Multi-profile tracking identification of a mobile user

• US 10,650,412 B2
• Filed: 06/14/2013
• Issued: 05/12/2020
• Est. Priority Date: 06/14/2013
• Status: Active Grant

• Current Assignee: Blue Kai, Inc. (Oracle Corporation)
• Original Assignee: Blue Kai, Inc. (Oracle Corporation)
• Inventors: Tawakol, Omar, Wiener, David Abraham, Fang, Fang, Walsh, Jason Leon, Daoud, Raja Bishara, Frantz, Jeffrey Charles
• Primary Examiner(s): Netzloff, Eric R
• Assistant Examiner(s): Patel, Dipen M
• Application Number:
  US13/918,091
• Publication Number:
  US 20140372224A1
• Time in Patent Office: 2,524 Days
• CPC Class Codes: G06F 7/00 Methods or arrangements for processing data by operating upon the order or content of the data handled logic circuits H03K19/00
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Embodiments are directed towards employing multiple profiles to track identification of users across multiple domains. Multiple application-domain profiles and multiple web-domain profiles may each include a statistical identifier. A profile enrichment store may be generated from the application-domain profiles and web-domain profiles, where each entry in the profile enrichment store may be based on statistical identifiers. The profile enrichment store may be utilized to determine categories associated with a statistical identifier for a request from a client device. A targeted advertisement may be determined based on the determined category and may be provided to the client device. A client caching identifier may be used in a mobile web domain, in combination with the statistical identifier, to track mobile web users. If a request is associated with a profile that includes an affirmative opt-out flag, categories in the profile enrichment store for a corresponding statistical identifier may be cleaned up.

Claims

1. A computer-implemented method, comprising:

monitoring, by a network computing device, one or more mobile application requests transmitted via one or more non-web browser mobile applications executing on a mobile client device;

analyzing, by the network computing device, the one or more mobile application requests to determine a first set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more mobile application requests;

monitoring, by the network computing device, one or more web browsing requests transmitted via one or more web browsers executing on the mobile client device;

analyzing, by the network computing device, the one or more web browsing requests to determine a second set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more web browsing requests;

determining, by the network computing device, one or more common attributes based on information shared by both the first set of attributes and the second set of attributes;

generating, by the network computing device and based on the common attributes, a first statistical identifier corresponding to the one or more mobile application requests transmitted via the one or more non-web browser mobile applications executing on the mobile client device;

generating, by the network computing device, a first universal unique identifier for the one or more mobile application requests, wherein the first universal unique identifier is derived from a device identifier corresponding to the mobile client device and is distinct from the first statistical identifier;

storing, in a mobile application profile store, a first record corresponding to the one or more mobile application requests, the first record comprising at least the first universal unique identifier, the first statistical identifier, and a first opt-out status indicator that indicates whether information associated with the first record should be stored in a profile enrichment store;

generating, by the network computing device and based on the common attributes, a second statistical identifier corresponding to the one or more web browsing requests transmitted via the one or more web browsers executing on the mobile client device;

generating, by the network computing device, a second universal unique identifier for the one or more web browsing requests, wherein the second universal unique identifier is a hash value generated based on the second statistical identifier and a caching identifier of the mobile client device;

storing, in a mobile web profile store, a second record corresponding to the one or more web browsing requests, the second record comprising at least the second universal unique identifier, the second statistical identifier, and a second opt-out status indicator that indicates whether information associated with the second record should be stored in the profile enrichment store;

determining, by the network computing device, that the first statistical identifier corresponds to the second statistical identifier;

in response to determining that the first statistical identifier corresponds to the second statistical identifier, storing a third record in the profile enrichment store, the third record integrating information retrieved from the first record of the mobile application profile store and information retrieved from the second record of the mobile web profile;

processing the first opt-out status indicator and the second opt-out status indicator to determine a removal of at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

in response to determining the removal of the at least part of the information, removing, from the third record of the profile enrichment store, the at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

receiving, by the network computing device, a content request transmitted via a non-web browser mobile application of a requesting client device;

analyzing, by the network computing device, the received content request to determine that the content request is associated with the same mobile client device;

in response to determining that the received content request is associated with the same mobile client device, retrieving, by the network computing device, the third record in the profile enrichment store;

determining, by the network computing device, one or more content resources based on at least part of the third record that indicates the information retrieved from the second record of the mobile web profile store; and

transmitting, by the network computing device, the determined content resources to the requesting client device.

