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Prioritization of messages within a message collection

  • US 10,779,113 B2
  • Filed: 12/10/2019
  • Issued: 09/15/2020
  • Est. Priority Date: 06/13/2014
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, at a server computer, a first message associated with a first sponsor and a second message associated with a second sponsor for inclusion in a message collection comprising individual messages received from a plurality of user devices;

    determining, by the server computer, a first priority parameter associated with the first message based on sponsored content, and a second priority parameter associated with the second message based on sponsored content;

    determining that there is insufficient message inventory to include both the first message and the second message in the message collection; and

    prioritizing the first message associated with the first sponsor in the message collection and excluding the second message associated with the second sponsor in the message collection, based on an amount of consideration associated with the first priority parameter received from the first sponsor and an amount of consideration associated with the second priority parameter received from the second sponsor.

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