Systems and methods for dynamic ad selection of multiple ads or ad campaigns on devices

• US 10,776,829 B2
• Filed: 10/25/2017
• Issued: 09/15/2020
• Est. Priority Date: 04/02/2015
• Status: Active Grant

• Current Assignee: Vungle, Inc.
• Original Assignee: Vungle, Inc.
• Inventors: Kang, Daniel, Myers, Raymond, Solomon, Sasha, Donovan, Christine, Reiter, Ben
• Primary Examiner(s): Li, Sun M
• Application Number:
  US15/792,987
• Publication Number:
  US 20180047058A1
• Time in Patent Office: 1,056 Days
• Field of Search: 705 141, 705 1453, 705 14, 705 66, 705 1464, 705 1455, 705 1449
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 2203/011 Emotion or mood input determined on the basis of sensed human body parameters such as pulse, heart rate or beat, temperature of skin, facial expressions, iris, voice pitch, brain activity patterns
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/1097 for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching

Abstract

Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.

Claims

1. A wireless device for dynamic ad selection, comprising:

a storage medium to store software programs including advertising services software and software applications;

cache memory coupled to the storage medium or integrated with the storage medium, the cache memory to store video ads;

a display device for displaying software applications and video ads in-application (in-app) within the software applications; and

processing logic coupled to the storage medium and display device, the processing logic including a hardware processor that is configured to execute instructions of at least one of the software programs to receive user input using the display device for initiating a software application on the wireless device, to determine attributes for the wireless device including a plurality of different software applications currently operating in the storage medium and a volume setting of the wireless device, to determine a bandwidth for a first network connection between the wireless device and an ad system and a bandwidth for a second network connection between the ad system and an ad exchange for real time bidding of ad exchange participants, to determine an ad selection from the video ads stored in the cache memory of the wireless device when insufficient bandwidth is determined for the first or second network connections, to compare metadata including related applications for a software application that is associated with each of the video ads in the cache memory and the attributes including the plurality of different software applications currently operating in the storage medium and a volume setting of the wireless device for the initiated software application to predict a video ad in the cache memory that is desired in terms of user interaction and engagement, and to dynamically select one of the video ads that are stored in the cache memory of the wireless device in real time in response to the determined bandwidth of the first and second network connections and the comparison of the metadata including related applications for a software application that is associated with each of the video ads and the attributes to predict the video ad in the cache memory that is desired in terms of user interaction and engagement.

2. The wireless device of claim 1, wherein the processing logic is further configured to execute instructions of the at least one of the software programs to display the selected video ad in-app within the initiated software application on the display device during an ad play event of the initiated software application.

3. The wireless device of claim 1, wherein the attributes further include contextual information for the initiated software application, advertisements recently viewed on the device, orientation of the display device, temporal data, and location information for the device.

4. The wireless device of claim 1, wherein the video ads stored in the cache memory each include metadata, wherein the metadata for each video ad that is associated with a software application includes a genre and a rating for the software application associated with the video ad.

5. The wireless device of claim 4, wherein the hardware processor is further configured to execute instructions of the at least one of the software programs to compare the metadata of each video ad in the cache memory with the attributes of the wireless device including a plurality of different software applications currently operating in the storage medium and placement information for the initiated software application to select the video ad to display on the display device during the ad play event, wherein the processing logic compares metadata including genre, ratings, and related applications for a software application that is associated with each of the video ads in the cache memory and the attributes including the plurality of different software applications currently operating in the storage medium to determine levels of similarities and levels of differences between the software application that is associated with each of the video ads and the plurality of different software applications to predict a video ad in memory that is desired in terms of user interaction and engagement.

6. The wireless device of claim 1, wherein the hardware processor is further configured to execute instructions to determine a first ranking of the video ads and to determine a second ranking of the video ads in response to any change in any attribute including a change from a positive placement to a negative placement or a change from a negative placement to a positive placement, wherein placement information for the initiated software application includes a timing of when to display a dynamically selected video ad with the display device and also includes the positive placement assigned by the wireless device for a positive user experience and the negative placement assigned by the wireless device for a negative user experience for the initiated software application, wherein the positive user experience includes at least one of unlocking achievement or rewards, frequent use of the initiated software application, and increasing a volume setting of the wireless device while using the initiated software application and the negative user experience includes at least one of a character of a user dying within the initiated software application, infrequent use of the initiated software application, and decreasing a volume setting of the wireless device while using the initiated software application.

7. The wireless device of claim 1, wherein the software applications currently operating in the storage medium are each operating in an active mode, a suspended mode, or a sleep mode.

8. A machine-accessible non-transitory storage medium containing executable computer program instructions which when executed by a hardware processor of a wireless device cause said wireless device to perform a method for dynamic ad selection of video ads stored on the wireless device, the method comprising:

initiating based on receiving user input for a display device of the wireless device a software application on the wireless device;

determining, with the hardware processor, attributes for the wireless device including a plurality of different software applications currently operating in a storage medium of the wireless device and a volume setting for the initiated software application;

determining, with the hardware processor, a bandwidth for a first network connection between the wireless device and an ad system and a bandwidth for a second network connection between the ad system and an ad exchange for real time bidding of ad exchange participants;

determining, with the hardware processor, an ad selection from the video ads stored on the wireless device when insufficient bandwidth is determined for the first or second network connections;

comparing metadata including related applications for a software application that is associated with each of the video ads stored on the wireless device and the attributes including the plurality of different software applications currently operating in the storage medium and a volume setting of the wireless device for the initiated software application to predict a video ad in a cache memory that is desired in terms of user interaction and engagement; and

dynamically selecting, with the hardware processor, one of the video ads stored in the cache memory of the wireless device in real time for display on the display device of the wireless device in response to the determined bandwidth of the first and second network connections and the comparison of the metadata including related applications for a software application that is associated with each of the video ads and the attributes to predict the video ad in the cache memory that is desired in terms of user interaction and engagement.