2. The computer-implemented method of claim 1, wherein analyzing the received content request comprises:

determining a set of device characteristics associated with the requesting client device;

generating a statistical identifier for the requesting client device, based on the device characteristics; and

determining that the statistical identifier for the requesting client device corresponds to the first statistical identifier and/or the second statistical identifier.

3. The computer-implemented method of claim 2, wherein analyzing the received content request further comprises:

in response to determining that the statistical identifier for the requesting device corresponds to the first statistical identifier and/or second statistical identifier, determining that the requesting client device is the same mobile client device.

4. The computer-implemented method of claim 1, wherein determining the one or more common attributes based on the information shared by both the first set of attributes and the second set of attributes comprises:

determining, based on the first set of attributes, a first plurality of client device parameters of the mobile client device;

determining, based on the second set of attributes, a second plurality of client device parameters of the mobile client device corresponding to the one or more web browsing requests; and

determining the one or more common attributes based on information commonly retrievable from the first and the second plurality of the client device parameters.

5. The computer-implemented method of claim 1, further comprising:

determining a first set of content categories based on the one or more mobile application requests;

determining a second set of content categories based on the one or more web browsing requests;

combining the first set of content categories and the second set of content categories; and

storing the combined first and second sets of content categories as the third record of the profile enrichment store.

6. The computer-implemented method of claim 5, further comprising

removing at least a part of the combined first and second sets of content categories of the third record.

7. The computer-implemented method of claim 1, further comprising:

storing the first and second statistical identifiers in a cache of the corresponding mobile client device.

8. The computer-implemented method of claim 1,

wherein the profile enrichment store is a data store separate from both the mobile application profile store and the mobile web profile store.

9. A system for integrating mobile application profiles and mobile web profiles, comprising:

a plurality of client devices enabled to provide requests for content to network devices; and

at least one network device, including;

a memory for storing data and instructions; and

a processor that executes the instructions to enable actions, including;

monitoring, by a network computing device, one or more mobile application requests transmitted via one or more non-web browser mobile applications executing on a mobile client device;

analyzing, by the network computing device, the one or more mobile application requests to determine a first set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more mobile application requests;

monitoring, by the network computing device, one or more mobile web browsing requests transmitted via one or more web browsers executing on the mobile client device;

analyzing, by the network computing device, the one or more web browsing requests to determine a second set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more web browsing requests;

determining, by the network computing device, one or more common attributes based on information shared by both the first set of attributes and the second set of attributes;

generating, by the network computing device and based on the common attributes, a first statistical identifier corresponding to the one or more mobile application requests transmitted via the one or more non-web browser mobile applications executing on the mobile client device;

generating, by the network computing device, a first universal unique identifier for the one or more mobile application requests, wherein the first universal unique identifier is derived from a device identifier corresponding to the mobile client device and is distinct from the first statistical identifier;

storing, in a mobile application profile store, a first record corresponding to the one or more mobile application requests, the first record comprising at least the first universal unique identifier, the first statistical identifier, and a first opt-out status indicator that indicates whether information associated with the first record should be stored in a profile enrichment store;

generating, by the network computing device and based on the common attributes, a second statistical identifier corresponding to the one or more web browsing requests transmitted via the one or more web browsers executing on the mobile client device;

generating, by the network computing device, a second universal unique identifier for the one or more web browsing requests, wherein the second universal unique identifier is a hash value generated based on the second statistical identifier and a caching identifier of the mobile client device;

