Method, system and software for associating attributes within digital media presentations

• US 10,679,255 B2
• Filed: 10/06/2014
• Issued: 06/09/2020
• Est. Priority Date: 04/07/2003
• Status: Active Grant

• Current Assignee: 10Tales, Inc.
• Original Assignee: 10Tales, Inc.
• Inventors: Russek, David J.
• Primary Examiner(s): Brady, Marie P
• Application Number:
  US14/506,822
• Publication Number:
  US 20150058347A1
• Time in Patent Office: 2,073 Days
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/58 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06V 20/41 Higher-level, semantic clustering, classification or understanding of video scenes, e.g. detection, labelling or Markovian modelling of sport events or news items segmenting video sequences G06V20/49
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Disclosed are a system, method and software to associate attributes with digital media assets. Digital media contains specific assets, such as images, that can be replaced with other assets. The system, method and software permit the association of attributes with specific assets. The association of attributes and assets enables the provision of content that is enhanced and more impacting for a user.

Claims

1. A system for personalized storytelling, the system comprising:

a central processing unit (CPU); and

a computer-readable storage medium operably connected to the CPU and comprising one or more programming instructions that, when executed, cause the CPU to;

identify a first plurality of digital media assets,

create a first composite digital story using the first plurality of digital media assets,

wherein each of the first plurality of digital media assets is associated with a temporal location within the first composite digital story,

play the first composite digital story on a display,

retrieve a user profile for a user, the user profile containing a user attribute that indicates whether the user would respond favorably to a particular user-generated digital media asset,

identify a plurality of user-generated digital media assets, wherein the plurality of user-generated digital media assets comprise matching user-generated digital media assets that match the user attribute and non-matching user-generated digital media assets that do not match the user attribute, and wherein each of the plurality of user-generated digital media assets includes a classification provided by a creator of each of the respective plurality of user-generated digital media assets,

select a first and a second particular user-generated digital media asset from the plurality of user-generated digital media assets,

determine, upon reaching the temporal location, whether the user would respond favorably to the first particular user-generated digital media asset based on the user attribute,

execute a first operation to insert the first particular user-generated digital media asset into the first composite digital story based on the classification of the first particular user-generated digital media asset, only if it is determined that the user would respond favorably to the first particular user-generated digital media asset and if the first particular user-generated digital media asset is a matching user-generated digital media asset, the first operation resulting in a second composite digital story,

or execute a second operation to insert the second particular user-generated digital media asset into the first composite digital story based on the classification of the second particular user-generated digital media asset, only if it is determined that the user would not respond favorably to the first particular user-generated digital media asset and if the first particular user-generated digital media asset is a non-matching user-generated digital media asset, the second operation resulting in a second composite digital story, and

play the second composite digital story on the display,

wherein, the CPU is configured to insert another matching user-generated digital media asset into the second composite digital story at each temporal location of the inserted first or second particular user-generated digital media asset, thereby creating a subsequent composite digital story,

wherein the first composite digital story, the second composite digital story, and the subsequent composite digital story together form a user specific story, and

wherein the user specific story has a different narrative than the first composite digital story.