Method, system, and website server for playing website video

• US 10,623,823 B2
• Filed: 03/13/2018
• Issued: 04/14/2020
• Est. Priority Date: 04/29/2014
• Status: Active Grant

• Current Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Original Assignee: Tencent Technology Company Limited (Tencent Holdings Limited)
• Inventors: Zhou, Bin
• Primary Examiner(s): Pendleton, Brian T
• Assistant Examiner(s): Luong, Alan H
• Application Number:
  US15/919,823
• Publication Number:
  US 20180206005A1
• Time in Patent Office: 763 Days
• Field of Search: 725 32, 725 35
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The present disclosure discloses a method, a system, and a website server for playing a website video. The method includes: receiving a video playback request that includes a client identification and a video identification, and querying a playback record corresponding to the client identification; accumulating video playback times in the playback record to obtain current video playback times; determining advertisement information duration corresponding to the current video playback times, where the playback times are inversely proportional to the advertisement information duration; and extracting, from an advertisement information library according to the determined advertisement information duration, advertisement information that meets the duration, acquiring video data corresponding to the video identification, inserting the extracted advertisement information ahead of the video data, and transmitting the extracted advertisement information and the video data to a client for playing. The solutions of the present disclosure can improve efficiency of playing a website video.

Claims

1. A method for playing a website video, comprising:

receiving a video playback request that comprises a client identification and a video identification;

querying a playback record corresponding to the client identification, wherein the playback record comprises a number of current video playback times within a set time period;

extracting, from an advertisement information library, an advertisement information based on the current video playback times, comprising;

when the number of current video playback times is 1, extracting the advertisement information having a default advertisement information duration; and

when the number of current video playback times is greater than 1,

extracting the advertisement information having a shorter advertisement information duration than a most recently transmitted advertisement information corresponding to the client identification;

inserting the extracted advertisement information ahead of a video data corresponding to the video identification; and

transmitting the extracted advertisement information and the video data to a client for playing; and

when the number of current video playback times is equal to or greater than a preset threshold, transmitting the video data to the client for playing without inserting any advertisement information.

2. The method according to claim 1, before the step of querying the playback record corresponding to the client identification, further comprising:

acquiring a video data description information corresponding to the video identification;

acquiring a video type from the video data description information; and

determining whether the video type is a long video, and if yes, performing the step of querying the playback record corresponding to the client identification;

if not, acquiring the video data corresponding to the video identification and transmitting the video data to the client for playing.

3. The method according to claim 1, wherein when the number of current video playback times is greater than 1 and less than the preset threshold, the advertisement information duration of the extracted advertisement information is inversely proportional to the number of current video playback times, and the number of current video playback times is obtained by accumulating video playback times in the playback record.

4. The method according to claim 3, wherein the number of current video playback times are represented as n, and the step of extracting advertisement information based on the number of current video playback times comprises:

extracting, from the playback record, the advertisement information duration of a first video playback, which is represented as M; and

representing the advertisement information duration corresponding to the number of current video playback times as Y, and calculating in the following manner to obtain;

Y=M−

X*(n−

1), wherein X is a unit length of advertisement information.

5. The method according to claim 1, wherein before the step of extracting, from the advertisement information library, the advertisement information based on the number of current video playback times, further comprises:

determining a time of a number of current video playback request, which is represented as Tn;

extracting, from the playback record, a time of a first video playback request, which is represented as T1; and

subtracting Tn from T1 to obtain a subtraction value, determining that the subtraction value is less than the set time period, and performing the step of extracting advertisement information based on the number of current video playback times.

6. The method according to claim 5, wherein if it is determined that the subtraction value is not less than the set time period, the method further comprises:

emptying the playback record, using the number of current video playback request as the first video playback request to be recorded in the playback record, recording the time of the first video playback request in the playback record, and performing the step of extracting advertisement information based on the number of current video playback times.

18. The method according to claim 1, wherein the number of current video playback times refers to a quantity of requests for video data of different contents made by the client.

