Method and apparatus for pushing information

• US 10,715,854 B2
• Filed: 06/28/2016
• Issued: 07/14/2020
• Est. Priority Date: 02/01/2016
• Status: Active Grant

• Current Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Original Assignee: Baidu Online Network Technology (Beijing) Co., Ltd (Baidu Incorporated)
• Inventors: Zhu, Chenxi
• Primary Examiner(s): Ye, Zi
• Application Number:
  US15/748,485
• Publication Number:
  US 20180227617A1
• Time in Patent Office: 1,477 Days
• Field of Search: 709206
• CPC Class Codes: H04N 21/233 Processing of audio elementary streams monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/2353 specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/4884 for displaying subtitles
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8405 represented by keywords

Abstract

The present disclosure discloses a method and apparatus for pushing information. A specific embodiment of the method comprises: acquiring video information of a video played by a user using a terminal, and analyzing the video information to generate a keyword set; selecting at least one piece of candidate push information to generate a set of push information, based on a matching relationship between the keyword set and each piece of candidate push information; and pushing the set of push information to the terminal. This embodiment improves pertinence of the pushing for the information.

Claims

1. A method for pushing information, comprising:

acquiring video information of a video played by a user using a terminal, the video information comprising bullet screen information, wherein the bullet screen information comprising user comments on a video in a scrolling form when the video is played;

analyzing the video information and bullet screen information to generate a keyword set, the keywords set including a keyword included in the bullet screen information;

selecting at least one piece of candidate push information including the keyword as a set of push information including the keyword, based on a matching relationship between the keyword set and each piece of candidate push information; and

pushing the set of push information to the terminal in a form of bullet screen information, wherein the pushing the set of push information to the terminal comprises;

presenting the set of push information including the keyword on the video, when the bullet screen information including the keyword is presented on the video.

2. The method according to claim 1, wherein the video information further comprises at least one of title information of the video, subtitle information of the video, audio information of the video, and image frame information included in the video.

3. The method according to claim 1, wherein the analyzing the video information to generate a keyword set, comprises:

performing a statistical analysis and/or a semantic analysis on the video information to extract a keyword to generate the keyword set.

4. The method according to claim 1, wherein the candidate push information comprises text content, and a link associated with the text content.

5. The method according to claim 1, wherein the selecting at least one piece of candidate push information to generate a set of push information, based on a matching relationship between the keyword set and each piece of candidate push information comprises:

acquiring user information of the user; and

selecting the at least one piece of candidate push information to generate the set of push information, based on the matching relationship between the keyword set and the each piece of candidate push information, and a matching relationship between the user information and the each piece of candidate push information.

6. An apparatus for pushing information, comprising:

at least one processor; and

a memory storing instructions, which when executed by the at least one processor, cause the at least one processor to perform operations, the operations comprising;

acquiring video information of a video played by a user using a terminal, the video information comprising bullet screen information, wherein the bullet screen information comprising user comments on a video in a scrolling form when the video is played;

analyzing the video information and bullet screen information to generate a keyword set, the keywords set including a keyword included in the bullet screen information;

selecting at least one piece of candidate push information including the keyword as a set of push information including the keyword, based on a matching relationship between the keyword set and each piece of candidate push information; and

pushing the set of push information to the terminal in a form of bullet screen information, wherein the pushing the set of push information to the terminal comprises;

presenting the set of push information including the keyword on the video, when the bullet screen information including the keyword is presented on the video.

7. The apparatus according to claim 6, wherein the video information further comprises at least one of title information of the video, subtitle information of the video, audio information of the video, and image frame information included in the video.

8. The apparatus according to claim 6, wherein the analyzing the video information to generate a keyword set, comprises:

performing a statistical analysis and/or a semantic analysis on the video information to extract a keyword to generate the keyword set.

9. The apparatus according to claim 6, wherein the candidate push information comprises text content, and a link associated with the text content.

10. The apparatus according to claim 6, wherein the selecting at least one piece of candidate push information to generate a set of push information, based on a matching relationship between the keyword set and each piece of candidate push information comprises:

acquiring user information of the user; and

selecting the at least one piece of candidate push information to generate the set of push information, based on the matching relationship between the keyword set and the each piece of candidate push information, and a matching relationship between the user information and the each piece of candidate push information.

11. A non-transitory non-volatile computer storage medium storing computer readable instructions executable by a processor, the instructions, when executed by the processor, causing the processor to perform a method for pushing information, comprising:

acquiring video information of a video played by a user using a terminal, the video information comprising bullet screen information, wherein the bullet screen information comprising, user comments on a video in a scrolling form when the video is played;

analyzing the video information and bullet screen information to generate a keyword set, the keywords set including a keyword included in the bullet screen information;

selecting at least one piece of candidate push information including the keyword as a set of push information including the keyword, based on a matching relationship between the keyword set and each piece of candidate push information; and

pushing the set of push information to the terminal in a form of bullet screen information, wherein the pushing the set of push information to the terminal comprises;

presenting the set of push information including the keyword on the video, when the bullet screen information including the keyword is presented on the video.