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Enhanced online user-interaction tracking

  • US 10,650,059 B2
  • Filed: 08/21/2017
  • Issued: 05/12/2020
  • Est. Priority Date: 05/19/2015
  • Status: Active Grant
First Claim
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1. A method comprising:

  • for a plurality of documents each comprising multiple individual document elements, storing database entries for the individual document elements in one or more computer-readable media, each database entry comprising a unique document-element identifier;

    storing, for at least some of the document elements, respective topics of the document elements in the one or more computer-readable media;

    displaying the documents to users and tracking, at sub-document level, interactions of the users with the document elements;

    storing, for each of the interactions of one of the users with one of the document elements, at least the document-element identifier of the respective document element and an identifier of the respective user in the one or more computer-readable media; and

    using one or more processors to determine interests or fields of expertise for at least some of the users based at least in part on the tracked user interactions with the document elements and the topics associated with the respective document elements, and to match the users with content or with other users based on the determined interests or fields of expertise.

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