User consumption of third-party offer content through a social networking system

• US 10,699,291 B2
• Filed: 11/23/2016
• Issued: 06/30/2020
• Est. Priority Date: 11/23/2016
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Ketchpaw, John Stephen, Barak, Dan, Droullard, Kenji, Geist, Jr., James F., Mehta, Hiral, Laplantif, Florian Raphael David, Jackson, Dean
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US15/360,640
• Publication Number:
  US 20180144362A1
• Time in Patent Office: 1,315 Days
• Field of Search: 705 141, 705 1423, 705 1439
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

The present disclosure is directed toward systems and methods for providing third-party content to users of a social networking system. For example, the disclosed systems and methods receive content associated with an offer from a third party for presentation to a user, display the content associated with the offer in a graphical user interface including a feed of social networking content associated with the user, and detecting an interaction of the user with the displayed content associated with the offer. In response to the interaction of the user, the systems and methods navigate to a website associated with the third party and display a graphical element associated with the offer overlaying a portion of the website.

Claims

1. A method comprising:

receiving at a client device, from a social networking system, content associated with an offer from a third party for presentation to a user;

displaying, by a social networking application on the client device, the content associated with the offer in a graphical user interface comprising a feed of social networking content associated with the user;

detecting, by the client device, an interaction of the user with the content associated with the offer;

navigating, in response to the interaction of the user and within the social networking application, away from the feed of the social networking content and to a website associated with the third party within an integrated web browser of the social networking application;

displaying, within the integrated web browser of the social networking application, a graphical element associated with the offer overlaying a portion of the website associated with the third party, the graphical element comprising content related to the offer;

subsequent to navigating to the website associated with the third party, detecting an interaction of the user with the graphical element associated with the offer; and

in response to the interaction of the user with the graphical element, causing the offer to be applied to a potential purchase of a product associated with the offer.

2. The method of claim 1, further comprising maintaining the display of the graphical element associated with the offer while the user navigates multiple web pages of the website associated with the third party, the graphical element overlaying a portion of each web page of the multiple web pages.

3. The method of claim 1, further comprising maintaining the display of the graphical element associated with the offer while the user navigates to a checkout web page of the website associated with the third party, the graphical element overlaying a portion of the checkout web page.

4. The method of claim 1, wherein the graphical element comprises information for redeeming the offer.

5. The method of claim 1, wherein the graphical element associated with the offer comprises a ribbon overlaying a bottom portion of the website associated with the third party.

6. The method of claim 1, wherein detecting the interaction of the user with the graphical element associated with the offer comprises detecting an interaction of the user with a selectable element within the graphical element.

7. The method of claim 1, wherein causing the offer to be applied to the potential purchase comprises copying and pasting a coupon code into a field of the website associated with the third party.

8. The method of claim 1, wherein causing the offer to be applied to the potential purchase comprises adjusting a purchase parameter of the product associated with the offer.

9. A system comprising:

at least one processor; and

at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

receive at a client device, from a social networking system, content associated with an offer from a third party for presentation to a user;

display, by a social networking application on the client device, the content associated with the offer in a graphical user interface comprising a feed of social networking content associated with the user;

detect, by the client device, an interaction of the user with the content associated with the offer;

navigate, in response to the interaction of the user and within the social networking application, away from the feed of the social networking content and to a website associated with the third party within an integrated web browser of the social networking application;

display, within the integrated web browser of the social networking application, a graphical element associated with the offer overlaying a portion of the website associated with the third party, the graphical element comprising content related to the offer;

subsequent to navigating to the website associated with the third party, detect an interaction of the user with the graphical element associated with the offer; and

in response to the interaction of the user with the graphical element, cause the offer to be applied to a potential purchase of a product associated with the offer.

10. The system of claim 9, wherein the instructions further cause the system to display an information window comprising information associated with the offer.

11. The system of claim 10, wherein the information window comprises a selectable element for saving the offer to a profile of the user within the social networking system.

12. The system of claim 10, wherein the information window comprises a selectable element for sharing the offer within the social networking system.

13. The system of claim 10, wherein the information window comprises a listing of active offers associated with the user or a selectable option to view the listing of active offers.

14. The system of claim 9, wherein navigating to the website associated with the third party within the integrated web browser of the social networking application comprises replacing the graphical user interface comprising the social networking content with the integrated web browser within the social networking application.

15. The system of claim 9, wherein the graphical element associated with the offer comprises a ribbon overlaying a bottom portion of the website associated with the third party.

16. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:

receive at a client device, from a social networking system, content associated with an offer from a third party for presentation to a user;

display, by a social networking application on the client device, the content associated with the offer in a graphical user interface comprising a feed of social networking content associated with the user;

detect, by the client device, an interaction of the user with the content associated with the offer;

navigate, in response to the interaction of the user and within the social networking application, away from the feed of the social networking content and to a website associated with the third party within an integrated web browser of the social networking application;

display, within the integrated web browser of the social networking application, a graphical element associated with the offer overlaying a portion of the website associated with the third party, the graphical element comprising content related to the offer;

subsequent to navigating to the website associated with the third party, detect an interaction of the user with the graphical element associated with the offer; and

in response to the interaction of the user with the graphical element, cause the offer to be applied to a potential purchase of a product associated with the offer.

17. The non-transitory computer readable medium of claim 16, further comprising instructions that, when executed by the at least one processor, cause the computer system to maintain the display of the graphical element associated with the offer while the user navigates multiple web pages of the website associated with the third party, the graphical element overlaying a portion of each web page of the multiple web pages.

18. The non-transitory computer readable medium of claim 16, further comprising instructions that, when executed by the at least one processor, cause the computer system to maintain the display of the graphical element associated with the offer while the user navigates to a checkout web page of the website associated with the third party, the graphical element overlaying a portion of the checkout web page.

19. The non-transitory computer readable medium of claim 16, wherein navigating to the website associated with the third party within the integrated web browser of the social networking application comprises replacing the graphical user interface comprising the social networking content with the integrated web browser within the social networking application.

20. The non-transitory computer readable medium of claim 16, wherein the graphical element comprises a coupon code associated with the offer.