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System for addressing on-demand TV program content on TV services platform of a digital TV services provider

  • US 10,791,351 B2
  • Filed: 07/18/2019
  • Issued: 09/29/2020
  • Est. Priority Date: 07/30/2004
  • Status: Active Grant
First Claim
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1. A subscriber device for providing, via a closed system, video content to be viewed by a subscriber of a video-on-demand system, stored on non-volatile computer readable memory operatively connected to the subscriber device, the subscriber device comprising:

  • a tuner; and

    an interactive video-on-demand application being configured to;

    i. obtain from a digital television service provider system and present to the subscriber, via a display associated with the subscriber device, based on a first request of the subscriber, an electronic program guide as a templatized video-on-demand display, which uses at least one display template to which the subscriber device has access, to enable the subscriber using the subscriber device to navigate in a drill-down manner through a plurality of titles by associated category information in order to locate and select a first title of a plurality of titles whose associated video content is desired for viewing on demand via the subscriber device;

    wherein the video content along with associated content characterizing metadata including the first title and associated category were uploaded to Web-based content management system by the video content provider and provided to the digital television server provider system in a format compatible with the digital television server provide system;

    wherein the templatized video-on-demand display is generated in a plurality of layers, comprising;

    (a) a first layer comprising a background screen to provide at least one of a basic color, logo, or graphical theme to display;

    (b) a second layer comprising a particular display template from a plurality of different display templates layered on the background screen, wherein the particular display template comprises one or more reserved areas that are reserved for displaying content provided by a different layer of the plurality of layers; and

    (c) a third layer comprising reserved area content generated using program guide content information received by the subscriber device in real time from a digital television service provider system comprising at least one of text, image, video content, a navigation link, and a button to be displayed in the one or more reserved areas in the particular display; and

    wherein the navigating in a drill-down manner comprises navigating from a first level of a hierarchical structure to a second level of the hierarchical structure of the interactive electronic program guide to locate and select the first title;

    ii. track selection of at least the first title by the subscriber using the subscriber device to provide navigation data;

    iii. provide, to a profiling system, the navigation data,wherein the profiling system provides subscriber profile data based at least on the navigation data; and

    iv. in response to a second request by the subscriber, generate an updated interactive electronic program guide displayed to the subscriber on the templatized video-on-demand display on the display associated with the subscriber device,wherein the updated interactive electronic program guide is prepared based at least in part on the subscriber profile data, andwherein the generation of the updated interactive electronic program guide comprises obtaining, via an application program interface of a television service provider, titles and the associated category information for the video-on-demand programs to populate the updated interactive electronic program guide.

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