storing, in a mobile web profile store, a second record corresponding to the one or more web browsing requests, the second record comprising at least the second universal unique identifier, the second statistical identifier, and a second opt-out status indicator that indicates whether information associated with the second record should be stored in the profile enrichment store;

determining, by the network computing device, that the first statistical identifier corresponds to the second statistical identifier;

in response to determining that the first statistical identifier corresponds to the second statistical identifier, storing a third record in the profile enrichment store, the third record integrating information retrieved from the first record of the mobile application profile store and information retrieved from the second record of the mobile web profile store;

processing the first opt-out status indicator and the second opt-out status indicator to determine a removal of at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

in response to determining the removal of the at least part of the information, removing, from the third record of the profile enrichment store, the at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

receiving, by the network computing device, a content request transmitted via a non-web browser mobile application of a requesting client device;

analyzing, by the network computing device, the received content request to determine that the content request is associated with the same mobile client device;

in response to determining that the received content request is associated with the same mobile client device, retrieving, by the network computing device, the third record in the profile enrichment store;

determining, by the network computing device, one or more content resources based on at least part of the third record that indicates the information retrieved from the second record of the mobile web profile store; and

transmitting, by the network computing device, the determined content resources to the requesting client device.

10. The system of claim 9, wherein analyzing the received content request comprises:

determining a set of device characteristics associated with the requesting client device;

generating a statistical identifier for the requesting client device, based on the device characteristics; and

determining that the statistical identifier for the requesting client device corresponds to the first statistical identifier and/or the second statistical identifier.

11. The system of claim 10, wherein analyzing the received content request further comprises:

in response to determining that the statistical identifier for the requesting device corresponds to the first statistical identifier and/or second statistical identifier, determining that the requesting client device is the same mobile client device.

12. The system of claim 9, wherein determining the one or more common attributes based on the information shared by both the first set of attributes and the second set of attributes comprises:

determining, based on the first set of attributes, a first plurality of client device parameters of the mobile client device;

determining, based on the second set of attributes, a second plurality of client device parameters of the mobile client device corresponding to the one or more web browsing requests; and

determining the one or more common attributes based on information commonly retrievable from the first and the second plurality of the client device parameters.

13. The system of claim 9, wherein the processor of the network device executes further instructions to enable additional actions, including:

determining a first set of content categories based on the one or more mobile application requests;

determining a second set of content categories based on the one or more web browsing requests;

combining the first set of content categories and the second set of content categories; and

storing the combined first and second sets of content categories as the third record of the profile enrichment store.

14. The system of claim 13, wherein the processor of the network device executes further instructions to enable additional actions, including:

removing at least a part of the combined first and second sets of content categories of the third record.

15. The system of claim 9, wherein the processor of the network device executes further instructions to enable additional actions, including:

storing the first and second statistical identifier in a cache of the corresponding mobile client device.

16. The system of claim 9,

wherein the profile enrichment store is a data store separate from both the mobile application profile data store and the mobile web profile data store.

17. A non-transitory computer-readable medium for integrating mobile application profiles and mobile web profiles, having sets of instructions stored thereon which, when executed by a network device cause the network device to:

monitor, by a network computing device, one or more mobile application requests transmitted via one or more non-web browser mobile applications executing on a mobile client device;

analyze, by the network computing device, the one or more mobile application requests to determine a first set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more mobile application requests;

monitoring, by the network computing device, one or more web browsing requests transmitted via one or more web browsers executing on the mobile client device;

analyze, by the network computing device, the one or more web browsing requests to determine a second set of attributes that correspond to one or more characteristics associated with a user that submitted the one or more web browsing requests;

determining, by the network computing device, one or more common attributes based on information shared by both the first set of attributes and the second set of attributes;

generate, by the network computing device and based on the common attributes, a first statistical identifier corresponding to the one or more mobile application requests transmitted via the one or more non-web browser mobile applications executing on the mobile client device;

