Integrated testing, targeting and measuring of web site components

• US 10,853,837 B2
• Filed: 10/07/2013
• Issued: 12/01/2020
• Est. Priority Date: 10/07/2013
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Inc.
• Inventors: Klimetschek, Alexander, Munteanu, Alexandru Robert, Trieloff, Lars
• Primary Examiner(s): Choi, Peter H
• Assistant Examiner(s): Jessen, Derek
• Application Number:
  US14/047,503
• Publication Number:
  US 20150100406A1
• Time in Patent Office: 2,612 Days
• Field of Search: 705 1441- 1473
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Systems and methods for editing, testing, and measuring electronic content components are provided. An exemplary method receives an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to data elements to be tracked by an analytics service. The component comprises a template for the instances for use in electronic content. The method displays a user interface (UI) including the instances. The UI is configured to receive modifications to the instances, rules, and component. The method provides campaign data including the instances and targeting rules, and the electronic content including the component. The content is configured to send analytics data for exposed events or properties of the component to the analytics service during use of the content. Another embodiment uploads at least a portion of the content to a test environment, and pushes modifications to campaign data to the test environment.

Claims

1. A computer-implemented method for modifying, targeting, and testing website components, the method comprising:

receiving, at a content editing device, an indication of an on-line promotional campaign including a website component and multiple instances of the website component, wherein;

the website component comprises events and properties mapped to corresponding data elements to be tracked by an analytics service device and further comprises a template for the multiple instances, and each instance of the multiple instances is associated with targeting rules and digital assets;

displaying, in a user interface (UI) of the content editing device, visual indications of the multiple instances of the website component, wherein;

 

the UI is configured to receive input specifying modifications to one or more of the website component, the associated digital assets, or the associated targeting rules, and

 

the UI is further configured to display analytic information associated with one or more of the multiple instances;

receiving, via the UI, the input specifying modifications to one or more of the website component, the associated targeting rules, or the associated digital assets;

synchronizing, by a content synchronization service on the content editing device, the modifications to multiple remote computing devices responsive to receiving the input, wherein the synchronization includes;

providing, by the content editing device and to a first computing device hosting a live platform, website content comprising the on-line promotional campaign and the website component, wherein the website content is configured to send analytics data measuring visitor interactions with the mapped events and properties of the website component to the analytics service device during use of the website content, and

providing the website content to a second computing device hosting a test-and-target service, the test-and-target service being configured to display the website content and simulate the on-line promotional campaign and visitor interactions with the website component; and

displaying, in the UI, at least a portion of the analytics data, the analytics data indicating a performance of the website content provided to the first computing device.

2. The method of claim 1, wherein:

the associated targeting rules include logic for determining which ones of the multiple instances are to be displayed to a given segment or audience of users of the website content;

the UI includes a content targeting interface, wherein the content targeting interface is configured to receive input specifying a target of a selected one of the multiple instances, wherein specifying the target includes wrapping the website component in an additional component targeting a particular segment or audience; and

the visual indication of the targeted one of the multiple instances includes an indication of a segment or audience for the targeted instance, the method further comprising;

in response to determining one or more attributes of a user of the website content, categorizing the user as part of the particular segment or audience; and

selecting, based on the associated targeting rules, the targeted one of the multiple instances to be displayed to the user.

3. The method of claim 1, wherein the providing the website content to the second computing device comprises uploading at least a portion of the website content from the content editing device to the second computing device, the method further comprising:

in response to receiving, via the UI, input indicating modifications to one or more of the website component, the associated targeting rules, or the website component, pushing the modifications to the second computing device.

4. The method of claim 1, further comprising, in response to receiving input, via the UI, indicating activation of the on-line promotional campaign:

saving the on-line promotional campaign as a published campaign; and

pushing the published campaign to;

the live platform configured to provide the website content to users; and

the second computing device hosting the test-and-target service, wherein the test-and-target service is further configured to simulate use of the website content by users having selected user profiles.

5. The method of claim 1, further comprising, in response to receiving, via the UI, a request to display the analytics data, displaying, in the UI, at least the portion of the analytics data.

6. The method of claim 1, wherein the receiving, via the UI, input specifying modifications comprises:

receiving, via the UI, a selection of the on-line promotional campaign; and

receiving, via the UI, input indicating one or more modifications to a selected instance of the website component, and

wherein the providing the website content to the second computing device comprises uploading references to the multiple instances of the website component to the second computing device hosting the test-and-target service.

7. The method of claim 1, wherein the providing the website content to the second computing device comprises uploading references to the website content to a test environment, the references including one or more pointers, Uniform Resource Locators (URLs), and executable code for retrieving and displaying the website content at the second computing device hosting the test-and-target service.

8. The method of claim 1 wherein the on-line promotional campaign is a promotion or marketing campaign corresponding to one or more of a time-frame, a duration, a date range, and a geographic region.

9. The method of claim 1, wherein:

the website content comprises at least one web page comprising at least one targetable website component;

the associated targeting rules include logic for targeting the targetable website component to a segment of visitors to the at least one web page; and

the segment is associated with attributes of visitors to the at least one web page, the attributes including one or more of;

an age range;

a gender;

a nationality;

a citizenship;

an access time;

a duration of access;

an access platform;

an Internet Protocol (IP) address;

a residence location;

a business address;

a shipping address;

an occupation;

a title;

an employer;

a referring page;

a language preference;

a purchase history;

an email domain; and

an ethnicity.

