Targeting individuals for advertising using digital physical location histories

• US 10,685,068 B2
• Filed: 09/24/2019
• Issued: 06/16/2020
• Est. Priority Date: 03/27/2007
• Status: Active Grant

• Current Assignee: Shmuel Nemanov, Sholem Weisner
• Original Assignee: Shmuel Nemanov, Sholem Weisner
• Inventors: Weisner, Sholem, Nemanov, Shmuel
• Primary Examiner(s): Recek, Jason D
• Application Number:
  US16/579,917
• Publication Number:
  US 20200019573A1
• Time in Patent Office: 266 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A personalized way to digitally record a person'"'"'s physical activities over time serves web searching, business advertising, nostalgia, security and object tracing purposes. The chronological digital history of the person'"'"'s physical presence over a time includes (i) digital network entries from other members who hold their portable wireless short range device near the person'"'"'s device and transmit a URL or other key data and (ii) digital member entries such a digital photograph of a store sign. The digital network entries and digital member entries are automatically transmitted to a database located on a telecommunications network at a time of entry. Advertisers can transmit to members when members enter premises of advertiser'"'"'s store. Upon sign-up online, the authentication data uniquely associated with an account is provided and key data they want to transmit is associated with the account. Digital histories can be used to improve web searching and networking opportunities.

Claims

1. A computer-implemented method of targeting individuals for advertising using digital physical location histories, comprising:

maintaining a processing system in communication with a positioning system, the processing system configured to provide an account to an individual member, and to a stationary vendor member, of a member network, the account associated with key data;

providing an application that configures a mobile communication device of each individual member, the device in communication with the positioning system, to, upon instances of a physical encounter between the individual member carrying the device, and a stationary vendor member of the member network, at a physical premises of the stationary vendor member, automatically transmit to, or generate on, the processing system an entry of the physical encounter including the key data of the individual member and key data of the stationary vendor member, a location of the individual member at the physical premises determined by the positioning system, the key data being a URL or another identifier associated with the URL;

maintaining, on a database of the processing system, a physical encounter history comprising a location history of the physical encounters with stationary vendor members for each of the individual members, the individual member'"'"'s account is configured to allow the physical encounter history to be accumulated from multiple devices of the individual member over time;

the application maintaining a viewable, searchable physical encounter history on the device that includes key data from multiple stationary vendor members and includes in at least one mode a visual timeline of physical encounters of a particular individual member; and

serving, by the processing system, advertisements of particular stationary vendor members on the physical encounter history of the particular individual member, a content of the advertisements based on a profile of the key data recorded in the physical encounter history accumulated from as many devices as are associated with the particular individual member'"'"'s account,

wherein the content of the advertisements comprise the key data of the particular stationary vendor member.

2. The method of claim 1, wherein at least some of the served advertisements comprise entries in the location history that are viewable on the mobile communication device.

3. The method of claim 1, wherein at least some of the served advertisements appear on the location history separate from any entries in the location history.

4. The method of claim 3, wherein at least one of the advertisements served and appearing on one particular individual member'"'"'s location history is an advertisement of a particular stationary vendor member whose key data appears on the one particular individual member'"'"'s location history.

5. The method of claim 1, wherein at least some of the served advertisements comprise entries in the location history that are viewable on the mobile communication device and at least some of the served advertisements appear on the location history separate from any entries in the location history.

6. The method of claim 1, wherein the profile of key data includes key data of other individual members of the member network.

7. The method of claim 1, wherein the key data of the individual member is associated with the individual member before the physical encounter.

8. The method of claim 1, wherein the physical encounters are accompanied by a short range communication between the mobile communication device of the individual member and the stationary vendor member.

9. The method of claim 1, wherein the stationary vendor member has a pre-positioned wireless device on the physical premises that is configured to communicate with the mobile communication device during the physical encounter.

10. The method of claim 1, wherein the stationary vendor member has a pre-positioned wireless device on the physical premises that is in communication with the positioning system or processing system.

11. The method of claim 1, further comprising serving the advertisements such that the particular individual member who clicks on a particular advertisement appearing on the particular individual member'"'"'s physical encounter history is taken to a web site associated with the key data of the particular stationary vendor member.

12. The method of claim 1, wherein the key data of the stationary vendor member is associated with the stationary vendor member'"'"'s account when the stationary vendor member opens the account at the processing system.

13. The method of claim 1, wherein the key data of the individual member is associated with the individual member'"'"'s account when the individual member opens the account at the processing system.

14. The method of claim 1, wherein the physical encounter history of the particular individual member is accumulated from the multiple devices.

15. The method of claim 1, wherein the serving, by the processing system, of the advertisements of the particular stationary vendor members on the physical encounter history recorded on the device of the particular individual member occurs during the physical encounter between the particular individual member and the particular stationary member.

