Psychographic device fingerprinting
First Claim
1. A system for generating a psychographic device fingerprint, comprising:
- a computing device in data communication with a network; and
memory accessible by the computing device and storing a psychographic device fingerprint generating program which, when executed by the computing device, causes the computing device to generate the psychographic device fingerprint by at least;
(a) detecting reception at the computing device of media content delivered via the network;
(b) reading one or more device elements from memory stored on the computing device;
(c) reading a geographic indicator from memory stored on the computing device;
(d) reading a content indicator identifying the media content;
(e) determining a timing parameter associated with reception of the content at the computing device;
(f) deriving from the one or more device elements, the geographic indicator, the content indicator, and the timing parameter, a bit stream comprising the psychographic device fingerprint, the bit stream uniquely identifying the computing device and a collection of one or more users of the computing device,(g) comparing the psychographic device fingerprint to fingerprints stored in a database; and
(h) selecting, responsive to detecting a match between the psychographic device fingerprint and one of the stored fingerprints, additional media content intended for the collection of one or more users,wherein the timing parameter represents a duration for which the media content was displayed on the computing device, andwherein the program, when executed, causes the computing device to generate the psychographic device fingerprint by at least also identifying a device type solely from the one or more device elements.
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Accused Products
Abstract
A system for generating a psychographic device fingerprint includes a server in communication with a network and memory storing a program which, when executed by the server, performs steps for (a) detecting reception at a computing device of media content delivered via the network, (b) reading device elements stored on the computing device, (c) reading a geographic indicator from the computing device, (d) reading a content indicator identifying the media content, (e) determining a timing parameter associated with reception of the content at the computing device, and (f) deriving from the device type, the geographic indicator, the content indicator, and the timing parameter, the psychographic device fingerprint as computer readable code uniquely identifying a user of the computing device. The steps may further include recording media content received by multiple computing devices, and generating a viewership report relating computing devices and psychographic device fingerprints to the media content received.
107 Citations
16 Claims
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1. A system for generating a psychographic device fingerprint, comprising:
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a computing device in data communication with a network; and memory accessible by the computing device and storing a psychographic device fingerprint generating program which, when executed by the computing device, causes the computing device to generate the psychographic device fingerprint by at least; (a) detecting reception at the computing device of media content delivered via the network; (b) reading one or more device elements from memory stored on the computing device; (c) reading a geographic indicator from memory stored on the computing device; (d) reading a content indicator identifying the media content; (e) determining a timing parameter associated with reception of the content at the computing device; (f) deriving from the one or more device elements, the geographic indicator, the content indicator, and the timing parameter, a bit stream comprising the psychographic device fingerprint, the bit stream uniquely identifying the computing device and a collection of one or more users of the computing device, (g) comparing the psychographic device fingerprint to fingerprints stored in a database; and (h) selecting, responsive to detecting a match between the psychographic device fingerprint and one of the stored fingerprints, additional media content intended for the collection of one or more users, wherein the timing parameter represents a duration for which the media content was displayed on the computing device, and wherein the program, when executed, causes the computing device to generate the psychographic device fingerprint by at least also identifying a device type solely from the one or more device elements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification