Search-enhanced semantic advertising
First Claim
1. A method for semantic search enhanced digital media, the method comprising:
- receiving, by a server, one or more search results from an Internet search engine corresponding to a search query submitted by a user device across a communication network, wherein each search result is a web resource and has a location identifier;
identifying, by a natural language processor, a semantic type from the one or more location identifiers corresponding to each search result;
selecting one or more digital media having a matching semantic type to the semantic type of the one or more location identifiers;
displaying, by the Internet search engine, the one or more digital media to the user device in a user interface alongside the one or more search results;
receiving, from the user device through the user interface, a selection of a first location identifier of a specific search result;
selecting, based on the semantic type identified from the one or more location identifiers and the one or more digital media, a replacement web resource that includes resource details associated with a target web resource corresponding to the first location identifier; and
instead of directing the user device to a target web resource corresponding to the first location identifier, retrieving, for display to the user device, the replacement web resource.
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Accused Products
Abstract
Systems and methods for enhanced advertising using semantic search are disclosed. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of identifying a semantic group with which content of a search result relates, further determining a facet of the semantic group with which the content of the search result relates, identifying an advertisement based on the facet of the semantic group, assigning an index to the advertisement as being associated with the facet of the semantic group, storing the index of the advertisement in a machine-readable storage medium, and/or presenting the advertisement to the user for viewing in a user interface in conjunction with the search result.
312 Citations
14 Claims
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1. A method for semantic search enhanced digital media, the method comprising:
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receiving, by a server, one or more search results from an Internet search engine corresponding to a search query submitted by a user device across a communication network, wherein each search result is a web resource and has a location identifier; identifying, by a natural language processor, a semantic type from the one or more location identifiers corresponding to each search result; selecting one or more digital media having a matching semantic type to the semantic type of the one or more location identifiers; displaying, by the Internet search engine, the one or more digital media to the user device in a user interface alongside the one or more search results; receiving, from the user device through the user interface, a selection of a first location identifier of a specific search result; selecting, based on the semantic type identified from the one or more location identifiers and the one or more digital media, a replacement web resource that includes resource details associated with a target web resource corresponding to the first location identifier; and instead of directing the user device to a target web resource corresponding to the first location identifier, retrieving, for display to the user device, the replacement web resource. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification