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Proximity detection, virtual detection, or location based triggering of the exchange of value and information

  • US 10,762,532 B2
  • Filed: 01/15/2019
  • Issued: 09/01/2020
  • Est. Priority Date: 04/17/2011
  • Status: Active Grant
First Claim
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1. A method for enabling use of proximity advertisements in a first mobile communication device comprising:

  • receiving, from one or more servers at the first mobile communication device, advertisement related information;

    receiving, at the first mobile communication device, an advertisement transmission broadcast from a second mobile communication device using a first radio protocol;

    sending, from the first mobile communication device to the one or more servers, a unique identifier derived from the advertisement transmission broadcast from the second mobile communication device;

    subsequently receiving, at the first mobile communication device from the one or more servers, information derived from the unique identifier;

    retrieving, at the first mobile communication device, navigational information related to the first mobile communication device; and

    determining, at the first mobile communication device, relevance of information derived from the advertisement transmission based upon the navigational information related to the first mobile communication device and the advertisement related information.

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