Setting first-party cookies by redirection

• US 10,764,350 B2
• Filed: 08/01/2017
• Issued: 09/01/2020
• Est. Priority Date: 08/13/2013
• Status: Active Grant

• Current Assignee: Criteo Technology SAS (Criteo SA)
• Original Assignee: Criteo SA
• Inventors: Benguerah, Omar
• Primary Examiner(s): Khan, Aftab N.
• Application Number:
  US15/666,482
• Publication Number:
  US 20180176282A1
• Time in Patent Office: 1,127 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.

Claims

1. A method performed by a computing device comprising:

sending, by the computing device, to a user device that processes a webpage associated with a first domain, handler instructions in response to receiving a first request on a second domain associated with the computing device, wherein the handler instructions comprise one or more instructions for the user device to detect a link activation of a first link on the webpage, and send to the computing device a second request comprising the target URL corresponding to the first link, the target URL on a different domain than the second domain;

executing, by the user device, the handler instructions to determine if the target URL is redirectable, including (i) determining that the target URL is greater than a predetermined length;

(ii) determining that a previous target URL was determined to be redirectable;

(iii) determining that an HTML anchor tag is not found in the first link'"'"'s element ancestry;

(iv) determining that the target URL indicates an HTTPS protocol is used;

(v) determining that the target URL does not begin with HTTP; and

(vi) determining that the target URL contains an HTML anchor tag or the target URL is an internal reference to the webpage;

receiving, by the computing device, from the user device, the second request comprising the target URL; and

sending, by the computing device, to the user device, setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL, wherein the redirection instructions include an HTTP response comprising a redirection status code and the target URL.

2. The method of claim 1, wherein the first request comprises a first HTTP request, and the second request comprises a second HTTP request.

3. The method of claim 1, wherein the user device cookie comprises a browser cookie, and the first cookie comprises a first-party browser cookie.

4. The method of claim 1, wherein the setting instructions comprise an HTTP response comprising a first-party cookie.

5. The method claim 1, further comprising:

sending, by the computing device, to the user device, the handler instructions, if the first request does not comprise a user device cookie set on the second domain.

6. A system comprising:

a computing device having a memory for storing computer-executable instructions and a processor that executes the computer executable instructions, and

a user device coupled to the computing device, the user device processing a webpage associated with a first domain,

the computing device sending, to the user device, handler instructions in response to receiving a first request on a second domain associated with the computing device, wherein the handler instructions comprise one or more instructions for the user device to detect a link activation of a first link on the webpage, and send to the computing device a second request comprising the target URL corresponding to the first link, the target URL on a different domain than the second domain;

the user device executing the handler instructions to determine if the target URL is redirectable, including (i) determining that the target URL is greater than a predetermined length;

(ii) determining that a previous target URL was determined to be redirectable;

(iii) determining that an HTML anchor tag is not found in the first link'"'"'s element ancestry;

(iv) determining that the target URL indicates an HTTPS protocol is used;

(v) determining that the target URL does not begin with HTTP; and

(vi) determining that the target URL contains an HTML anchor tag or the target URL is an internal reference to the webpage;

the computing device receiving, from the user device, the second request comprising the target URL; and

the computing device sending, to the user device, setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL, wherein the redirection instructions include an HTTP response comprising a redirection status code and the target URL.