10. The method of claim 1, further comprising, prior to the providing the website content to the second computing device, displaying the website content in the UI, the UI being further configured to accept input indicating, for a selected instance of the website component, one or more of:

targeting the selected instance to an audience of users of the website content;

a modification to an image associated with the selected instance;

deletion of the selected instance;

annotation of the selected instance; and

disabling targeting of the selected instance.

11. The method of claim 1, further comprising displaying, in the UI, indications of which of the events or properties of the website component are exposed for analytics.

12. The method of claim 1, wherein the website content comprises:

one or more web pages or one or more rich Internet applications; and

website components of the one or more web pages or one or more rich Internet applications.

13. The method of claim 1, wherein the website component comprises one or more of:

code identifying the events and properties;

metadata identifying the events and properties; and

at least one declarative statement identifying the events and properties.

14. The method of claim 1, wherein the UI is further configured to accept input indicating creation of a new instance of the website component, the new instance included in the on-line promotional campaign, wherein the new instance is targeted to an audience or segment differing from audiences or segments targeted for other instances of the website component.

15. The method of claim 14, wherein the events or properties of the website component automatically apply to the new instance.

16. A system comprising:

a processor;

a display device; and

a memory having instructions stored thereon, that, if executed by the processor, cause the processor to perform operations comprising;

 

receiving an indication of an on-line promotional campaign including a website component and multiple instances of the website component, wherein the website component comprises events and properties mapped to corresponding data elements to be tracked by an analytics service device, and further comprises a template for the multiple instances of the website component for use in a website, and wherein each instance of the multiple instances is associated with targeting rules and digital assets;

 

rendering, on the display device, a user interface (UI) including visual indications of the multiple instances of the website component, wherein;

the UI is configured to receive input specifying modifications to one or more of the website component, the multiple instances of the website component, or the targeting rules or digital assets associated with the multiple instances of the website component,

the UI is further configured to display analytic information associated with one or more of the multiple instances;

receiving, via the UI, the input specifying modifications to one or more of the associated targeting rules, the associated digital assets, or the website component,

synchronizing, by a content synchronization service, the modifications to multiple remote computing devices, wherein the synchronization includes;

providing, to a first computing device hosting a live platform, website content comprising the on-line promotional campaign and website component, wherein the website content is configured to send analytics data measuring visitor interactions with the mapped events and properties of the website component to the analytics service device during use of the website content, and

providing the website content to a second computing device hosting a test-and-target service, the test-and-target service being configured to display the website content and simulate the on-line promotional campaign and visitor interactions with the website component; and

displaying, in the UI, at least a portion of the analytics data, the analytics data indicating a performance of the website content provided to the first computing device.

17. The system of claim 16, wherein:

the test-and-target service is further configured to simulate displaying of the website content based at least in part on the targeting rules and a selected user profile;

the live platform is configured to the website content and to provide, based at least in part on the targeting rules, a portion of the website content to a given segment of users;

the UI is further configured to receive input indicating activation of the on-line promotional campaign; and

synchronizing the modifications to multiple remote computing devices further comprises;

providing the website content to the first computing device responsive to receiving the input indicating activation of the on-line promotional campaign, and providing the website content to the second computing device responsive to receiving the input specifying the modifications.

18. The system of claim 17, the operations further comprising:

in response to receiving input indicating activation of the website content;

storing the website content in the memory as published content;

replicating, by the content synchronization service and responsive to receiving the input indicating activation, the published content to the live platform; and

uploading, by the content synchronization service, at least a portion of the website content to the second computing device hosting the test-and-target service.

19. A non-transitory computer readable storage medium having executable instructions stored thereon, that, when executed by a computing device, cause the computing device to perform operations, the instructions comprising:

instructions for receiving an indication of an on-line promotional campaign including a website component and multiple instances of the website component, wherein;

the website component comprises events and properties mapped to corresponding data elements to be tracked by an analytics service device, and further comprises a template for the multiple instances, and

each instance of the multiple instances is associated with a set of targeting rules and a set of digital assets;

instructions for displaying, in a user interface (UI), visual indications of the multiple instances of the website component, wherein;

the UI is configured to receive input specifying modifications to one or more of the website component, the associated digital assets or the associated targeting rules, and

the UI is further configured to display analytic information associated with one or more of the multiple instances; and

instructions for receiving, via the UI, the input specifying modifications to one or more of the associated targeting rules, the associated digital assets, or the website component;

instructions for synchronizing, by a content synchronization service, the modifications to multiple remote computing devices responsive to receiving the input, wherein the synchronization includes;

providing, to a first computing device hosting a live platform, website content comprising the on-line promotional campaign and the website component, wherein the website content is configured to send analytics data measuring visitor interactions with the mapped events and properties of the website component to the analytics service device during use of the website content, and

instructions for providing the website content to a second computing device hosting a test-and-target service, the test-and-target service being configured to display the website content and simulate the on-line promotional campaign and visitor interactions with the website component; and

displaying, in the UI, at least a portion of the analytics data, the analytics data indicating a performance of the website content provided to the first computing device.

20. The non-transitory computer readable storage medium of claim 19,

wherein the UI is further configured to display the website component and the events and properties,

wherein the input specifying modifications selects how a particular one of the events and properties should be tracked, and

the instructions further comprising, responsive to the selection of how the particular one of the events and properties should be tracked, associating the particular one of the events and properties with a data item from the analytics service device.

21. The non-transitory computer readable storage medium of claim 19, wherein:

the website content further comprises an analytics component having a mapping configuration associated with the events and properties of the website component,

each instance of the multiple instances provides respective analytics data to the analytics component, and

the analytics component consolidates the respective analytics data and provides the consolidated analytics data to the analytics service device.