Resource size-based content item selection

• US 10,614,153 B2
• Filed: 06/29/2017
• Issued: 04/07/2020
• Est. Priority Date: 09/30/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Rimmer, Graeme John, Hemens, Lewis Jay, Bhaya, Gaurav, Stets, Robert
• Primary Examiner(s): Lazaro, David R
• Application Number:
  US15/638,312
• Publication Number:
  US 20170300456A1
• Time in Patent Office: 1,013 Days
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/131 Fragmentation of text files, e.g. creating reusable text-blocks; Linking to fragments, e.g. using XInclude; Namespaces
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06F 40/189 Automatic justification
• CPC Class Codes: G10L 2015/225 Feedback of the input speech
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

Claims

1. A system for resource based content selection, comprising:

a data processing system including one or more processing modules and memory to;

receive, from a client device, a request for content responsive to a resource for presentation via the client device;

determine a size of a slot and a parameter of the resource;

rank each predetermined standard size of a set of predetermined standard sizes based, at least in part, on the size of the slot and the parameter of the resource;

determine a content item size based on the rank of each predetermined standard size of the set of predetermined standard sizes;

determine a set of content items based, at least in part, on the content item size;

select, from the set of content items based on the content item size, a content item; and

serve, to the client device, data to effect presentation of the content item in the resource.

2. The system of claim 1, wherein the slot comprises a viewport, and the parameter comprises a width and a height, comprising the data processing system to:

determine the size of the viewport based on one or more retrieved values for the width and the height of a parent element of the resource.

3. The system of claim 1, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, comprising the data processing system to:

determine the size of the audio slot based on the duration of the audio output.

4. The system of claim 1, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising the data processing system to:

determine the size of the audio slot based on the duration of the thread.

5. The system of claim 1, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising the data processing system to:

determine the size of the audio slot based on the duration of the single thread.

6. The system of claim 1, wherein the size comprises a first duration, the slot comprises an audio slot, the parameter comprises a second duration, and the resource comprises an audio output, comprising the data processing system to:

rank each predetermined standard size based on a duration of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value,

wherein the ratio match value is based on a ratio of the first duration of the audio slot and the second duration of the audio output.

7. The system of claim 1, comprising the data processing system to:

not rank a second predetermined standard size of the set of predetermined standard sizes based on the second predetermined standard size greater than a predetermined percentage of the size of the slot.

8. The system of claim 1, comprising the data processing system to:

receive data packets comprising an input audio signal detected by a sensor of the client device;

parse the input audio signal to identify a request and a trigger keyword corresponding to the request; and

select, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

9. The system of claim 1, comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure a duration of the communication session based on the auditory signals; and

select a second content item based on the duration of the communication session.

10. The system of claim 1, comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure the size of the communication session based on the auditory signals; and

generate a quality signal based on the measured characteristic; and

adjust a real-time selection process based on the quality signal.

11. A method of serving content, comprising:

receiving, by a data processing system from a client device, a request for content responsive to a resource loading for presentation via the client device;

determining a size of a slot and a parameter of the resource;

ranking each predetermined standard size of a set of predetermined standard sizes based, at least in part, on the size of the slot and the parameter of the resource;

determining a content item size based on the ranking of each predetermined standard size of the set of predetermined standard sizes;

determining a set of content items based, at least in part, on the content item size;

selecting, from the set of content items based on the content item size, a content item; and

serving, to the client device, data to effect presentation of the content item in the resource.

12. The method of claim 11, wherein the slot comprises a viewport, and the parameter comprises a width and a height, the method comprising:

determining the size of the viewport based on one or more retrieved values for the width and the height of a parent element of the resource.

13. The method of claim 11, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, the method comprising:

determining the size of the audio slot based on the duration of the audio output.

14. The method of claim 11, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, the method comprising:

determining the size of the audio slot based on the duration of the thread.

15. The method of claim 11, wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, the method comprising:

determining the size of the audio slot based on the duration of the single thread.

16. The method of claim 11, wherein the size comprises a first duration, the slot comprises an audio slot, the parameter comprises a second duration, and the resource comprises an audio output, the method comprising:

ranking each predetermined standard size based on a duration of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value,

wherein the ratio match value is based on a ratio of the first duration of the audio slot and the second duration of the audio output.

17. The method of claim 11, comprising:

determining not to rank a second predetermined standard size of the set of predetermined standard sizes based on the second predetermined standard size greater than a predetermined percentage of the size of the slot.

18. The method of claim 11, comprising:

receiving data packets comprising an input audio signal detected by a sensor of the client device;

parsing the input audio signal to identify a request and a trigger keyword corresponding to the request; and

selecting, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

19. The method of claim 11, comprising:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring a duration of the communication session based on the auditory signals; and

selecting a second content item based on the duration of the communication session.

20. The method of claim 11, comprising:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring the size of the communication session based on the auditory signals; and

generating a quality signal based on the measured characteristic; and

adjusting a real-time selection process based on the quality signal.