Utilizing multiple dimensions of commerce and streaming data to provide advanced user profiling and realtime commerce choices

• US 10,721,540 B2
• Filed: 04/26/2016
• Issued: 07/21/2020
• Est. Priority Date: 01/05/2015
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Shenkler, Andrew M.
• Primary Examiner(s): Pendleton, Brian T
• Assistant Examiner(s): Saint Cyr, Jean D
• Application Number:
  US15/138,416
• Publication Number:
  US 20160241929A1
• Time in Patent Office: 1,547 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4222 Remote control device emulator integrated into a non-television apparatus, e.g. a PDA, media center or smart toy remote control device for a television receiver integrated into a mobile phone H04M1/72415
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

Multiple dimensions of commerce and streaming data are able to be used to provide advanced user profiling and realtime commerce choices. By performing site and experience analytics, video analytics, commerce analytics and user analytics, better commerce choices are able to be presented to the user.

Claims

1. A method programmed in a non-transitory memory of a device comprising:

pairing a high definition video disc player with an Internet-based video portal;

providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed;

performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played, wherein performing analytics includes removing contextual, associated content based on the clicks;

providing a commerce choice based on the analytics; and

generating a window to display the contextual associated content.

2. The method of claim 1 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

3. The method of claim 2 wherein site and experience analytics includes monitoring user selections of content.

4. The method of claim 2 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

5. The method of claim 2 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

6. The method of claim 2 wherein user analytics includes tracking user actions and user information.

7. The method of claim 1 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

8. The method of claim 1 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.

9. An apparatus comprising:

a non-transitory memory for storing an application, the application for;

pairing a high definition video disc player with an Internet-based video portal;

providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed;

performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played, wherein performing analytics includes removing contextual, associated content based on the clicks;

providing a commerce choice based on the analytics; and

generating a window to display the contextual associated content; and

a processing component coupled to the memory, the processing component configured for processing the application.

10. The apparatus of claim 9 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

11. The apparatus of claim 10 wherein site and experience analytics includes monitoring user selections of content.

12. The apparatus of claim 10 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

13. The apparatus of claim 10 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

14. The apparatus of claim 10 wherein user analytics includes tracking user actions and user information.

15. The apparatus of claim 9 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

16. The apparatus of claim 9 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.

17. A system comprising:

first device comprising a high definition video disc player configured for pairing the high definition video disc player with an Internet-based video portal, providing access to online content on a high definition video disc accessed by the high definition video disc player using the high definition video disc player and the video portal, wherein while controlling the online content, one or more advertisements are displayed, performing analytics of user interactivity between a user and the online content, wherein the analytics include commerce analytics by embedding code in a link to track clicks on web pages, wherein the online content includes contextual, associated content, wherein an icon related to the contextual, associated content is visible but not accessible and the contextual, associated content is unlocked as the online content is played and for generating a window to display the contextual associated content, wherein performing analytics includes removing contextual, associated content based on the clicks; and

a second device configured for providing a commerce choice based on the analytics.

18. The system of claim 17 wherein the analytics includes at least one of site and experience analytics, video analytics and user analytics.

19. The system of claim 18 wherein site and experience analytics includes monitoring user selections of content.

20. The system of claim 18 wherein video analytics includes determining types of videos watched by categorizing each video, and when a user selects a video, incrementing a count in a category.

21. The system of claim 18 wherein commerce analytics includes monitoring clicks of content and monitoring sales information.

22. The system of claim 18 wherein user analytics includes tracking user actions and user information.

23. The system of claim 17 wherein providing the commerce choice based on the analytics includes displaying a pop-up with a coupon and/or purchasing capabilities.

24. The system of claim 17 wherein providing the commerce choice includes displaying an additional video or audio for rent or purchase.