generate, by the network computing device, a first universal unique identifier for the one or more mobile application requests, wherein the first universal unique identifier is derived from a device identifier corresponding to the mobile client device and is distinct from the first statistical identifier;

store, in a mobile application profile store, a first record corresponding to the one or more mobile application requests, the first record comprising at least the first universal unique identifier, the first statistical identifier, and a first opt-out status indicator that indicates whether information associated with the first record should be stored in a profile enrichment store;

generate, by the network computing device and based on the common attributes, a second statistical identifier corresponding to the one or more web browsing requests transmitted via the one or more web browsers executing on the mobile client device;

generate, by the network computing device, a second universal unique identifier for the one or more web browsing requests, wherein the second universal unique identifier is a hash value generated based on the second statistical identifier and a caching identifier of the mobile client device;

store, in a mobile web profile store, a second record corresponding to the one or more web browsing requests, the second record comprising at least the second universal unique identifier, the second statistical identifier, and a second opt-out status indicator that indicates whether information associated with the second record should be stored in the profile enrichment store;

determine, by the network computing device, that the first statistical identifier corresponds to the second statistical identifier;

in response to determining that the first statistical identifier corresponds to the second statistical identifier, store a third record in the profile enrichment store, the third record integrating information retrieved from the first record of the mobile application profile store and information retrieved from the second record of the mobile web profile store;

process the first opt-out status indicator and the second opt-out status indicator to determine a removal of at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

in response to determining the removal of the at least part of the information, remove, from the third record of the profile enrichment store, the at least part of the information retrieved from the first record of the mobile application profile store and the second record of the mobile web profile store;

receive, by the network computing device, a content request transmitted via a non-web browser mobile application of a requesting client device;

analyze, by the network computing device, the received content request to determine that the content request is associated with the same mobile client device;

in response to determining that the received content request is associated with the same mobile client device, retrieve, by the network computing device, the third record in the profile enrichment store;

determine, by the network computing device, one or more content resources based on at least part of the third record that indicates the information retrieved from the second record of the mobile web profile store; and

transmit, by the network computing device, the determined content resources to the requesting client device.

18. The non-transitory computer-readable medium of claim 17, wherein analyzing the received content request comprises:

determining a set of device characteristics associated with the requesting client device;

generating a statistical identifier for the requesting client device, based on the device characteristics; and

determining that the statistical identifier for the requesting client device corresponds to the first statistical identifier and/or the second statistical identifier.

19. The non-transitory computer-readable medium of claim 18, wherein analyzing the received content request further comprises:

in response to determining that the statistical identifier for the requesting device corresponds to the first statistical identifier and/or second statistical identifier, determining that the requesting client device is the same mobile client device.

20. The non-transitory computer-readable medium of claim 17, wherein determining the one or more common attributes based on the information shared by both the first set of attributes and the second set of attributes comprises:

determining, based on the first set of attributes, a first plurality of client device parameters of the mobile client device;

determining, based on the second set of attributes, a second plurality of client device parameters of the mobile client device corresponding to the one or more web browsing requests; and

determining the one or more common attributes based on information commonly retrievable from the first and the second plurality of the client device parameters.

21. The non-transitory computer-readable medium of claim 17, having further instructions stored thereon which, when executed by the network device cause the network device to:

determine a first set of content categories based on the one or more mobile application requests;

determine a second set of content categories based on the one or more web browsing requests;

combine the first set of content categories and the second set of content categories; and

store the combined first and second sets of content categories as the third record of the profile enrichment store.

22. The non-transitory computer-readable medium of claim 21, having further instructions stored thereon which, when executed by the network device cause the network device to:

remove at least a part of the combined first and second sets of content categories of the third record.

23. The non-transitory computer-readable medium of claim 17, having further instructions stored thereon which, when executed by the network device cause the network device to:

store the first and second statistical identifier in a cache of the corresponding mobile client device.

24. The non-transitory computer-readable medium of claim 17,

wherein the profile enrichment store is a data store separate from both the mobile application profile store and the mobile web profile store.