System and method for internet protocol television product placement data

• US 10,681,429 B2
• Filed: 03/24/2016
• Issued: 06/09/2020
• Est. Priority Date: 07/30/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Huffman, James, Coppa, Frank, Kennedy, Larry
• Primary Examiner(s): Chae, Kyu
• Application Number:
  US15/079,546
• Publication Number:
  US 20160205445A1
• Time in Patent Office: 1,538 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26613 for generating or managing keys in general key distribution for secret or secure communication involving central third party, e.g. key distribution center [KDC] or trusted third party [TTP] H04L9/083; network support of key management H04L63/06; key management for network security in communication control or processing H04W12/04
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4353 involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method are disclosed for sending advertising data to an end user device. The system includes but is not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program including but not limited to instructions to send first password data to a first group of end user devices that have exchanged a first advertising key data in a first advertising category; and instructions to send first advertising data encoded using the first password to the first group of end user devices.

Claims

1. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

detecting, in a video data stream, an image of a product category;

inserting, into the video data stream, first advertising data based on the product category;

forming a first group of a plurality of end user devices that have selected the video data stream and that have exchanged first advertising key data related to the product category, wherein exchanges of the first advertising key data by the first group of the plurality of end user devices are generated by selections, at the first group of the plurality of end user devices, of the image of the product category in the video data stream;

sending the video data stream including the first advertising data to the first group of the plurality of end user devices;

sending first password data to the first group of the plurality of end user devices, wherein the sending of the first password data enables the first group of the plurality of end user devices to decode the first advertising data inserted into the video data stream, wherein the first advertising data is encoded using the first password data;

monitoring exchanges of data between the plurality of end user devices;

forming a second group of the plurality of end user devices that have exchanged second advertising key data with the first group of the plurality of end user devices according to the monitoring; and

sending second advertising data relating to the second advertising key data encoded using a second password to the plurality of end user devices that are in both the first group of the plurality of end user devices and the second group of the plurality of end user devices.

2. The non-transitory machine-readable storage medium of claim 1, wherein the operations further comprise sending second password data to the second group of the plurality of end user devices to decode the second advertising data.

3. The non-transitory machine-readable storage medium of claim 1, wherein the operations further comprise sending icon activation data to the first group of the plurality of end user devices indicating presence of advertising data for a product encoded in the video data stream.

4. The non-transitory machine-readable storage medium of claim 1, wherein the operations further comprise providing an advertisement watermark associated with the first advertising data.

5. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

determining a first advertising category based on image data within a video data stream;

inserting, into the video data stream, first advertising data, wherein the first advertising data is related to a product in the first advertising category;

forming a first group of a plurality of end user devices that have selected the video data stream and that have exchanged first key data related to the first advertising category, wherein exchanges of the first key data by the first group of the plurality of end user devices are generated by selections, at the first group of the plurality of end user devices, of the image data of the product in the video data stream;

sending the video data stream including the first advertising data to the first group of the plurality of end user devices;

sending first password data to the first group of the plurality of end user devices, wherein the sending of the first password data enables the first group of the plurality of end user devices to decode the first advertising data inserted into the video data stream, wherein the first advertising data is encoded using the first password data;

monitoring exchanges of data between the plurality of end user devices;

forming a second group of the plurality of end user devices that have exchanged second advertising key data with the first group of the plurality of end user devices; and

sending second advertising data relating to the second advertising key data encoded using a second password to the plurality of end user devices that are in both the first group of the plurality of end user devices and the second group of the plurality of end user devices.

6. The non-transitory machine-readable storage medium of claim 5, wherein the operations further comprise sending second password data to the second group of the plurality of end user devices to decode the second advertising data.

7. The non-transitory machine-readable storage medium of claim 5, further comprising sending icon activation data to the first group of the plurality of end user devices indicating presence of the first advertising data encoded in the video data stream.

8. A method comprising:

detecting, by a processing system including a processor, a product category from images that appear in a video data stream;

determining, by the processing system, a point in the video data stream when the product category occurs in the video data stream;

inserting, by the processing system, first advertising data based on the product category into the video data stream at the point where the product category occurs in the video data stream;

forming, by the processing system, a first group of a plurality of end user devices that have selected the video data stream and that have exchanged first product data related to the product category, wherein exchanges of the first product data by the first group of the plurality of end user devices are generated by selections, at the first group of the plurality of end user devices, of an image of the product category in the video data stream;

sending, by the processing system, the video data stream including the first advertising data to the first group of the plurality of end user devices; and

sending, by the processing system, first password data to the first group of the plurality of end user devices, wherein the sending of the first password data enables the first group of the plurality of end user devices to decode the first advertising data inserted into the video data stream, wherein the first advertising data is encoded using the first password data;

monitoring, by the processing system, exchanges of data between the plurality of end user devices;

forming, by the processing system, a second group of the plurality of end user devices that have exchanged second advertising key data with the first group of the plurality of end user devices; and

sending, by the processing system, second advertising data relating to the second advertising key data encoded using a second password to the plurality of end user devices that are in both the first group of the plurality of end user devices and the second group of the plurality of end user devices.

9. The method of claim 8, wherein the first group of the plurality of end user devises have also selected the product category as well as the video data stream.

10. The method of claim 8, wherein, in order to decode the first advertising data inserted into the video data stream, the first group of the plurality of end user devices must select the first advertising data in the video data stream.

11. The method of claim 8, wherein the detecting the product category in the video data stream comprises performing content recognition on the video data stream.

12. The method of claim 8, further comprising sending icon activation data to the first group of the plurality of end user devices indicating presence of the first advertising data in the video data stream.

13. The method of claim 12, wherein, in order to decode the first advertising data inserted into the video data stream, the first group of the plurality of end user devices must select the icon activation data.

14. The method of claim 8, further comprising sending, by the processing system, second password data to the second group of the plurality of end user devices to decode the second advertising data.