System to track engagement of media items

• US 10,785,597 B2
• Filed: 04/29/2020
• Issued: 09/22/2020
• Est. Priority Date: 06/28/2016
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snap, Inc.
• Inventors: Davis, Brent, Sellis, Peter, Azmoodeh, Farnaz, Ahmed, Samir, Cohen, Douglas
• Primary Examiner(s): Khan, Suhail
• Application Number:
  US16/862,067
• Publication Number:
  US 20200260216A1
• Time in Patent Office: 146 Days
• Field of Search: None
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/2477 Temporal data queries
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

Claims

1. A system comprising:

a memory; and

at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;

accessing a user profile that includes a tag indicating an exposure to media content associated with a location of interest;

generating a visitation score associated with the location of interest based on the tag that indicates the exposure of the user profile to the media content associated with the location of interest;

accessing a baseline value associated with the location of interest, the baseline value indicating a number of client devices located at the location of interest over a predefined period of time; and

generating a score to be associated to the media content based on a comparison of the visitation score and the baseline value.

2. The system of claim 1, wherein the accessing the user profile includes:

receiving a request from a client device associated with the user profile, wherein the request includes location data that corresponds with the location of interest.

3. The system of claim 1, wherein the accessing the user profile includes:

detecting a client device associated with the user profile within a geo-fence that encompasses the location of interest.

4. The system of claim 1, wherein the operations further comprise:

generating a visualization of the score to be associated with the media content; and

causing display of the visualization of the score to be associated with the media content.

5. The system of claim 4, wherein the visualization comprises a graph that indicates a rate of change based on a difference between the baseline value and the visitation score.

6. The system of claim 1, wherein the operations further comprise generating the baseline value, and the generating the baseline value includes:

detecting a plurality of client devices within a geo-fence that encompasses the location of interest over the predefined period of time.

7. The system of claim 1, wherein the operations further comprise:

associating media content with a set of geolocation coordinates that correspond with the location of interest.

8. A method comprising:

accessing a user profile that includes a tag indicating an exposure to media content associated with a location of interest;

generating a visitation score associated with the location of interest based on the tag that indicates the exposure of the user profile to the media content associated with the location of interest;

accessing a baseline value associated with the location of interest, the baseline value indicating a number of client devices located at the location of interest over a predefined period of time; and

generating a score to be associated to the media content based on a comparison of the visitation score and the baseline value.

9. The method of claim 8, wherein the accessing the user profile includes:

receiving a request from a client device associated with the user profile, wherein the request includes location data that corresponds with the location of interest.

10. The method of claim 8, wherein the accessing the user profile includes:

detecting a client device associated with the user profile within a geo-fence that encompasses the location of interest.

11. The method of claim 8, wherein the method further comprises:

generating a visualization of the score to be associated with the media content; and

causing display of the visualization of the score to be associated with the media content.

12. The method of claim 11, wherein the visualization comprises a graph that indicates a rate of change based on a difference between the baseline value and the visitation score.

13. The method of claim 8, wherein the operations further comprise generating the baseline value, and the generating the baseline value includes:

detecting a plurality of client devices within a geo-fence that encompasses the location of interest over the predefined period of time.

14. The method of claim 8, wherein the method further comprises:

associating media content with a set of geolocation coordinates that correspond with the location of interest.

15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

accessing a user profile that includes a tag indicating an exposure to media content associated with a location of interest;

generating a visitation score associated with the location of interest based on the tag that indicates the exposure of the user profile to the media content associated with the location of interest;

accessing a baseline value associated with the location of interest, the baseline value indicating a number of client devices located at the location of interest over a predefined period of time; and

generating a score to be associated to the media content based on a comparison of the visitation score and the baseline value.

16. The non-transitory machine-readable storage medium of claim 15, wherein the accessing the user profile includes:

receiving a request from a client device associated with the user profile, wherein the request includes location data that corresponds with the location of interest.

17. The non-transitory machine-readable storage medium of claim 15, wherein the accessing the user profile includes:

detecting a client device associated with the user profile within a geo-fence that encompasses the location of interest.

18. The non-transitory machine-readable storage medium of claim 15, wherein the operations further comprise:

generating a visualization of the score to be associated with the media content; and

causing display of the visualization of the score to be associated with the media content.

19. The non-transitory machine-readable storage medium of claim 18, wherein the visualization comprises a graph that indicates a rate of change based on a difference between the baseline value and the visitation score.

20. The non-transitory machine-readable storage medium of claim 15, wherein the operations further comprise generating the baseline value, and the generating the baseline value includes:

detecting a plurality of client devices within a geo-fence that encompasses the location of interest over the predefined period of time.