9. The machine-accessible non-transitory storage medium of claim 8, wherein the hardware processor is further configured to execute instructions of the at least one of the software programs to display the selected video ad in-application (in-app) within the initiated software application on the display device of the wireless device during an ad play event of the initiated software application.

10. The machine-accessible non-transitory storage medium of claim 8, wherein the attributes further include contextual information for the initiated software application, advertisements recently viewed on the wireless device, orientation of the display device, temporal data, and location information for the wireless device.

11. The machine-accessible non-transitory storage medium of claim 8, wherein the video ads stored on the wireless device each include metadata, wherein the metadata for each video ad that is associated with a software application includes a genre and a rating for the software application associated with the video ad, wherein the wireless device compares metadata including genre, ratings, and related applications for a software application that is associated with each of the video ads in the cache memory and the attributes including the plurality of different software applications currently operating in the storage medium to determine levels of similarities and levels of differences between the software application that is associated with each of the video ads and the plurality of different software applications to predict a video ad in the cache memory that is desired in terms of user interaction and engagement.

12. The machine-accessible non-transitory storage medium of claim 8, wherein the method further includes determining a first ranking of the video ads and a second ranking of the video ads in response to any change in any attribute including a change from a positive placement to a negative placement or a change from a negative placement to a positive, wherein placement information for the initiated software application includes a timing of when to display a dynamically selected video ad with the display device and also includes the positive placement assigned by the wireless device for a positive user experience and the negative placement assigned by the wireless device for a negative user experience for the initiated software application, wherein the positive user experience includes at least one of unlocking achievement or rewards, frequent use of the initiated software application, and increasing a volume setting of the wireless device while using the initiated software application and the negative user experience includes at least one of a character of a user dying within the initiated software application, infrequent use of the initiated software application, and decreasing a volume setting of the wireless device while using the initiated software application.

13. The machine-accessible non-transitory storage medium of claim 8, wherein the software applications currently operating in the storage medium are each operating in an active mode, a suspended mode, or a sleep mode.

14. A computer implemented method for dynamic ad selection of video ads stored on a wireless device, the method comprising:

initiating based on receiving user input for a display device of the wireless device a software application on the wireless device;

determining, with a hardware processor of the wireless device, attributes for the wireless device including a plurality of different software applications currently operating in a storage medium of the wireless device and a volume setting of the wireless device;

determining, with the hardware processor, a bandwidth for a first network connection between the wireless device and an ad system and a bandwidth for a second network connection between the ad system and an ad exchange for real time bidding of ad exchange participants;

determining an ad selection from the video ads stored on the wireless device in response to insufficient bandwidth being determined for the first or second network connections;

comparing metadata including related applications for a software application that is associated with each of the video ads stored on the wireless device and the attributes including the plurality of different software applications currently operating in the storage medium and a volume setting of the wireless device to predict a video ad in cache memory of the wireless device that is desired in terms of user interaction and engagement; and

dynamically selecting, with the hardware processor, one of the video ads in real time in response to the determined bandwidth of the first and second network connections and the comparison of the metadata including related applications for a software application that is associated with each of the video ads and the attributes to predict the video ad in the cache memory that is desired in terms of user interaction and engagement.

15. The method of claim 14, further comprising:

displaying the selected video ad in-application (in-app) within the initiated software application on the display device during an ad play event of the initiated software application.

16. The method of claim 14, wherein the attributes further include contextual information for the initiated software application, advertisements recently viewed on the wireless device, orientation of the display device, temporal data, and location information for the wireless device.

17. The method of claim 14, wherein the video ads stored on the wireless device each include metadata, wherein the metadata for each video ad that includes a software application includes a genre and a rating for the software application associated with the video ad.

18. A wireless device for dynamic ad selection, comprising:

a storage medium to store software programs including advertising services software and software applications;

cache memory coupled to the storage medium or integrated with the storage medium, the cache memory to store video ads;

a display device to display software applications and video ads in-application (in-app) within the software applications; and

processing logic coupled to the storage medium, memory, and the display device, the processing logic including a hardware processor that is configured to execute instructions of at least one of the software programs to receive user input using the display device for initiating a software application on the wireless device, to determine attributes for the wireless device including a plurality of different software applications currently operating in the storage medium and placement information for the initiated software application, to compare metadata including related applications for a software application that is associated with each of the video ads in the cache memory and the attributes including the plurality of different software applications currently operating in the storage medium and a change in a volume setting for the wireless device to predict a video ad in the cache memory that is desired in terms of user interaction and engagement, to dynamically rank the video ads that are stored in the cache memory in real time in response to the determined bandwidth of the first and second network connections and the comparison of the metadata including related applications for a software application that is associated with each of the video ads and the attributes including the change in the volume of the wireless device, and to display the video ads on the display device in accordance with the ranking in-app within the initiated software application during an ad play event of the initiated software application.

19. The wireless device of claim 18, wherein the processing logic is further configured to execute instructions of the at least one of the software programs to:

receive a user input for interaction of a user with hardware of the wireless device;

determine an emotional state of the user based on the user input that is received while the user is viewing at least one of the video ads that are displayed on the wireless device.

20. The wireless device of claim 19, wherein the hardware of the wireless device comprises at least one of the display device, a motion device, a gyroscope, an accelerometer, a smart watch, a heart rate monitor, and a blood pressure sensor.