Customer journey management
First Claim
1. A method of using a predictive model to manage customer journeys, the method comprising using one or more processors in a computer server:
- receiving data defining a plurality of customer journeys, each customer journey comprising a succession of logged events representing a historical trail of previous actions performed by a particular customer in a computing system, each event corresponding to an interaction between a customer device and a server or other device;
for a particular customer in a customer journey;
retrieving from computer data storage a combination of independent variables relating to the customer;
using a predictive model to determine a variable representing a customer journey score for the particular customer based on the combination of independent variables relating to the customer;
determining if the variable representing the customer journey score is above a threshold; and
if the variable representing the customer journey score is above the threshold, sending information to be displayed.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods of managing customer journeys are implemented using one or more processors in a computing system. Each journey may comprise a succession of interactions at interaction points such as telephone conversations, responses to an interactive voice response “IVR” system and viewing a web page. Customer journey scores are determined for customers at one or more interaction points along the customer journey and the customer journey score is used to determine whether and when an intervention should take place. Models for determining customer journey scores may be created for a set of customers based on one or both of subjective and objective data relating to a subset of the set of customers that have made some or part of the journey, e.g. customers that have responded to polls. An intervention may take place during the journey or after completion of the journey.
33 Citations
35 Claims
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1. A method of using a predictive model to manage customer journeys, the method comprising using one or more processors in a computer server:
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receiving data defining a plurality of customer journeys, each customer journey comprising a succession of logged events representing a historical trail of previous actions performed by a particular customer in a computing system, each event corresponding to an interaction between a customer device and a server or other device; for a particular customer in a customer journey; retrieving from computer data storage a combination of independent variables relating to the customer; using a predictive model to determine a variable representing a customer journey score for the particular customer based on the combination of independent variables relating to the customer; determining if the variable representing the customer journey score is above a threshold; and if the variable representing the customer journey score is above the threshold, sending information to be displayed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for using a predictive model to manage customer journeys, the system comprising:
a computer server comprising one or more processors configured to; receive data defining a plurality of customer journeys, each customer journey comprising a succession of logged events representing a historical trail of previous actions performed by a particular customer in a computing system, each event corresponding to an interaction between a customer device and a server or other device, for a particular customer in a customer journey; retrieve from computer data storage a combination of independent variables relating to the customer, use a predictive model to determine a variable representing a customer journey score for the particular customer based on the combination of independent variables relating to the customer, determine if the variable representing the customer journey score is above a threshold, and if the variable representing the customer journey score is above a threshold, send information to be displayed. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
Specification