Determining streaming content user consumption
First Claim
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1. A method comprising:
- detecting, by a computer, a user action on a user device, wherein the detected user action is independent of one or more media objects transmitted via a computer network to the user device;
retrieving, by a computer, from a media object server, one or more media object descriptors for the one or more media objects;
determining, by a computer, a correlation of the detected user action to the one or more retrieved media descriptors;
responsive to the correlation of the detected user action to the one or more retrieved media descriptors meeting a first threshold, determining, by a computer, a degree of confidence that the user is paying attention to at least one of the one or more media objects, wherein the degree of confidence that the user is paying attention is determined by performing analytic analysis on one or more available metrics, and further wherein the one or more available metrics include at least one of an amount of time elapsed between the reception of the media object on the media device and the user action, and a number of times the user action has been performed; and
responsive to the degree of confidence that the user is paying attention to at least one of the one or more media objects meeting a second threshold, recording, by a computer, the user action, the one or more correlated media object descriptors, and the degree of confidence into one or more digital results in computer memory.
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Abstract
Confidence of attentiveness of a consumer of a media object on a media playback device is estimated by detecting a user action performed on a mobile computing device while or soon after the media objects are presented; responsive to the user action detection, retrieving descriptors for the media object; correlating the detected user action and the descriptors; if sufficiently correlated, determining a degree of confidence that the user is attentive to the media object; and recording the one user action, the media object descriptors, and the degree of confidence into digital results into computer memory.
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Citations
20 Claims
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1. A method comprising:
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detecting, by a computer, a user action on a user device, wherein the detected user action is independent of one or more media objects transmitted via a computer network to the user device; retrieving, by a computer, from a media object server, one or more media object descriptors for the one or more media objects; determining, by a computer, a correlation of the detected user action to the one or more retrieved media descriptors; responsive to the correlation of the detected user action to the one or more retrieved media descriptors meeting a first threshold, determining, by a computer, a degree of confidence that the user is paying attention to at least one of the one or more media objects, wherein the degree of confidence that the user is paying attention is determined by performing analytic analysis on one or more available metrics, and further wherein the one or more available metrics include at least one of an amount of time elapsed between the reception of the media object on the media device and the user action, and a number of times the user action has been performed; and responsive to the degree of confidence that the user is paying attention to at least one of the one or more media objects meeting a second threshold, recording, by a computer, the user action, the one or more correlated media object descriptors, and the degree of confidence into one or more digital results in computer memory. - View Dependent Claims (2, 3, 4, 5, 6, 19, 20)
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7. A computer program product comprising:
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a tangible, computer-readable memory device which is not a propagating signal per se, accessible by a processor; program instructions embodied by the memory device to cause the processor to, when executed, perform steps comprising; detect a user action on a user device, wherein the detected user action is independent of one or more media objects transmitted via a computer network to the user device; retrieve from a media object server, one or more media object descriptors for the one or more media objects; determine a correlation of the detected user action to the one or more retrieved media descriptors; responsive to the correlation of the detected user action to the one or more retrieved media descriptors meeting a first threshold, determine a degree of confidence that the user is paying attention to at least one of the one or more media objects, wherein the degree of confidence that the user is paying attention is determined by performing analytic analysis on one or more available metrics, and further wherein the one or more available metrics include at least one of an amount of time elapsed between the reception of the media object on the media device and the user action, a strength of the correlation of the detected user action to the one or more retrieved media descriptors, a number of times the user action has been performed, and a number of known associates of the user that are concurrently performing relevant actions to the media object; and responsive to the degree of confidence that the user is paying attention to at least one of the one or more media objects meeting a second threshold, record the user action, the one or more correlated media object descriptors, and the degree of confidence into one or more digital results in computer memory. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A system comprising:
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a computer processor for executing program instructions; a tangible, computer-readable memory device which is not a propagating signal per se, accessible by the processor; program instructions embodied by the memory device to cause the processor to, when executed, perform steps comprising; detect a user action on a user device, wherein the detected user action is independent of one or more media objects transmitted via a computer network to the user device; retrieve from a media object server, one or more media object descriptors for the one or more media objects; determine a correlation of the detected user action to the one or more retrieved media descriptors; responsive to the correlation of the detected user action to the one or more retrieved media descriptors meeting a first threshold, determine a degree of confidence that the user is paying attention to at least one of the one or more media objects, wherein the degree of confidence that the user is paying attention is determined by performing analytic analysis on one or more available metrics, and further wherein the one or more available metrics include at least one of an amount of time elapsed between the reception of the media object on the media device and the user action, a strength of the correlation of the detected user action to the one or more retrieved media descriptors, a number of times the user action has been performed, and a number of known associates of the user that are concurrently performing relevant actions to the media object; and responsive to the degree of confidence that the user is paying attention to at least one of the one or more media objects meeting a second threshold, record the user action, the one or more correlated media object descriptors, and the degree of confidence into one or more digital results in computer memory. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification