Manufacture and apparatus for facilitating a sales transaction via an interactive display platform

• US 10,867,342 B2
• Filed: 01/10/2019
• Issued: 12/15/2020
• Est. Priority Date: 04/16/2015
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Lubeck, Lauren, Sudarsan, Vivek, Fisher, Ron
• Primary Examiner(s): Smith, Jeffrey A.
• Assistant Examiner(s): Smith, Lindsey B
• Application Number:
  US16/244,858
• Publication Number:
  US 20190147525A1
• Time in Patent Office: 705 Days
• Field of Search: 705 261- 272
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

Methods and apparatus are disclosed for facilitating, via an interactive display platform, a sales transaction conducted in real time between a consultant associated with a consultant device and a customer associated with a customer device. Independent user interaction control capabilities are assigned to the consultant device and the customer device for controlling the sharing of information, the identification of selections pertaining to the shared information and the population of a virtual shopping cart based on the selections, and/or for interacting with the shared information, selections and populated virtual shopping cart. The disclosed methods, systems, and apparatus can facilitate a sales transaction involving any type of product and/or service, including the sale of a report containing product data.

Claims

1. An apparatus to control computer interactions between a first device and a second device involved in a real time sales transaction conducted via an interactive display platform hosted by a server in communication between the first and second devices, the apparatus comprising:

means for communicating to;

establish a peer-to-peer communication path between the first and second devices via a session initiation communication transmitted from the server to at least one of the first device or the second device in response to a session initiation request received at the server from the second device, the peer-to-peer communication path to provide a direct peer-to-peer connection between the first and second devices;

assign a first user interaction control capability to the first device via a first user control communication transmitted from the server to the first device;

assign a second user interaction control capability to the second device via a second user control communication transmitted from the server to the second device, the first user interaction control capability being independent of the second user interaction control capability;

communicate shared information to present contemporaneously on the first and second devices, the communicating to be performed using processing resources of the server to facilitate participation of the first and second devices in the interactive display platform without imposing a processing resources burden corresponding to an offloaded processing resources demand on the first and second devices to manage sharing of the shared information between the first and second devices, the shared information including data representing a plurality of products available for purchase, the communicating of the shared information to include;

in response to an information request received at the server from the first device, communicating, via an information communication transmitted from the server to the first device, information including the shared information to present on the first device, the information request being based on an interest indication communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via the direct peer-to-peer connection; and

in response to a shared information request received at the server from the second device, communicating, via a shared information communication transmitted from the server to the second device, the shared information to present on the second device, the shared information request being based on a shared information alert communication generated at the first device using the first user interaction control capability and transmitted from the first device to the second device via the direct peer-to-peer connection; and

access a selection applied to the shared information presented contemporaneously on the first and second devices, the selection based on the first device using the first user interaction control capability, the selection also based on a selection indication communication transmitted from the second device to the first device via the direct peer-to-peer connection to select at least one of the products available for purchase.

2. The apparatus of claim 1, wherein the shared information alert communication is based on an information sharing request transmitted from the first device to the server.

3. The apparatus of claim 1, wherein the selection indication communication is based on the second device using the second user interaction control capability.

4. The apparatus of claim 1, wherein the selection indication communication is communicated via at least one of a text chat communication, a video chat communication, or a voice over internet protocol communication transmitted from the second device to the first device via the direct peer-to-peer connection.

5. The apparatus of claim 1, wherein ones of the products available for purchase constitute data that is available for purchase.

6. The apparatus of claim 1, wherein the selection is based on a filter applied to the data representing the plurality of products available for purchase.

7. The apparatus of claim 1, wherein the selection is at least one of a category selection, a location selection, a fact selection, a channel selection, or a date range selection.

8. The apparatus of claim 1, wherein the means for communicating is further to communicate a populated virtual shopping cart to present contemporaneously on the first and second devices in response to a population indication communication received at the server from the first device using the first user interaction control capability.

9. The apparatus of claim 8, wherein the populated virtual shopping cart includes a representation of the shared information and the selection.

10. The apparatus of claim 8, wherein the population indication communication is based on a purchase indication communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via the direct peer-to-peer connection.

