Digital media reproduction and licensing

  • US 10,860,691 B2
  • Filed: 12/31/2019
  • Issued: 12/08/2020
  • Est. Priority Date: 11/04/2011
  • Status: Active Grant
First Claim
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1. A computer implemented method for configuring a multimedia hardware device to stream a media content item, comprising:

  • receiving a first request from a first user to evaluate streaming the media content item and a second request from a second user to evaluate streaming the media content item;

    identifying the media content item by determining a media fingerprint that identifies a unique characteristic inherently present in the media content item captured during recorded creation of the media content item, and excluding information introduced to the media content item extraneous to the recorded creation;

    extracting first user data specific to the first user when the first user accepts to stream the media content item;

    extracting second user data specific to the second user when the second user declines to stream the media content item;

    aggregating the extracted first user data into a first statistics record and the extracted second user data into a second statistics record, wherein the first statistics record summarizes the first user data and the second statistics record summarizes the second user data;

    storing in a database the first statistics record and the second statistics record so that the summarized first user data and second user data is accessible to a third party online retailer;

    retrieving the first statistics record and the second statistics record with the identity of the media content item determined by the media fingerprint;

    analyzing the retrieved first statistics record and the retrieved second statistics record to determine a target demographic of the media content item based on a first demographic corresponding to the first user data that accepted to stream the media content item and a second demographic corresponding to the second user data that declined to stream the media content item; and

    providing the third party online retailer the target demographic to market the media content item to a plurality of other users corresponding to the target demographic of the media content item.

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