Systems and methods for using spatial and temporal analysis to associate data sources with mobile devices

• US 10,719,852 B2
• Filed: 06/21/2019
• Issued: 07/21/2020
• Est. Priority Date: 10/09/2013
• Status: Active Grant

• Current Assignee: Mobile Design Technologies Incorporated
• Original Assignee: Mobile Technologies LLC (Meta Platforms, Inc. (f/k/a Facebook, Inc.))
• Inventors: Hartzell, Dale, Welton, Mark, Perri, Michael
• Primary Examiner(s): Doan, Kiet M
• Application Number:
  US16/449,282
• Publication Number:
  US 20190303971A1
• Time in Patent Office: 396 Days
• Field of Search: 4554561, 4554142, 4554565, 4554042, 4554563, 705 1417, 705 1466
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 12/02 Protecting privacy or anonymity, e.g. protecting personally identifiable information [PII]
• CPC Class Codes: H04W 12/50 Secure pairing of devices
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Various embodiments of the present technology generally relate to data delivery. More specifically, some embodiments of the present technology relate to systems and methods for using spatial and temporal analysis to associate data sources with mobile devices. The delivery of data to support a wide variety of services for and about mobile devices that are based on data stored in corporate, commercial, and government databases which is not currently linked to individual mobile devices. Some embodiments allow advertisers to better target their ads to relevant target audience with greater accuracy.

Claims

1. A method of tracking mobile devices associated with addresses, the method comprising:

generating a location profile, the location profile including a physical address and a set of mobile devices associated with the physical address based on location data generated by the set of mobile devices wherein the location data is received from mobile devices that access a first server at a first location and is subjected to a frequency analysis to determine the physical address, and wherein said generation is automatically initiated in response to each mobile device accessing a first server;

delivering an advertisement to a member of the location profile via any of;

the physical address;

a first device of the set of mobile devices;

or

social networks associated with any of the set of mobile devices;

detecting a second mobile device at a business location associated with the advertisement after said delivering; and

determining whether the second mobile device is a member of the location profile.

2. The method of claim 1, wherein generating physical address of the location profile further comprises:

organizing the location data into a plurality of clusters, the clusters corresponding to geographic regions visited by each respective mobile device during a time period; and

calculating a score for each cluster, the score representing a likelihood that the respective user of each respective mobile device resides at the address within the cluster during the time period wherein the physical address corresponds to the cluster having the highest score.

3. The method of claim 1, wherein said detection of the second mobile device occurs during a scheduled event, and the business location an event venue.

4. The method of claim 1, the business location that is associated with the advertisement is a location of a network server wherein overflow web traffic of an event venue is directed.

5. The method of claim 1, wherein the location data is obtained using a technique selected from the group consisting of global positioning with a global positioning system, cellular triangulation, and/or WiFi identification.

6. A system of tracking mobile devices associated with addresses, the method comprising:

a processor;

a memory including instructions that when executed cause the processor to;

generate a location profile, the location profile including a physical address and a set of mobile devices associated with the physical address based on location data generated by the set of mobile devices wherein the location data is received from mobile devices that access a first server at a first location and is subjected to a frequency analysis to determine the physical address, and wherein said generation is automatically initiated in response to each mobile device accessing a first server;

deliver an advertisement to a member of the location profile via any of;

the physical address;

a first device of the set of mobile devices;

or

social networks associated with any of the set of mobile devices;

detect a second mobile device at a business location associated with the advertisement after said delivering; and

determine whether the second mobile device is a member of the location profile.

7. The system of claim 6, wherein said detection of the second mobile device occurs during a scheduled event, and the business location an event venue.

8. The method of claim 6, the business location that is associated with the advertisement is a location of a network server wherein overflow web traffic of an event venue is directed.

9. A method of tracking mobile devices associated with addresses, the method comprising:

receiving mobile device data including a list of mobile device IDs and a plurality of sets of locational data, wherein the list of mobile device IDs identifies a plurality of mobile devices and each mobile device of the plurality of mobile devices has a respective user, and wherein the plurality of sets of locational data correspond to each of the plurality of mobile devices and each of the sets of locational data includes a latitude-longitude pairs corresponding to a location of each mobile device of the plurality of mobile devices during a particular event, wherein the event has a first location and the latitude-longitude pairs are received automatically from mobile devices when those mobile devices access a first server at a first location;

identifying a further location based on the sets of locational data as having a mobile device population that when combined with a mobile device population of the first location corresponds to an expected attendance of the event; and

associating each of mobile device in the mobile device population of the first location and the further location as having attended the event.

10. The method of claim 9, further comprising:

transmitting marketing information to each of the mobile devices identified as being at the second location during the event.

11. The method of claim 10, further comprising:

detecting a first mobile device at a business location associated with the marking information after said transmitting; and

determining whether the first mobile device is one of the mobile devices identified as being at the second location during the event.

12. The method of claim 9, further comprising:

receiving additional mobile device data including an additional plurality of sets of locational data corresponding to mobile devices associated with having attended the event over a period of time; and

generating a location profile including a home physical address for each of the mobile devices associated with attending the event based on a frequency analysis of the additional plurality of sets of locational data.

13. The method of claim 12, further comprising:

generating a mailing list including each of the physical home addresses.

14. The method of claim 9, wherein the plurality of sets of latitude-longitude pairs are obtained using a technique selected from the group consisting of global positioning with a global positioning system, cellular triangulation, and/or WiFi identification.

15. The method of claim 9, further comprising:

associating a credit card to a first mobile device ID;

receiving an indication that the credit card was used to make a purchase at the event; and

associating a first mobile device having the first mobile device ID as having attended the event.

16. The method of claim 9, wherein said identifying the further location further comprises:

identifying a second location that has a population spike during events at a particular event venue wherein the second location is not the event venue; and

correlating the second location to the further location.