Systems and methods for presenting and delivering content

• US 11,282,109 B2
• Filed: 02/09/2016
• Issued: 03/22/2022
• Est. Priority Date: 02/21/2013
• Status: Active Grant

• Current Assignee: Moasis Global Corporation
• Original Assignee: Moasis Global Corporation
• Inventors: Golden, Steve, Golden, Ryan, Mascari, Jason
• Primary Examiner(s): Cao, Vincent M
• Application Number:
  US15/019,423
• Publication Number:
  US 20160225026A1
• Time in Patent Office: 2,233 Days
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.

Claims

1. A method of delivering targeted or geographically relevant content comprising:

dividing, by a computing device, a geographical area into a virtual grid comprising a plurality of cells, individual cells of the plurality of cells adjustable in size;

assigning, by the computing device, geographically relevant information to the plurality of cells based at least in part on a geographical relevancy of the geographically relevant information to individual ones of the plurality of cells;

receiving, at the computing device and via a transceiver, a set of location rules from a content provider, the set of location rules including;

geography rule that enables searching the virtual grid for cells based on one or more geographic parameters,

businesses rule that enables searching the virtual grid for cells based on one or more business names and/or one or more business types,

audiences rule that enables searching the virtual grid for cells based on an excluded audience or demographic parameters,

census rule that enables searching the virtual grid for cells based on data available from a provider of census data, and

impressions rule that enables searching the virtual grid for cells based on the average or actual number of impressions in a cell within a period of time;

responsive to receiving the set of location rules, comparing, by the computing device, the set of location rules to the geographically relevant information assigned to the individual ones of the plurality of cells;

outputting, by the computing device, a set of cells that matches one or more of the set of location rules, wherein outputting the set of cells includes presenting on a display the set of cells as an overlay to a map associated with the geographically relevant information, the overlay including different colors to indicate a degree to which different cells of the set of cells match the one or more of the set of location rules;

receiving, by the computing device and from the content provider, a bid of the content provider for content placement in the set of cells, the bid including a selection of at least one cell of the set of cells;

accepting, by the computing device, the bid for the content placement in the at least one cell of the set of cells;

receiving, by the computing device and from the content provider, content for placement in the at least one cell of the set of cells;

continuously tracking and receiving, by the computing device and via the transceiver and a cellular tower, position data associated with an information playback device;

determining, based at least in part on the position data, that the information playback device is within the at least one cell of the set of cells; and

responsive to accepting the bid and determining the information playback device is within the at least one cell of the set of cells, transmitting, by the computing device, at least a portion of the content over a network to the information playback device located in the at least one cell of the set of cells.

2. The method of claim 1, further including:

offering access to geographically relevant information from a third party provider upon satisfying a condition;

responsive to satisfying the condition, allowing access to the geographically relevant information from the third party provider; and

assigning the geographically relevant information from the third party provider to respective cells of the virtual grid.

3. The method of claim 2, wherein the condition is payment of a fee.

4. The method of claim 2, further including:

presenting location rules associated with the geographically relevant information from the third party provider, whereby further customized searching of the virtual grid is enabled.

5. The method of claim 1,

wherein transmitting at least the portion of the content includes transmitting instructions to cause the at least the portion of the content to be displayed by the information playback device.

6. The method of claim 5, further including:

receiving one or more localizement rules assigned to the winning bid, and wherein the transmitting is performed in accordance with the one or more localizement rules.

7. The method of claim 6, wherein the one or more localizement rules include a weather condition, a social media condition, or a traffic condition relating to the at least one cell of the set of cells.

8. The method of claim 7, wherein a localizement rule of the one or more localizement rules includes a traffic condition and causes content to be active or inactive within the at least one cell based at least in part on amount of traffic on a specific highway.

9. The method of claim 1, wherein outputting the at least one cell that matches one or more of the set of location rules includes outputting a map in which the at least one cell is in a color different than other cells.

