Landing page selection for linked advertising
First Claim
1. A method, comprising:
- determining landing pages associated with a keyword, the keyword corresponding to a term used in a search request on a search page for an item;
determining an identity associated with the search request;
analyzing individual landing pages of the landing pages using different scalable algorithms for processing multiple decisions, each scalable algorithm processing a decision of the multiple decisions that is associated with an individual landing page and at least one goal for a category of the individual landing page to generate a ranking score for the individual landing page;
selecting, based on the ranking scores and the identity of the search request, an optimal landing page from the landing pages;
associating a sponsored link with the keyword; and
displaying the sponsored link on a display screen of a computing device, the sponsored link enabling, in response to being selected, navigation from the search page to the optimal landing page.
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Abstract
A tiered approach to selecting landing pages to be associated with specific keywords allows optimal landing pages to be determined dynamically and updated continually. Suggestions for landing pages can come from a number of sources based upon any of a number of factors. A scalable set of algorithms can be used to analyze these suggestions based upon factors including those used for determining the suggestions. Each algorithm can generate a decision as to an optimal landing page to be associated with each keyword. A subsequent algorithm can analyze each decision as these decisions relate to at least one goal, and can select an optimal landing page based thereon. A sponsored link or other element can be associated with the keyword such that a user submitting a request containing the keyword can be presented with the sponsored link to the optimal landing page.
70 Citations
20 Claims
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1. A method, comprising:
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determining landing pages associated with a keyword, the keyword corresponding to a term used in a search request on a search page for an item; determining an identity associated with the search request; analyzing individual landing pages of the landing pages using different scalable algorithms for processing multiple decisions, each scalable algorithm processing a decision of the multiple decisions that is associated with an individual landing page and at least one goal for a category of the individual landing page to generate a ranking score for the individual landing page; selecting, based on the ranking scores and the identity of the search request, an optimal landing page from the landing pages; associating a sponsored link with the keyword; and displaying the sponsored link on a display screen of a computing device, the sponsored link enabling, in response to being selected, navigation from the search page to the optimal landing page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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a processor; and a memory device including instructions that, when executed by the processor, enable the system to; determine landing pages corresponding to a keyword, the keyword corresponding to a search request for an item; determine an identity associated with the search request; analyze individual landing pages of the landing pages using different scalable algorithms for processing multiple decisions, each scalable algorithm processing a decision of the multiple decisions that is associated with an individual landing page and at least one goal for a category of the individual landing page to generate a ranking score for the individual landing page; select, based on the ranking scores and the identity of the search request, an optimal landing page from the landing pages; and associate a sponsored link with the keyword, wherein a user submitting the search request receives, for display in response to the search request, the sponsored link enabling the user to navigate to the optimal landing page. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-readable medium including instructions that, upon being executed by a processor of a computing device, cause the computing device to:
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determine landing pages corresponding to a keyword, the keyword corresponding to a search request for an item; determine an identity associated with the search request; analyze an individual landing pages of the plurality of landing pages using different scalable algorithms for processing multiple decisions, each scalable algorithm processing a decision of the multiple decisions that is associated with an individual landing page and at least one goal for a category of the individual landing page to generate a ranking score for the individual landing page; select, based on the ranking scores and the identity of the search request, an optimal landing page from the landing pages; and associate a sponsored link with the keyword, wherein a user submitting the search request receives, for display in response to the search request, the sponsored link enabling the user to navigate to the optimal landing page. - View Dependent Claims (17, 18, 19, 20)
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Specification