Collection analysis and use of viewer behavior

• US 10,776,823 B2
• Filed: 02/09/2016
• Issued: 09/15/2020
• Est. Priority Date: 02/09/2016
• Status: Active Grant

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Sallas, Michael, Gilson, Ross, Bastian, Chris, Mitchell, Slade, Garg, Amit, Leddy, John
• Primary Examiner(s): Cirnu, Alexandru
• Application Number:
  US15/019,396
• Publication Number:
  US 20170228774A1
• Time in Patent Office: 1,680 Days
• Field of Search: None
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Aspects discussed herein relate to systems, apparatuses, and methods to determine when a user remains engaged or stops paying attention to a content item. In response, a snapshot of the user'"'"'s activity and environment may be obtained to ascertain the reason the user stopped paying attention. If the user stopped paying attention as a result of being uninterested in the content item, the system may replace the content item, such as an advertisement, with a different content item to regain the user'"'"'s attention. Further, demographic information and the user'"'"'s interests may be updated for use in scheduling future content items.

Claims

1. A method comprising:

receiving, by a computing device and via one or more first sensors of a personal activity monitor, first information associated with physical motion of a user;

receiving, by the computing device and via one or more second sensors of a premises security system, second information associated with an environment of the user;

determining, by the computing device and based on the first information, an orientation of the user;

determining, based on the second information, that the user is in a non-consumption state;

determining whether an event, associated with the non-consumption state, was controllable by the user;

determining, based on the orientation of the user and further based on whether the event was controllable by the user, a user interest level in a first content item;

determining that the user interest level meets at least one criterion; and

causing, based on determining that the user interest level meets the at least one criterion, a second content item to be presented to the user.

2. The method of claim 1, wherein determining the user interest level is further based on a location of the user.

3. The method of claim 1, further comprising:

determining, by the computing device and during presentation of the second content item to the user, that the user is in a second non-consumption state;

determining a second user interest level in the second content item based, at least in part, on an occurrence of a second event associated with the second non-consumption state; and

based on determining that the second user interest level satisfies a threshold, continuing to provide the second content item to the user.

4. The method of claim 1, wherein determining the user interest level is further based on a distance of an origin of one or more sounds associated with the event.

5. The method of claim 1, wherein determining the user interest level is further based on a received signal strength indication for a device associated with the user.

6. The method of claim 1, wherein determining the user interest level is further based on data indicating that the user has previously ignored the event.

7. The method of claim 1, wherein the second information indicates that one or both of a security sensor or a doorbell has been activated.

8. The method of claim 1, further comprising:

updating, based on the user interest level, a group interest level in a topic comprising the first content item, wherein causing the second content item to be presented to the user is further based on the group interest level.

9. A method comprising:

receiving, by a computing device and via one or more first sensors of a personal activity monitor, first information associated with a first location of a user;

receiving, by the computing device and via one or more second sensors of a premises security system, second information associated with an environment of the user;

determining, based on the second information, that the user is in a non-consumption state;

determining whether an event, associated with the non-consumption state, was controllable by the user;

determining, based on the first information, a timeframe corresponding to the event;

receiving, by the computing device, an indication of a second location associated with presentation of a first content item;

determining, based on the timeframe, a distance between the first location of the user and the second location;

determining, based on the distance and further based on whether the event was controllable by the user, a user interest level in the first content item; and

providing, to the user and based on the user interest level, a second content item.

10. The method of claim 9, wherein determining the user interest level comprises:

determining, based on an orientation of the user, whether the user is positioned to view the first content item.

11. The method of claim 9, wherein the timeframe includes a period of time before the user entered the non-consumption state.

12. The method of claim 11, wherein the timeframe extends for a preset time period.

13. The method of claim 9, wherein determining the user interest level comprises determining that the user answered a phone call.

14. The method of claim 9, further comprising:

after providing the second content item to the user, determining whether the user remains in the non-consumption state.

15. The method of claim 9, wherein determining the user interest level is further based on a website accessed by the user.

16. The method of claim 9, wherein the premises security system is associated with a residence in which the user is located.

17. A method comprising:

receiving, by a computing device and via one or more first sensors of a personal activity monitor, first information associated with a physical motion of a user, wherein the first information comprises an indication of an orientation of the user;

receiving, by the computing device and via one or more second sensors of a premises security system, second information associated with an environment of the user;

determining, based on the first information, that the user is consuming a first content item provided to the user;

determining, based on the second information, an occurrence of an event that caused the user to stop consuming the first content item;

determining, based on the first information, a response of the user to the event;

determining, based on the response of the user to the event, a second content item; and

providing the second content item to the user.

18. The method of claim 17, wherein determining the response of the user to the event comprises determining, based on the first information, that the user moved away from a location associated with presentation of the first content item.

19. The method of claim 17, wherein determining that the user is consuming the first content item comprises determining, based on the first information, an excitement or energy level of the user.

20. The method of claim 17, further comprising:

updating, based on the response of the user to the event, a user group interest level.