Automatic login link for targeted users without previous account creation
First Claim
1. A method comprising:
- provisioning an internet server and a data store accessible to the server, wherein the server is programmed to—
access a list of users stored in the data store, wherein the list of users includes at least a corresponding email address or other unique identifier for each of the users;
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for at least one user on the list of users—
without receiving a request from the user, generate a custom link (or URL) that links to a corresponding target web page or content item accessible on the server;
without receiving a request from the user, transmit the custom link to the user in the body of, or in an attachment to, an email addressed to the user'"'"'s email address,wherein the email is initiated by the server;
detect a remote browser access to the target web page or content item corresponding to the custom link;
based on the detected access, identify the user;
auto-login in the identified user to the server to enable the user to access server resources without requiring the user to input any name, account identifier, password or take any other authentication or login action; and
after auto-login, monitor and log the user'"'"'s interactions on the server.
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Accused Products
Abstract
An auto-login system and process enable maintaining user accounts on a server without a user having to register or create a user name, password, or other authentication method. An account may be created without user knowledge. The server may transmit a content item to a target user, along with a link. A server identifies the target user from use of the auto-login link and collects interaction or “engagement” data while the user is logged in, to assess user interest in products, for example, a mutual fund investment product, which may be characterized by tags and/or categories. The system may quantify a product salience metric for a given product relative to a target user'"'"'s interest profile to focus marketing efforts and support engagement with interested target users, especially securities funds and financial advisors.
40 Citations
20 Claims
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1. A method comprising:
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provisioning an internet server and a data store accessible to the server, wherein the server is programmed to— access a list of users stored in the data store, wherein the list of users includes at least a corresponding email address or other unique identifier for each of the users; “
for at least one user on the list of users—without receiving a request from the user, generate a custom link (or URL) that links to a corresponding target web page or content item accessible on the server; without receiving a request from the user, transmit the custom link to the user in the body of, or in an attachment to, an email addressed to the user'"'"'s email address, wherein the email is initiated by the server; detect a remote browser access to the target web page or content item corresponding to the custom link; based on the detected access, identify the user; auto-login in the identified user to the server to enable the user to access server resources without requiring the user to input any name, account identifier, password or take any other authentication or login action; and after auto-login, monitor and log the user'"'"'s interactions on the server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a server provisioned for network communications; a data store accessible to the server; a list of target users stored in the data store, the list including an email address for each of the target users; and software stored in non-volatile memory and executable on the server to— generate a custom link or URL that links to a target web page or content item accessible on the server; select one of the target users on the list; automatically generate an email; insert the custom link into the email or into an item attached to the email; transmit the email to the selected target user over a network; detect a remote browser access to the target web page or content item corresponding to the custom link; based on the detected access, identify the selected target user; auto-login the identified user to the server to enable the user to access server resources without requiring the user to input any name, account identifier, password or take any other authentication or login action; after auto-login, monitor and log the identified user'"'"'s interactions on the server to form behavior data; and store the behavior data in the data store in association with the identified user. - View Dependent Claims (18, 19, 20)
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Specification