10. The method of claim 9, further comprising:

receiving potential content for placement in the at least one cell from the content provider;

generating an animation representative of results of the content being output to a potential playback device located in the at least one cell; and

outputting the animation.

11. The method of claim 10, wherein the animation represents the results over a given time period.

12. The method of claim 1, wherein the set of location rules include a social rule that activates and deactivates content based on appearance of keywords in social feeds within the plurality of cells.

13. The method of claim 1, wherein the set of cells comprises a first set of cells and the method further comprising:

receiving an input representing a time of day;

responsive to the input, comparing the set of location rules to the geographically relevant information assigned to the individual ones of the plurality of cells at the time of day; and

outputting a second set of cells that matches one or more of the set of location rules at the time of day, wherein outputting the second set of cells includes presenting the second set of cells as a second overlay to the map associated with the geographically relevant information, the second overlay including different colors to indicate a degree to which different cells of the second set of cells match the one or more of the set of location rules, at least one cell of the second set of cells having a different color than a corresponding cell of the first set of cells.

14. A system comprising:

a transceiver in communication with a content provider;

a processor;

a memory storing instructions executable by the processor to cause the processor to;

divide a geographical area into a virtual grid comprising a plurality of cells, wherein individual cells of the plurality of cells are adjustable in size;

assign geographically relevant information and current pollen related information to at least a portion of the plurality of cells based at least in part on a geographical relevancy of the geographically relevant information to individual ones of the plurality of cells;

receive a set of location rules from the content provider, the set of location rules including a pollen condition;

responsive to receiving the set of location rules, compare the set of location rules to the geographically relevant information assigned to each of the plurality of cells to identify a set of cells, each cell of the set of cells matching at least a predetermined number of location rules of the set of location rules, the set of cells including at least one cell that matches the pollen condition;

cause the transceiver to output data associated with the set of cells over a network, whereby informed geo-targeting decisions and consumer understandings is facilitated so more relevant content can be selectively delivered to information playback devices within one or more of the cells, wherein outputting the data includes sending the data over the network and presenting the data on a display as an overlay to a map associated with the geographically relevant information, the overlay including different colors to indicate a degree to which different cells of the set of cells match the one or more of the set of location rules;

receiving, via the transceiver and the network, a bid for content placement in the set of cells from the content provider, the bid including a selection of the set of cells;

accepting the bid for the content placement in the at least one cell;

receiving, via the transceiver and the network, content for placement in the set of cells from the content provider;

continuously tracking and receiving, via the transceiver and a cellular tower, position data associated with an information playback device; and

responsive to accepting the bid and determining the information playback device is within the at least one cell of the set of cells, causing the transceiver to transmit at least a portion of the content to the information playback device located in at least one of the set of cells.

15. The system of claim 14, wherein the set of location rules includes at least one of:

a geography rule that enables searching the virtual grid for cells based on one or more geographic parameters;

a businesses rule that enables searching the virtual grid for cells based on one or more business names and/or one or more business types;

an audiences rule that enables searching the virtual grid for cells based on an audience or demographic parameters;

a census rule that enables searching the virtual grid for cells based on data available from the US Census Bureau; and

an impressions rule that enables searching the virtual grid for cells based on the average or actual number of impressions in a cell within a period of time.

16. The system of claim 14, wherein the memory stores additional instructions which when executed by the processor, cause the processor to cause the at least the portion of the content to be displayed on the information playback device.

17. The system of claim 16, wherein the memory stores additional instructions which when executed by the processor, cause the processor to:

receive one or more localizement rules assigned to the winning bid, wherein the transmitting is performed in accordance with the one or more localizement rules.

18. The system of claim 17, wherein the one or more localizement rules include a pollen condition.

19. The system of claim 17, wherein the one or more localizement rules include one of a weather condition, a social media condition or a traffic condition relating to the cell.

20. The system of claim 14, further including:

a location tracking system for determining the geographical location of one or more information playback devices from signals transmitted from the one or more information playback devices.