoded from the at least one UID and receives the at least one content element from the at least one server,

wherein the portable device receives the at least one content element by application software that is installed in the portable device if the application software is not installed in the portable device when the portable device accesses the at least one server,

wherein at least one provider of the at least one UID creates and manages the at least one content element in the server,

the at least one provider of the at least one UID customizes the application software for the UID,

the application software provides information of the portable device to the provider that customizes the application software when the portable device accesses the server, and

at least one user of the portable device updates the at least one content element in the server by using the application software.

2. The system of claim 1, wherein the server encrypts the at least one content element and transmits the encrypted content element to the portable device, and the portable device decrypts the encrypted content element by the application software.

3. The system of claim 1, wherein the server provides links of social networking sites (SNS) to the portable device when the portable device access to the server.

4. The system of claim 1, wherein the information of the portable device that is provided to the provider is at least one of a location, a time of access and an access history of the portable device.

5. The system of claim 4, wherein the at least one provider of the at least one UID provides, via the server, customized information to the portable device using the information of the portable device that is provided to the provider by the application software.

6. A method for mobile touchpoint solutions comprising:

reading, by a portable device, at least one radio frequency identification (RFID) tag;

decoding, by the portable device, at least one unique identifier (UID) of the at least one RFID tag;

accessing, by a portable device, at least one server that is indicated from the decoding of the at least one UID and storing at least one content element related with the at least one UID;

receiving, by a portable device, the at least one content element from the at least one server;

wherein the portable device receives the at least one content element from application software that is installed in the portable device if the application software is not installed in the portable device when the portable device accesses the at least one server,

at least one provider of the at least one UID creates and manages the at least one content element in the server,

the at least one provider of the at least one UID customizes the application software for the UID,

the application software provides information of the portable device to the provider that customizes the application software when the portable device accesses to the server, and

at least one user of the portable device updates the at least one content element in the server by using the application software.

7. The method of claim 6, wherein the server encrypts the at least one content element and transmits the encrypted content element to the portable device, and the portable device decrypts the encrypted content element by the application software.

8. The method of claim 6, wherein the server provides links of social networking sites (SNS) to the portable device when the portable device access to the server.

9. The method of claim 6, wherein the information of the portable device that is provided to the provider is at least one of a location, a time of access and an access history of the portable device.

10. The method of claim 9, wherein the at least one provider of the at least one UID provides, via the server, a customized information to the portable device by using the information of the portable device that is provided to the provider by the application software.