7. A method for playing a website video, comprising:

storing a playback record corresponding to a client identification;

determining a time of a number of current video playback times within a set time period according to the playback record;

determining an advertisement information duration of an advertisement information for being played with a video data of the website video based on the number of current video playback times, comprising;

when the current video playback times is 1, inserting an advertisement information having a default advertisement information duration into the video data;

when the number of current video playback times is greater than 1, inserting, into the video data, an advertisement information having a shorter advertisement information duration than a most recently played advertisement information corresponding to the client identification;

when the number of current video playback times is equal to or greater than a preset threshold, playing the video data without inserting any advertisement information.

8. The method according to claim 7, wherein the step of storing the playback record corresponding to the client identification comprises:

receiving a video playback request, wherein the video playback request comprises the client identification and a video identification; and

querying the playback record corresponding to the client identification, wherein the playback record comprises the number of current video playback times.

9. The method according to claim 8, wherein the video data corresponds to the video identification.

10. The method according to claim 8, wherein the number of current video playback times is obtained by accumulating video playback times in the playback record corresponds to the video identification.

11. The method according to claim 8, before the step of querying the playback record corresponding to the client identification, the method further comprising:

acquiring a video data description information corresponding to the video identification; and

acquiring a video type from the video data description information, determining whether the video type is a long video, and if yes, performing the step of querying the playback record corresponding to the client identification;

if not, acquiring the video data corresponding to the video identification and transmitting the video data to the client for playing.

12. A website server for providing a pre-video advertisement of a website, comprising:

a memory;

a processor coupled to the memory;

wherein the processor is configured for;

receiving a video playback request that comprises a client identification and a video identification;

querying a playback record corresponding to the client identification, wherein the playback record comprises a number of current video playback times within a set time period;

extracting, from an advertisement information library, an advertisement information based on the current video playback times, comprising;

when the number of current video playback times is 1, extracting the advertisement information having a default advertisement information duration; and

when the number of current video playback times is greater than 1, extracting the advertisement information having a shorter advertisement information duration than a most recently transmitted advertisement information corresponding to the client identification;

inserting the extracted advertisement information ahead of a video data corresponding to the video identification;

transmitting the extracted advertisement information and the video data to a client for playing; and

when the number of current video playback times is equal to or greater than a preset threshold, transmitting the video data to the client for playing without inserting any advertisement information.

13. The website server according to claim 12, wherein the processor is further configured for:

acquiring a video data description information corresponding to the video identification;

acquiring a video type from the video data description information; and

determining whether the video type is a long video, and if yes, performing the step of querying the playback record corresponding to the client identification;

if not, acquiring the video data corresponding to the video identification and transmitting the video data to the client for playing.

14. The website server according to claim 12, wherein when the number of current video playback times is greater than 1 and less than the preset threshold, the advertisement information duration of the extracted advertisement information is inversely proportional to the number of current video playback times, and the number of current video playback times is obtained by accumulating video playback times in the playback record.

15. The website server according to claim 12, wherein the processor is further configured for:

representing the number of current video playback times as n, and extracting, from the playback record, the advertisement information duration of a first video playback, which is represented as M; and

representing the advertisement information duration corresponding to the number of current video playback times as Y, and calculating in the following manner to obtain;

Y=M−

X*(n−

1), wherein X is a unit length of advertisement information.

16. The website server according to claim 12, wherein the processor is further configured for:

determining a time of a number of current video playback request, which is represented as Tn;

extracting, from the playback record, a time of a first video playback request, which is represented as T1;

subtracting Tn from T1 to obtain a subtraction value, determining that the subtraction value is less than the set time period; and

extracting the advertisement information duration of the first video playback from the playback record and calculates a Y value only after determining that the subtraction value is less than the set time period.

17. The website server according to claim 16, wherein the processor is further configured for:

sending an execution instruction when determining that the subtraction value is not less than the set time period; and

receiving the execution instruction, emptying the playback record, using the number of current video playback request as the first video playback request to be recorded in the playback record, recording a time of the first video playback request in the playback record; and

acquiring advertisement information duration corresponding to the first video playback request as the advertisement information duration corresponding to the number of current video playback times.