Intelligent marketing and advertising platform
First Claim
1. A door system for a retail cooling storage container, said door system comprising:
- a non-transparent display on a surface of the retail cooling storage container that prohibits viewing of an internal storage volume of the retail cooling storage container;
at least one camera pointing into internal storage volume of the retail cooling storage container, wherein the non-transparent display displays different things depending on what is detected by the at least one camera;
a computer processor;
a tangible non-transitory computer memory storing computer-executable instructions that, when executed by the computer processor, cause the door system to;
receive, from the at least one camera, an inventory of one or more retail products physically contained in the internal storage volume of the retail cooling storage container;
generate, by the processor, a planogram of the one or more retail products physically contained in the internal storage volume of the retail cooling storage container;
display, on the non-transparent display, the planogram of the one or more retail products with current pricing information positioned alongside the one or more retail products on the planogram, wherein in a closed position, the non-transparent display blocks viewability from outside of the retail cooling storage container of the one or more retail products physically contained in the internal storage volume;
display, on the non-transparent display, a promotion of a retail product of the one or more retail products physically contained in the internal storage volume based on customer behavior analytics.
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Accused Products
Abstract
An intelligent marketing and advertising platform which provides an innovative merchandising solution for retailers by effectively transforming the glass surface of retail product containers (such as cooler doors) into a non-transparent display of planograms. The merchandising solution provides for digital planograms and pricing management, real time promotional updates and sales data, etc. This is accomplished by converting/transforming the simple glass surface of a retail product container (such as cooler/freezer doors) into digital “smart” screens that provide for innovative advertising solutions. The cooler/freezer doors are configured to use at least one camera to capture images when the doors are opened, in order to effectively take inventory of what is inside the cooler/freezer.
163 Citations
20 Claims
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1. A door system for a retail cooling storage container, said door system comprising:
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a non-transparent display on a surface of the retail cooling storage container that prohibits viewing of an internal storage volume of the retail cooling storage container; at least one camera pointing into internal storage volume of the retail cooling storage container, wherein the non-transparent display displays different things depending on what is detected by the at least one camera; a computer processor; a tangible non-transitory computer memory storing computer-executable instructions that, when executed by the computer processor, cause the door system to; receive, from the at least one camera, an inventory of one or more retail products physically contained in the internal storage volume of the retail cooling storage container; generate, by the processor, a planogram of the one or more retail products physically contained in the internal storage volume of the retail cooling storage container; display, on the non-transparent display, the planogram of the one or more retail products with current pricing information positioned alongside the one or more retail products on the planogram, wherein in a closed position, the non-transparent display blocks viewability from outside of the retail cooling storage container of the one or more retail products physically contained in the internal storage volume; display, on the non-transparent display, a promotion of a retail product of the one or more retail products physically contained in the internal storage volume based on customer behavior analytics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15)
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8. The door system of 7, wherein the at least one camera is tilted at a 45°
- angle relative to the door and is mounted along an edge of a handle side of the door.
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16. A method involving a movable, non-transparent display on a surface of a retail cooling storage container, the method comprising:
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determining, by a processor using image recognition, an inventory of one or more retail products physically contained in the retail cooling storage container; generate, by the processor, a planogram of the one or more retail products physically contained in the retail cooling storage container; displaying, on at least one non-transparent display on a surface of the retail cooling storage container, the planogram of the one or more retail products with current pricing information positioned alongside the one or more retail products on the planogram, wherein in a closed position, the at least one non-transparent display blocks viewability from outside of the retail cooling storage container of the one or more retail products physically contained in the retail cooling storage container; displaying, on the at least one non-transparent display on the surface of the retail cooling storage container, a promotion of a retail product of the one or more retail products physically contained in the internal storage volume based on customer behavior analytics; and transmitting, by the processor, data to a distributor and/or store regarding overall stock relating to the inventory of the one or more retail products. - View Dependent Claims (17, 18)
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19. An apparatus for a retail cooling storage container comprising:
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a non-transparent display on a surface of the retail cooling storage container that prohibits viewing of an internal storage volume of the retail cooling storage container, wherein the non-transparent display has a back; a plurality of cameras mounted relative to the back of the non-transparent display, wherein the at least one camera of the plurality of cameras is tilted at an angle relative to the back, wherein the at least one camera is tilted at a 45°
angle relative to the back and is mounted along an edge of the back, wherein the plurality of camera are pointing into the internal storage volume of the retail cooling storage container, and wherein the non-transparent display displays different things depending on what is detected by the plurality of cameras;a computer processor; a tangible non-transitory computer memory storing computer-executable instructions that, when executed by the computer processor, cause the apparatus to; receive, from the plurality of cameras, an inventory of one or more retail products physically contained in the internal storage volume of the retail cooling storage container; generate, by the processor, a planogram of the one or more retail products physically contained in the internal storage volume of the retail cooling storage container; display, on the non-transparent display, the planogram of the one or more retail products with current pricing information positioned alongside the one or more retail products on the planogram, wherein in a closed position, the non-transparent display blocks viewability from outside of the retail cooling storage container of the one or more retail products physically contained in the internal storage volume; and display, on the non-transparent display, a promotion of a retail product of the one or more retail products physically contained in the internal storage volume based on customer behavior analytics. - View Dependent Claims (20)
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Specification