Methods and apparatus to measure exposure to streaming media

• US 10,687,100 B2
• Filed: 06/10/2019
• Issued: 06/16/2020
• Est. Priority Date: 10/10/2013
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Ramaswamy, Arun, Bosworth, Alan, Gaynor, Kevin K., Goli, Narasimha Reddy
• Primary Examiner(s): Mejia, Anthony
• Application Number:
  US16/436,476
• Publication Number:
  US 20190364312A1
• Time in Patent Office: 372 Days
• Field of Search: 709200, 709224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 65/00 Network arrangements, protocols or services for supporting real-time applications in data packet communication real-time or near real-time messaging, e.g. instant messaging [IM] H04L51/04; selective video distribution H04N21/00
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355
• CPC Class Codes: H04L 65/80 Responding to QoS
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/563 Data redirection of data network streams
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting metadata associated with streaming media presented at a client device. Data is extracted from a first field of the metadata. The data from the first field of the metadata is processed to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media. In response to the detection of the metadata, the first request is sent from the client device to the first internet domain.

Claims

1. An apparatus to measure exposure to streaming media, the apparatus comprising:

means for retrieving metadata associated with media presented at a client device, the metadata located in an ID3 tag, the means for retrieving to extract data from a first field of the metadata;

means for determining a location to transmit the metadata, the location determined based on the data from the first field of the metadata; and

means for communicating to transmit a request to the location, the request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the location, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media.

2. The apparatus as described in claim 1, further including means for presenting the media at the client device.

3. The apparatus as described in claim 2, further including means for monitoring for an event triggered by the means for presenting, the means for retrieving to retrieve the metadata in response to detection of the event.

4. The apparatus as described in claim 3, wherein the event is a media presentation event.

5. The apparatus as described in claim 1, further including means for converting the metadata in the ID3 tag into a payload of the request.

6. The apparatus as described in claim 1, further including means for storing the user-identifying data.

7. The apparatus as described in claim 6, wherein the user-identifying data is cookie data.

8. An apparatus to measure exposure to streaming media, the apparatus comprising:

means for retrieving metadata associated with streaming media presented at a client device, the metadata located in an ID3 tag, the means for retrieving to extract data from a first field of the metadata;

means for determining a first internet domain to transmit the metadata, the first internet domain determined based on the data from the first field of the metadata; and

means for communicating a first request to the first internet domain, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the first internet domain, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media, the means for communicating to receive a redirection message from the first internet domain, the means for communicating to send, in response to the redirection message, a second request to a second internet domain specified by the redirection message, the means for communicating to provide second user-identifying data to the second internet domain.

9. The apparatus as described in claim 8, further including means for presenting the streaming media at the client device.

10. The apparatus as described in claim 9, further including means for monitoring for an event triggered by the means for presenting, the means for retrieving to retrieve the metadata in response to detection of the event.

11. The apparatus as described in claim 10, wherein the event is a media presentation event.

12. The apparatus as described in claim 8, further including means for converting the metadata in the ID3 tag into a payload of the first request.

13. The apparatus as described in claim 8, further including means for storing the user-identifying data.

14. The apparatus as described in claim 13, wherein the user-identifying data is cookie data.

15. An apparatus to measure exposure to streaming media, the apparatus comprising:

means for extracting metadata associated with streaming media presented at a client device, the means for extracting to extract data from a first field of the metadata;

means for determining a first internet domain to transmit the metadata, the first internet domain determined based on the data from the first field of the metadata; and

means for communicating a first request to the first internet domain, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the first internet domain, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media, the means for communicating to receive a redirection message from the first internet domain, the means for communicating to send, in response to the redirection message, a second request to a second internet domain specified by the redirection message, the means for communicating to provide second user-identifying data to the second internet domain.

16. The apparatus as described in claim 15, further including means for presenting the streaming media at the client device.

17. The apparatus as described in claim 16, further including means for monitoring for an event triggered by the means for presenting, the means for extracting to retrieve the metadata in response to detection of the event.

18. The apparatus as described in claim 17, wherein the event is a media presentation event.

19. The apparatus as described in claim 15, further including means for converting the metadata into a payload of the first request.

20. The apparatus as described in claim 15, further including means for storing the user-identifying data.