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Consent conversion optimization systems and related methods

  • US 10,713,387 B2
  • Filed: 09/04/2019
  • Issued: 07/14/2020
  • Est. Priority Date: 06/10/2016
  • Status: Active Grant
First Claim
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1. A computer-implemented data processing method for optimizing provision of consent to the use of one or more cookies at a particular web domain by one or more users accessing the particular web domain, the method comprising:

  • receiving, by one or more processors, a request to initiate a cookie consent interface consent conversion test for the particular web domain, the request comprising;

    the domain name;

    a first selection of a first consent interface template variant;

    a second selection of a second consent interface template variant; and

    at least one success criteria;

    in response to receiving the request, initiating, by one or more processors, the cookie consent interface consent conversion test for the particular web domain by;

    presenting, to a first portion of the one or more users accessing the particular web domain, the first consent interface template variant;

    presenting, to a second portion of the one or more users accessing the particular web domain, the second consent interface template variant;

    receiving, by one or more processors, for each respective user of the first portion of the one or more users accessing the particular web domain, first consent data via the first consent interface template variant, wherein the first consent data comprises;

    data indicating that a first user has not consented to the use of at least one of the one or more cookies;

    receiving, by one or more processors, for each respective user of the second portion of the one or more users accessing the particular web domain, second consent data via the second consent interface template variant;

    analyzing, by one or more processors, the first consent data and the second consent data to determine a more successful consent interface template of the first consent interface template variant and the second consent interface template variant based at least in part on the at least one success criteria;

    in response to determining the more successful consent interface template of the first consent interface template variant and the second consent interface template;

    completing the cookie consent interface consent conversion test; and

    presenting, by one or more processors, the more successful consent interface template to any subsequent user that accesses the particular web domain after completing the cookie consent interface consent conversion test for at least a particular length of time;

    receiving, by one or more processors, a first request from the first user to perform one or more functions at the particular web domain, the one or more functions requiring consent to the use of the at least one of the one or more cookies; and

    in response to receiving the first request;

    determining that the one or more functions are not possible based on the first consent data indicating that the first user has not consented to the use of the at least one of the one or more cookies; and

    automatically re-prompting the first user to provide the consent to use the at least one of the one or more cookies via the more successful consent interface template.

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