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Point of interest (POI) definition tuning framework

  • US 10,715,950 B1
  • Filed: 04/29/2019
  • Issued: 07/14/2020
  • Est. Priority Date: 04/29/2019
  • Status: Active Grant
First Claim
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1. A point-of-interest (POI) tuning framework that provides POI definitions to a mobile communication device location data analysis application, comprising:

  • a processor;

    a data store comprising a plurality of location data for each of a plurality of mobile communication devices;

    a non-transitory memory;

    the mobile communication device location data analysis application stored in the non-transitory memory that, when executed by the processor,analyzes mobile communication device location data accessed from the data store to determine a plurality clusters of locations of each mobile communication device,for each of a plurality of mobile communication devices, determines a route of the mobile communication device based on the clusters, anddetermines a count of intersections of the routes of the plurality of mobile communication devices with a POI based on a definition of the POI; and

    a POI tuning application stored in the non-transitory memory that, when executed by the processor,provides a user interface that is configured to receive a POI bearing parameter control input and a fractional POI intersection weight parameter control input,configures the received POI bearing parameter control input into a POI bearing parameter of the definition of the POI,configures the received fractional POI intersection weight parameter control input into a fractional POI intersection weight parameter of the definition of the POI,causes the mobile communication device location data analysis application to execute configured with the definition of the POI to determine the count of intersections of the routes of the plurality of mobile communication devices with the POI, wherein the fractional POI intersection weight parameter reduces the count of intersections of the routes of the plurality of mobile communication devices with the POI to be consistent with an expected count of intersections determined based at least in part on authoritative data,presents in the user interface information about the count of intersections of the routes of the plurality of mobile communication devices with the POI, andbased on the information about the count of intersections of the routes of the plurality of mobile communication devices with the POI, adapts the definition of the POI by;

    configuring one or more changed parameter control inputs in one or more parameters of the adapted definition of the POI, andcausing the mobile communication device location data analysis application to execute configured with the adapted definition of the POI to determine a revised count of intersections of the routes of the plurality of mobile communication devices with the POI based on the adapted definition of the POI.

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