Methods, systems and apparatus to generate market segmentation data with anonymous location data
First Claim
1. An apparatus to generate segmentation information, comprising:
- means for identifying to identify a first set of geographic locations of a mobile phone during a first time of day, the identifying means to identify a second set of geographic locations of the mobile phone during a second time of day;
first means for associating to associate the first and second sets of geographic locations with an identifier unrelated to personal information associated with a user of the mobile phone, the first associating means to identify a home location associated with the first set of geographic locations when the first set of geographic locations includes more than a first threshold number of locations that occur during the first time of day; and
second means for associating to associate segmentation information with the identifier based on the home location without referencing personal information of the mobile phone user, wherein at least one of the identifying means, the first associating means or the second associating means include a logic circuit.
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Abstract
Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed.
229 Citations
14 Claims
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1. An apparatus to generate segmentation information, comprising:
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means for identifying to identify a first set of geographic locations of a mobile phone during a first time of day, the identifying means to identify a second set of geographic locations of the mobile phone during a second time of day; first means for associating to associate the first and second sets of geographic locations with an identifier unrelated to personal information associated with a user of the mobile phone, the first associating means to identify a home location associated with the first set of geographic locations when the first set of geographic locations includes more than a first threshold number of locations that occur during the first time of day; and second means for associating to associate segmentation information with the identifier based on the home location without referencing personal information of the mobile phone user, wherein at least one of the identifying means, the first associating means or the second associating means include a logic circuit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification