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Network router having service card

  • US 10,699,310 B1
  • Filed: 05/11/2016
  • Issued: 06/30/2020
  • Est. Priority Date: 06/02/2009
  • Status: Active Grant
First Claim
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1. A layer three (L3) router located at an edge of a service provider network and configured to communicate with a customer device to provide access to a public network, the L3 router comprising:

  • a service card; and

    an interface card configured to receive a query from a network that sources communications in accordance with a plurality of models, including a cost-per-thousand impressions model, a cost-per-click model, and a cost-per-action model, via the public network, wherein the network is coupled to the service provider network by the public network and located remote from the service provider network, wherein the query specifies the customer device and one of the sourced communications, and requests that the service card select one of the models for the one of the sourced communications and the customer device specified by the query; and

    a switch configured to interconnect the service card and the interface card,wherein the service card comprises;

    a profile database configured to store data defining a profile for the one of the customer devices, the profile maintained anonymously from the perspective of the network sourcing the communications; and

    a control unit implemented using circuitry and configured to, in response to the query, analyze the profile data for the customer device to determine the selected one of the models for the specified one of the sourced communications with respect to the specified customer device, andwherein the interface card is further configured to send the selected one of the models to the network such that the network sources the communication to the customer device using the selected one of the models.

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