11. An apparatus to control computer interactions between a first device and a second device involved in a real time sales transaction conducted via an interactive display platform hosted by a server in communication between the first and second devices, the apparatus comprising:

a user interaction control capability manager to assign a first user interaction control capability to the first device via a first user control communication transmitted from the server to the first device, and to assign a second user interaction control capability to the second device via a second user control communication transmitted from the server to the second device, the first user interaction control capability being independent of the second user interaction control capability;

a shared information manger to communicate shared information to present contemporaneously on the first and second devices, the communicating to be performed using processing resources of the server to facilitate participation of the first and second devices in the interactive display platform without imposing a processing resources burden corresponding to an offloaded processing resources demand on the first and second devices to manage sharing of the shared information between the first and second devices, the shared information including data representing a plurality of products available for purchase, the communicating of the shared information to include;

in response to an information request received at the server from the first device, communicating, via an information communication transmitted from the server to the first device, information including the shared information to present on the first device, the information request being based on an interest indication communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via a direct peer-to-peer connection between the first and second devices, the direct peer-to-peer connection established by the server via a session initiation communication transmitted from the server to at least one of the first device or the second device in response to a session initiation request received at the server from the second device; and

in response to a shared information request received at the server from the second device, communicating, via a shared information communication transmitted from the server to the second device, the shared information to present on the second device, the shared information request being based on a shared information alert communication generated at the first device using the first user interaction control capability and transmitted from the first device to the second device via the direct peer-to-peer connection; and

an applied selection manager to access a selection applied to the shared information presented contemporaneously on the first and second devices, the selection based on the first device using the first user interaction control capability, the selection also based on a selection indication communication transmitted from the second device to the first device via the direct peer-to-peer connection to select at least one of the products available for purchase.

12. The apparatus of claim 11, wherein the shared information alert communication is based on an information sharing request transmitted from the first device to the server.

13. The apparatus of claim 11, wherein the selection indication communication is based on the second device using the second user interaction control capability.

14. The apparatus of claim 11, wherein the selection indication communication is communicated via at least one of a text chat communication, a video chat communication, or a voice over internet protocol communication transmitted from the second device to the first device via the direct peer-to-peer connection.

15. The apparatus of claim 11, wherein ones of the products available for purchase constitute data that is available for purchase.

16. The apparatus of claim 11, wherein the selection is based on a filter applied to the data representing the plurality of products available for purchase.

17. The apparatus of claim 11, wherein the selection is at least one of a category selection, a location selection, a fact selection, a channel selection, or a date range selection.

18. The apparatus of claim 11, further including a virtual shopping cart populator to communicate a populated virtual shopping cart to present contemporaneously on the first and second devices in response to a population indication communication received at the server from the first device using the first user interaction control capability.

19. The apparatus of claim 18, wherein the populated virtual shopping cart includes a representation of the shared information and the selection.

20. The apparatus of claim 18, wherein the population indication communication is based on a purchase indication communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via the direct peer-to-peer connection.

21. A non-transitory computer readable medium comprising computer readable instructions that, when executed, cause a processor to at least:

assign a first user interaction control capability to a first device via a first user control communication transmitted from a server to the first device;

assign a second user interaction control capability to a second device via a second user control communication transmitted from the server to the second device, the first user interaction control capability to be independent of the second user interaction control capability;

communicate shared information to present contemporaneously on the first and second devices, the shared information provided by processing resources of the server to facilitate participation of the first and second devices in an interactive display platform hosted by the server during a real time sales transaction without imposing a processing resources burden corresponding to an offloaded processing resources demand on the first and second devices to manage sharing of the shared information between the first and second devices, the shared information including data representing a plurality of products available for purchase, the shared information to be communicated by;

in response to an information request received at the server from the first device, communicating, via an information communication transmitted from the server to the first device, information including the shared information to present on the first device, the information request being based on an interest indication communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via a direct peer-to-peer connection between the first and second devices, the direct peer-to-peer connection established by the server via a session initiation communication transmitted from the server to at least one of the first device or the second device in response to a session initiation request received at the server from the second device; and

in response to a shared information request received at the server from the second device, communicating, via a shared information communication transmitted from the server to the second device, the shared information to present on the second device, the shared information request being based on a shared information alert communication generated at the first device using the first user interaction control capability and transmitted from the first device to the second device via the direct peer-to-peer connection; and

access a selection applied to the shared information presented contemporaneously on the first and second devices, the selection based on the first device using the first user interaction control capability, the selection also based on a selection indication communication transmitted from the second device to the first device via the direct peer-to-peer connection to select at least one of the products available for purchase.

22. The non-transitory computer readable medium of claim 21, wherein the shared information alert communication is based on an information sharing request transmitted from the first device to the server.

23. The non-transitory computer readable medium of claim 21, wherein the selection indication communication is based on the second device using the second user interaction control capability.

24. The non-transitory computer readable medium of claim 21, wherein the selection indication communication is communicated via at least one of a text chat communication, a video chat communication, or a voice over internet protocol communication transmitted from the second device to the first device via the direct peer-to-peer connection.

25. The non-transitory computer readable medium of claim 21, wherein the selection is based on a filter applied to the data representing the plurality of products available for purchase.