Systems and methods for generating and recommending promotions in a design matrix
First Claim
1. A computer implemented method for generating a design matrix with recommendations that is performed by a promotion optimization system that includes a processor and memory, the method comprising:
- receiving a product, a discount, a quantity and at least one offer structure selection;
generating at least two variants for the discount by altering one increment up and down from the discount by a first set percentage change from the discount when the discount is at or below a threshold and by a second set percentage change that is larger than the first set percentage change from the discount when the discount above the threshold;
generating at least two variants for the quantity by increment up and down from the quantity by a set unit number, or by 90 and 110 percent of the quantity;
assigning the quantity and the at least two quantity variants to columns of a design matrix;
assigning the discount and the at least two discount variants to rows of a design matrix;
calculating at each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection;
predicting performance of each offer structure in the design matrix using a model derived from past offer experiments;
flagging a subset of offer structures in the design matrix with a visual cue; and
displaying the design matrix with flagged offer structures to a marketing user.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for the generation of a promotional design matrix with recommendation overlay are provided. A product, discount, quantity and offer structure selection are received from a user, or are imputed based upon previous offers. Variants for the discount vale and quantity are generated by incrementing these values. The quantity and its variants are each assigned to a column of a design matrix, while the discount and variants are assigned to the design matrix rows. At each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection is generated. The system applies recommendation logic to flag offers that are most likely to be successful based upon their performance, feasibility and diversity. This flagging may include placing an icon, such as a star, next to the recommended offers.
82 Citations
19 Claims
-
1. A computer implemented method for generating a design matrix with recommendations that is performed by a promotion optimization system that includes a processor and memory, the method comprising:
-
receiving a product, a discount, a quantity and at least one offer structure selection; generating at least two variants for the discount by altering one increment up and down from the discount by a first set percentage change from the discount when the discount is at or below a threshold and by a second set percentage change that is larger than the first set percentage change from the discount when the discount above the threshold; generating at least two variants for the quantity by increment up and down from the quantity by a set unit number, or by 90 and 110 percent of the quantity; assigning the quantity and the at least two quantity variants to columns of a design matrix; assigning the discount and the at least two discount variants to rows of a design matrix; calculating at each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection; predicting performance of each offer structure in the design matrix using a model derived from past offer experiments; flagging a subset of offer structures in the design matrix with a visual cue; and displaying the design matrix with flagged offer structures to a marketing user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
-
Specification