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Transmission of a message based on the occurrence of a workflow event and the output of an externally augmented propensity model identifying a future financial requirement

  • US 10,671,952 B1
  • Filed: 06/01/2016
  • Issued: 06/02/2020
  • Est. Priority Date: 06/01/2016
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • scoring a business entity by applying at least one propensity model to data associated with the business entity to generate a score, wherein the data includes;

    a first portion of the data that is created based on a financial management platform utilized by users associated with the business entity, wherein the financial management platform is configured to manage finances, anda second portion of the data that includes financial data of at least one owner of the business entity,wherein the data associated with the business entity matches at least a subset of the at least one propensity model, andwherein the at least one propensity model comprises a machine learning model trained using reconstructed data of a plurality of business entities,the reconstructed data comprises transactions contained in business entity data of the plurality of business entities prior to a specified date,the at least one propensity model built by applying a rule ensemble method to the reconstructed data of the plurality of business entities, and wherein the rules ensemble method comprises generating different rules, testing the rules against the reconstructed data, and ranking the different rules as determined by logistic regression, andthe at least one propensity model is trained to model how data of the business entity in a plurality of business entities relates to a future financial requirement of the business entity;

    generating, based on the score of the business entity and using the at least one propensity model, a classification of a future financial requirement of the business entity, wherein the future financial requirement comprises a predicted future financial need of the business entity;

    determining that the classification of the future financial requirement of the business entity meets a financial requirement threshold;

    determining, using the first portion of data, that an aspect of the business entity meets a business activity threshold;

    detecting that a workflow event has occurred on the financial management platform; and

    in response to detecting the workflow event, determining the classification of the future financial requirement of the business entity meets the financial requirement threshold, and determining that the aspect of the business entity meets the business activity threshold, transmitting a message to a user of the business entity, the message containing an actionable offer for a financial loan, the actionable offer configured to be manipulated by a user in a graphical user interface.

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