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Digital media reproduction and licensing

DC
  • US 10,885,154 B2
  • Filed: 12/31/2019
  • Issued: 01/05/2021
  • Est. Priority Date: 11/04/2011
  • Status: Active Grant
First Claim
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1. A multimedia hardware device comprising:

  • a processor; and

    a memory coupled with the processor, the memory including instructions that, when executed by the processor cause the processor to;

    generate a first request from a user to evaluate streaming a first media content item to the device;

    identify the first media content item by determining a first media fingerprint that identifies a first unique characteristic inherently present in the first media content item captured during the recorded creation of the first media content item, and excluding information introduced to the first media content item extraneous to the recorded creation;

    extract first user data specific to the user when the user accepts to stream the first media content item;

    generate a second request from the user to evaluate streaming a second media content item to the device;

    identify the second media content item by determining a second media fingerprint that identifies a second unique characteristic inherently present in the second media content item captured during the recorded creation of the second media content item, and excluding information introduced to the second media content item extraneous to the recorded creation;

    extract second user data specific to the user when the user declines to stream the second media content item;

    aggregate the extracted first user data into a first statistics record and the extracted second user data into a second statistics record, wherein the first statistics record summarizes the first user data and the second statistics record summarizes the second user data; and

    transmit to a database the first and second statistics record with the identities of the first and second media content items determined by the first and second media fingerprints so that the summarized first and second user data is accessible to a third party online retailer forretrieving the first and second statistics record with the identities of the first and second media content items determined by the first and second media fingerprints,analyzing the retrieved first and second statistics record to determine a target demographic of the first and second media content items based on a demographic corresponding to the first and second user data, andproviding the third party online retainer the target demographic to market the media content item to a plurality of other users corresponding to the target demographic of the media content item.

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