Augmented reality shopping rewards

• US 10,726,473 B1
• Filed: 12/22/2016
• Issued: 07/28/2020
• Est. Priority Date: 04/30/2014
• Status: Active Grant

• Current Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Original Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Inventors: Graham, Marsha Lynn, Robinson, Laurie Ann, Eidam, Kourtney, Rock, Darin J., Arnesen, Christian E.
• Primary Examiner(s): Seibert, Christopher B
• Application Number:
  US15/388,343
• Time in Patent Office: 1,314 Days
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A method implemented on an augmented reality (AR) electronic device includes obtaining a location of the AR electronic device. Information is received regarding an availability of offers or rewards at one or more retail stores nearby the location of the AR electronic device. The offers or rewards are overlaid on an augmented reality view of the location on the AR electronic device.

Claims

1. A method implemented on an augmented reality (AR) electronic device, the method comprising:

obtaining a location of the AR electronic device using a global positioning system (GPS) of the AR electronic device, the AR electronic device also including a graphical user interface;

identifying, using the GPS of the AR electronic device, a plurality of retail stores nearby the obtained location of the AR electronic device;

receiving information regarding an availability of offers or rewards at the plurality of retail stores nearby the location of the AR electronic device;

determining a surrounding environment being viewed through the AR electronic device by a user of the AR electronic device, the surrounding environment including the plurality of retail stores;

determining a type of user authentication using the GPS of the AR electronic device;

authenticating, using the AR electronic device and based on the determined type of user authentication, the user of the AR electronic device;

displaying an image of the surrounding environment on the graphical user interface of the AR electronic device that includes the plurality of retail stores; and

overlaying, with a plurality of graphical elements, the offers or rewards on an augmented reality view of the surrounding environment displayed on the graphical user interface of the AR electronic device, with each respective graphical element including a respective offer or reward, the graphical elements being displayed at the same time on the graphical user interface and each of the graphical elements being positioned near an image within the augmented reality view of the corresponding retail store of the plurality of retail stores associated with the respective offer or reward.

2. The method of claim 1, wherein receiving the information comprises receiving a notification regarding the availability of the offers or rewards.

3. The method of claim 2, further comprising:

receiving an affirmative response to the notification; and

as a result of receiving the affirmative response to the notification, receiving the offers or rewards.

4. The method of claim 1, wherein the information includes a number of reward points that can be obtained by shopping at a retail store corresponding to one or more of the rewards or offers.

5. The method of claim 1, wherein the information includes a distance from the AR electronic device to one or more of the retail stores.

6. The method of claim 1, wherein the information displayed for each reward or offer includes a logo of a retail store making the reward or offer.

7. The method of claim 1, wherein the information is sent to the AR electronic device from a server computer.

8. The method of claim 1, further comprising:

determining an identity of a user of the AR electronic device; and

receiving one or more offers or rewards tailored to the user of the AR electronic device.

9. The method of claim 1, wherein the information comprises a pop-up message that is displayed on the AR electronic device.

10. A method implemented on an augmented reality (AR) electronic device, the method comprising:

obtaining a location of the AR electronic device using a global positioning system (GPS) of the AR electronic device, the AR electronic device also including a graphical user interface;

identifying, using the GPS of the AR electronic device, a first retail store at the obtained location of the AR electronic device;

receiving information regarding rewards card programs offered by the first retail store;

receiving information regarding rewards card programs offered at nearby alternate retail stores;

determining a surrounding environment being viewed through the AR electronic device by a user of the AR electronic device, the surrounding environment including the first retail store;

determining a type of user authentication using the GPS of the AR electronic device;

authenticating, using the AR electronic device and based on the determined type of user authentication, the user of the AR electronic device;

displaying on the AR electronic device the information regarding the rewards card programs offered by the first retail store and the information regarding the rewards card programs offered by the nearby alternate retail stores, including;

displaying an image of the surrounding environment on the graphical user interface of the AR electronic device that includes the nearby alternate retail stores; and

overlaying, with a plurality of graphical elements, the rewards card programs on an augmented reality view of the surrounding environment displayed on the graphical user interface of the AR electronic device, with each respective graphical element including a respective rewards card program, the graphical elements being displayed at the same time on the graphical user interface and each of the graphical elements being positioned near an image within the augmented reality view of the corresponding first retail store or a corresponding one of the alternate retail stores associated with the respective rewards card program.

11. The method of claim 10, further comprising:

identifying a product at the retail store with the AR electronic device;

identifying a user of the AR electronic device;

receiving information regarding payment cards for the user that may be used to purchase the product at the retail store; and

displaying on the AR electronic device a list of one or more payment cards for the user that offer incentives for purchasing the product.

12. The method of claim 11, further comprising displaying on the AR electronic device alternative choices of one or more combinations of payment cards and rewards cards that can be used to purchase the product, the display including a combination of payment cards and rewards cards that offer an optimum combination for purchasing the product.

13. The method of claim 11, further comprising displaying on the AR electronic device a list of the nearby alternate retail stores that may offer a better combination of payment cards and rewards cards for a purchase of the product than the combination of payment cards and rewards cards offered at the retail store at the current location.

14. The method of claim 11, further comprising displaying on the AR electronic device a list of alternate products of a similar product category as the product for which one or more payment cards or rewards cards may be used.

15. The method of claim 10, further comprising using a biometric identification method to obtain an identity of a user of the AR electronic device, wherein the biometric identification method is one of retinal scan, facial recognition, voice recognition or finger print scan.

16. The method of claim 10, wherein identifying the retail store at the current location of the AR electronic device comprises one or more of scanning a sign or logo of the retail store and identifying the retail store from the sign or the logo and using the GPS of the AR electronic device to obtain a location of the retail store and identifying the retail store from the location of the retail store.

17. An augmented reality (AR) device comprising:

a processing unit; and

system memory, the system memory including instructions which, when executed by the processing unit, cause the AR device to;

obtain a location of the AR electronic device using a global positioning system (GPS) of the AR electronic device, the AR electronic device also including a graphical user interface;

identify, using the GPS of the AR electronic device, a plurality of retail stores nearby the obtained location of the AR electronic device;

determine a street scene being viewed through the AR electronic device by a user of the AR electronic device, the street including the plurality of retail stores;

determine a type of user authentication using the GPS of the AR electronic device;

determine an identity of a user of the AR electronic device;

authenticate, using the AR electronic device and based on the determined type of user authentication, the identified user of the AR electronic device;

using the identity of the user to provide tailored reward opportunities for the user;

receive a push notification of an availability of offers or rewards at the plurality of retail stores near the obtained location of the AR electronic device, at least some of the offers or rewards being tailored to the user of the AR electronic device;

as a result of responding in an affirmative manner to the push notification, receive at the AR electronic device information regarding the offers or rewards, the information including a number of reward points that can be obtained by shopping at each of the plurality of retail stores, the information including a time period in which each of the offers or rewards are valid, the information also including a distance from the AR electronic device to each of the plurality of retail stores;

display an image of the street scene on the graphical user interface of the AR electronic device that includes the plurality of retail stores; and

display the information regarding the offers or rewards as an overlay on the image of the street scene displayed on the graphical user interface of the AR electronic device, including;

overlay, with a plurality of graphical elements, the offers or rewards on an augmented reality view of the street scene displayed on the graphical user interface of the AR electronic device, with each respective graphical element including, for the corresponding one of the plurality of retail stores;

the corresponding offer or reward, the corresponding time period, and the corresponding distance, the graphical elements being displayed at the same time on the graphical user interface and each of the graphical elements being positioned near an image within the augmented reality view of the corresponding retail store.