On-line advertisement

• US 11,429,984 B2
• Filed: 05/04/2010
• Issued: 08/30/2022
• Est. Priority Date: 05/04/2010
• Status: Active Grant

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Garg, Neeraj
• Primary Examiner(s): Mpamugo, Chinyere
• Application Number:
  US12/773,256
• Publication Number:
  US 20110276399A1
• Time in Patent Office: 4,501 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

Displaying, on a mobile communication device, an opportunity to receive selection of a displayed ad. Receiving selection of a displayed ad. Determining at least one re-serve condition for the selected ad. Making the selected ad available for re-serve. Upon occurrence of a determined re-serve condition, displaying the selected ad on the device.

Claims

1. A method for presenting content on a screen within a communication device, the method comprising:

displaying, on the screen, an opportunity to receive selection of a displayed content item, wherein the displayed content item is an advertisement;

receiving, via a user interface, an input from a user selecting the displayed content item;

determining, in response to the input, a re-serve condition based on data within the displayed content item, wherein the re-serve condition is solicited from the user upon selection of the advertisement;

determining, a re-serve event based on the re-serve condition, wherein determining the re-serve event comprises electronically parsing source code of the displayed content item, and identifying the re-serve event based on the re-serve condition selection by the user and wherein the re-serve event is based on data embedded within the advertisement;

displaying, on the screen, the re-serve event;

determining an availability of resources of the communication device;

storing at least a portion of the displayed content item on the communication device when the resources satisfy a threshold; and

storing at least a portion of the selected content item at a remote computing device when the resources fail to satisfy the threshold;

determining the re-serve event is satisfied without user intervention; and

re-displaying, on the screen in response to determining the re-serve event is satisfied, the displayed content item without user intervention.

2. The method of claim 1, wherein determining the re-serve event comprises determining an expiration date of an offer in the displayed content item.

3. The method of claim 1, wherein storing at least the portion of the displayed content item on the communication device comprises storing the displayed content item in its entirety on the communication device.

4. The method of claim 1, wherein storing at least the portion of the selected content item at the remote computing device comprises storing the displayed content item in its entirety at the remote computing device;

and

storing a pointer to the remote computing device on the communication device.

5. A computer program product for presenting content on a screen within a communication device, the computer program product comprising instructions embodied on a non-transitory computer readable medium, wherein the instructions, when executed by a processor, cause the processor to:

display, on the screen, an opportunity to receive selection of a displayed content item, wherein the displayed content is an advertisement;

receive, via a user interface, an input from a user selecting the displayed content item;

determine, in response to the input, a re-serve condition based on data within the displayed content item, wherein the re-serve condition is solicited from the user upon selection of the advertisement;

determine, a re-serve event based on the re-serve condition, wherein determining the re-serve event comprises electronically parsing source code of the displayed content item, and identifying the re-serve event based on the re-serve condition selection by the user and wherein the re-serve event is based on data embedded within the advertisement;

display, on the screen, the re-serve event;

determine an availability of resources of the communication device;

store at least a portion of the displayed content item on the communication device when the resources satisfy a threshold; and

store at least a portion of the displayed content item at a remote computing device when the resources fail to satisfy the threshold;

determine the re-serve event is satisfied without user intervention; and

re-display, on the screen in response to determining the re-serve event is satisfied, the displayed content item without user intervention.

6. The computer program product of claim 5, wherein the instructions further cause the processor to determine an expiration date of an offer in the displayed content item as the re-serve event.

7. The computer program product of claim 5, wherein the displayed content item is stored in its entirety on the communication device when the resources satisfy the threshold.

8. The computer program product of claim 5, wherein the displayed content item is stored in its entirety at the remote computing device, and wherein the instructions further cause the processor to store a pointer to the remote computing device when the resources fail to satisfy the threshold.

9. A mobile communication device comprising:

a non-transitory computer readable medium configured to store instructions; and

a processor in communication with the non-transitory computer readable medium and configured to execute the instruction to;

display, on a screen within the device, an opportunity to receive selection of a displayed content item, wherein the displayed content item is an advertisement;

receive, via a user interface, an input from a user selecting the displayed content item;

determine, in response to the input, a re-serve condition based, at least in part, on data within the displayed content item, wherein the re-serve condition is solicited from the user upon selection of the advertisement;

determine, a re-serve event based on the re-serve condition, wherein determining the re-serve event comprises electronically parsing source code of the displayed content item, and identifying the re-serve event based on the re-serve condition selection by the user and wherein the re-serve event is based on data embedded within the advertisement;

display, on the screen, the re-serve event;

determine an availability of resources of the communication device;

store at least a portion of the displayed content item on the communication device when the resources satisfy a threshold; and

store at least a portion of the displayed content item at a remote computing device when the resources fail to satisfy the threshold;

determine the re-serve event is satisfied without user intervention; and

re-display, on the screen in response to determining the re-serve event is satisfied, the displayed content item without user intervention.

10. The mobile communication device of claim 9, wherein the instructions further cause the processor to determine an expiration date of an offer in the selected content item as the re-serve event.

11. The mobile communication device of claim 9, wherein the displayed content item is stored in its entirety on the mobile communication device when the resources satisfy the threshold.

12. The mobile communication device of claim 9, wherein the displayed content item is stored in its entirety at the remote computing device, and wherein the instructions further cause the processor to store a pointer to the remote computing device when the resources fail to satisfy the threshold.