Campaign awareness management systems and methods

• US 10,783,526 B2
• Filed: 10/31/2007
• Issued: 09/22/2020
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Original Assignee: CeleritasWorks, LLC (RGS Senior Management Group, LC)
• Inventors: Lester, Brett A., Evans, Scott A., Miley, Larry D., Carpenter, Scott R., Schwartz, Dan W.
• Primary Examiner(s): Monfeldt, Sarah M
• Assistant Examiner(s): Sharvin, David P
• Application Number:
  US11/933,291
• Publication Number:
  US 20090284530A1
• Time in Patent Office: 4,710 Days
• Field of Search: 705 10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A campaign management system manages campaign data for one or more campaigns and geospatial data for areas in which the campaigns are directed. The system performs spatial queries, data queries, and/or geocode-based queries, generates maps geographically identifying where campaign events are occurring in the geographic area, and generates feature data for display. Campaign symbology, such as shading, color coding, patterns, icons, or other symbols identify one or more campaign events in the geographic area.

Claims

1. A system for managing campaign data for at least one campaign, the system comprising:

at least one processor; and

memory coupled to the at least one processor, wherein the memory stores operational code, and wherein the operational code operates on the at least one processor to;

define spatial layers for campaign types, audience types, and content types, wherein each of the spatial layers includes one or more spatial features, and wherein each of the one or more spatial features includes one or more spatial attributes;

select a spatial layer from the defined spatial layers;

select a campaign dataset having one or more common data attributes with the selected spatial layer, wherein the campaign dataset includes one or more campaign features, and wherein each of the one or more campaign features includes one or more campaign attributes, and wherein the campaign dataset describes campaign type data, message content data, message type data, and audience data;

select a common data attribute from the one or more spatial attributes of the spatial layer and from the one or more campaign attributes of the campaign dataset;

link the spatial layer to the campaign dataset using the common data attribute in response to receiving search criteria for a query, querying the spatial layer to get feature data from the one or more spatial features that matches the search criteria; and

for the feature data, executing one or more queries against the campaign dataset to obtain the campaign data; and

display the campaign data in a user interface that includes the following components presented on a video screen at the same time;

(1) a map frame that includes a map image with the campaign data and geospatial data comprising;

a campaign area portion to which a campaign message is directed to a target audience displaying the campaign events corresponding to different campaign types directed to the target audience, wherein each of the different campaign types comprises a different mechanism with which the campaign message is communicated to the target audience; and

campaign symbology in the campaign area portion identifying the plurality of the campaign events corresponding to the different campaign types directed to the target audience, wherein a different campaign symbology is used for each of the different campaign types;

(2) a results frame to display rows of the feature data in response to some of the campaign data being selected from the map image, wherein each of the rows of feature data includes an export checkbox that, when selected, exports a row of feature data to a file, the results frame further including a listing of each campaign event displayed in the map image, for each campaign event, the listing including a name of the campaign event, a particular campaign type for the campaign event, and a date start and end for the campaign event;

(3) a thumbnail overview map that displays a smaller version of the map image zoomed out to visually identify an approximate location of the map image relative to other spatial features; and

(4) a tools frame including a selector to enable selection of one of a research tool and a navigation tool to perform additional queries.

2. The system of claim 1 wherein the map image further comprises map data.

3. The system of claim 1, wherein:

the results frame further comprises a plurality of campaign events for the different campaign types.

4. The system of claim 1 wherein the campaign symbology identifies the campaign message for the campaign type directed to the target audience.

5. The system of claim 1 wherein audience data identifies a plurality of audience members to which a plurality of campaign events are directed, and the campaign symbology in the campaign area portion further identifies the plurality of campaign events corresponding to the different campaign types directed to the target audience and the plurality of audience members in the campaign area portion.

6. The system of claim 1 wherein:

the selected campaign data further comprises the different campaign types for the at least one campaign, and wherein the different campaign types include radio advertising, television advertising, and print advertising; and

the campaign symbology identifies the different campaign types using at least one of different shading, color coding, patterns, icons, and symbols.

7. The system of claim 6 wherein audience data identifies a plurality of target audience members to which the plurality of campaign events are directed and the map image further identifies audience members in the campaign area portion.

8. The system of claim 1 wherein the campaign symbology in the campaign area portion identifies an audience member in the campaign area portion.

9. The system of claim 1 wherein selection of the research tool displays a plurality of selection options with each selection option being associated with a category of data related to one or more campaigns and selection of one of the selection options results in displaying the associated category of data in the map frame.

10. The system of claim 9 wherein the categories of data associated with the selection options include campaigns by zip code, campaigns by audience type, campaigns by content type, and campaigns by name.

11. The system of claim 1 wherein selection of the navigation tool displays a plurality of selection options with each selection option being associated with a geospatial category and selection of one of the selection options results in displaying the associated geospatial category in the map frame.

12. The system of claim 11 wherein the geospatial categories include a state, a county, a zip code, a city, and an address.

13. The system of claim 12 wherein one or more population values is displayed in the results frame when one of the geospatial categories of a state, a county, a zip code, or a city is selected.

14. The system of claim 12 wherein a location of a post office is displayed in the results frame when the geospatial category of a zip code is selected.

15. The system of claim 1 wherein the user interface further includes a map legend displaying campaign symbology including a plurality of symbols, each symbol representing a campaign type such that an area of a location of each campaign event is shown in the map image with one of the symbols according to the campaign type of the campaign event.

16. The system of claim 15 wherein the symbols include a symbol to represent each of TV, billboards, newspaper, direct mail, radio, training, tradeshow, and fair.

17. The system of claim 1 wherein the user interface further includes a tool input frame enabling the user to enter the search criteria for the query to identify geospatial data and/or campaign data.

18. The system of claim 17 wherein the tool input frame further includes a plurality of search query boxes in which the user enters queries to search for geospatial data and/or campaign data, wherein a number and a type of search boxes presented varies according to the selection of the research tool or the navigation tool.