16. A system for targeting individuals for advertising using digital physical location histories, comprising:

a processing system in communication with a positioning system, the processing system configured to provide an account to an individual member, and to a stationary vendor member, of a member network, the account associated with key data;

an application that configures a mobile communication device of each individual member, the device in communication with the positioning system, to, upon instances of a physical encounter between the individual member carrying the device, and a stationary vendor member of the member network, at a physical premises of the stationary vendor member, automatically transmit to, or generate on, the processing system an entry of the physical encounter including the key data of the individual member and key data of the stationary vendor member, a location of the individual member at the physical premises determined by the positioning system, the key data being a URL or another identifier associated with the URL;

a database of the processing system having a physical encounter history comprising a location history of each of the physical encounters for each individual member, the individual member'"'"'s account is configured to allow the location history to be accumulated from multiple devices of the individual member over time;

the application maintaining a viewable, searchable physical encounter history on the device that includes key data from multiple stationary vendor members and includes in at least one mode a visual timeline of physical encounters of a particular individual member; and

the processing system configured to serve advertisements of particular stationary vendor members on the physical encounter history of the particular individual member, a content of the advertisements based on a profile of the key data recorded in the physical encounter history accumulated from as many devices as are associated with the particular individual member'"'"'s account,

wherein the content of the advertisements comprise the key data of the particular stationary vendor member.

17. The system of claim 16, wherein at least some of the served advertisements comprise entries in the location history that are viewable on the mobile communication device.

18. The system of claim 16, wherein at least some of the served advertisements appear on the location history separate from any entries in the location history.

19. The system of claim 18, wherein at least one of the advertisements served and appearing on one particular individual member'"'"'s location history is an advertisement of a particular stationary vendor member whose key data appears on the one particular individual member'"'"'s location history.

20. The system of claim 16, wherein at least some of the served advertisements comprise entries in the location history that are viewable on the mobile communication device and at least some of the served advertisements appear on the location history separate from any entries in the location history.

21. The system of claim 16, wherein the profile of key data includes key data of other individual members of the member network.

22. The system of claim 16, wherein the key data of the individual member is associated with the individual member before the physical encounter.

23. The system of claim 16, wherein the physical encounters are accompanied by a short range communication between the mobile communication device of the individual member and the stationary vendor member.

24. The system of claim 16, wherein the stationary vendor member has a pre-positioned wireless device on the physical premises that is configured to communicate with the mobile communication device during the physical encounter.

25. The system of claim 16, wherein the stationary vendor member has a pre-positioned wireless device on the physical premises that is in communication with the positioning system or processing system.

26. The system of claim 16, wherein the processing system is configured to serve the advertisements of the particular stationary vendor members such that the particular individual member who clicks on a particular advertisement appearing on the particular individual member'"'"'s physical encounter history is taken to a web site associated with the key data of the particular stationary vendor member.

27. The system of claim 16, wherein the key data of the stationary vendor member is associated with the stationary vendor member'"'"'s account when the stationary vendor member opens the account at the processing system.

28. The system of claim 16, wherein the key data of the individual member is associated with the individual member'"'"'s account when the individual member opens the account at the processing system.

29. The system of claim 16, wherein the physical encounter history of the particular individual member is accumulated from the multiple devices.

30. A computer-implemented method of targeting individuals for advertising using digital physical location histories, comprising:

maintaining a processing system in communication with a positioning system, the processing system configured to provide an account to an individual member, and to a stationary vendor member, of a member network, the account associated with key data;

providing an application that configures a mobile communication device of each individual member, the device in communication with the positioning system, to, upon instances of a physical encounter between the individual member carrying the device, and a stationary vendor member of the member network, at a physical premises of the stationary vendor member, automatically transmit to, or generate on, the processing system an entry of the physical encounter including the key data of the individual member and key data of the stationary vendor member, a location of the individual member at the physical premises determined by the positioning system, the key data being a URL or another identifier associated with the URL or with the account;

maintaining, on a database of the processing system, a physical encounter history comprising a location history of the physical encounters with stationary vendor members for each of the individual members, the individual member'"'"'s account is configured to allow the physical encounter history to be accumulated from multiple devices of the individual member;

the application maintaining a viewable, searchable physical encounter history on the device that includes key data from multiple stationary vendor members and includes in at least one mode a visual timeline of physical encounters of a particular individual member; and

serving, by the processing system, advertisements of particular stationary vendor members on the physical encounter history of the particular individual member, a content of the advertisements based on a profile of the key data recorded in the physical encounter history of the particular individual member accumulated from as many devices as are associated with the particular individual member'"'"'s account,

wherein the advertisements comprise the key data of the particular stationary vendor member.