Systems and methods for mobile wireless advertising platform part II
First Claim
1. A mobile wireless advertising system the system comprising:
- a message server in a global computer and communication network, a mobile wireless device of the type of smart phones with a display and a touch screen operating in a cellular wireless communication network;
the message server having a database server, wherein the database server pre-stores in a user database (i) identifications of pre-authorized wireless devices with their security associations that provide for mutual identification and authentication between the mobile device and the message server, (ii) mobile device user demographic data, wherein the mobile device user demographic data has been received into the message server from the mobile device user at the time of the mobile device user registering with the message server, and (iii) information reflective of a screen size for each pre-authorized wireless device;
the message server having a message provider interface logic stored in a memory and operating in a CPU of the message server, wherein the interface logic being used by a message provider for entering commercial messages and for selecting demographic data applicable for each of the entered commercial messages, and the message server receiving and storing the commercial messages with their associated demographics data in a message database of the database server;
a first logic stored in the memory and operating in the CPU of the message server, wherein the first logic used by the message server on a periodic basis for creating a single message file with contained therein in the single message file, multiple messages, for each of the pre-authorized mobile device users, pre-stored in the database server, from pre-stored messages that satisfy the pre-stored demographic data, wherein each message in the message file has a preprogrammed criterion, wherein the preprogrammed criterion characterizes each of these messages, with at least the attributes of message types of visual, text, or aural, message frequency, and a time duration of the message, wherein the message type, message frequency, and time duration of each message is stored in the single message file, and wherein when a message type is visual, the stored information reflective of a screen size is used to structure a corresponding commercial message to a size of the screen of a corresponding pre-authorized wireless device; and
a second logic stored in the memory and operating in the CPU of the message server, wherein the second logic periodically is used for communicating wirelessly with mobile wireless devices that have been pre-authorized in the user database and automatically downloading to each of the mobile devices, the single message file, wherein a mobile device that receives the single message file subsequently detects onset of a mobile device function, automatically selects a message from the single message file using the preprogrammed criterion, puts on hold the mobile device function for a brief period of time equal to the time duration of the messages, and exposes the message to a mobile device user;
wherein the message server receives an account record from the mobile device which includes information on message exposure frequency to the mobile device user.
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Abstract
A system of wireless advertising platform has a handheld wireless device that has an inbound wireless data function with a storage function to be able to receive and store, audio, text, image, and flash commercial messages from a message server. The device has a message exposure function that exposes these messages to a device user from the stored memory of the device into the incoming and outgoing communication, to and from the device user. The device has a message tracking function that tracks which messages have been exposed and periodically sends an account record to the message server. The message server has a message provider interface for planning and managing an advertising campaign using the wireless devices.
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Citations
20 Claims
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1. A mobile wireless advertising system the system comprising:
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a message server in a global computer and communication network, a mobile wireless device of the type of smart phones with a display and a touch screen operating in a cellular wireless communication network; the message server having a database server, wherein the database server pre-stores in a user database (i) identifications of pre-authorized wireless devices with their security associations that provide for mutual identification and authentication between the mobile device and the message server, (ii) mobile device user demographic data, wherein the mobile device user demographic data has been received into the message server from the mobile device user at the time of the mobile device user registering with the message server, and (iii) information reflective of a screen size for each pre-authorized wireless device; the message server having a message provider interface logic stored in a memory and operating in a CPU of the message server, wherein the interface logic being used by a message provider for entering commercial messages and for selecting demographic data applicable for each of the entered commercial messages, and the message server receiving and storing the commercial messages with their associated demographics data in a message database of the database server; a first logic stored in the memory and operating in the CPU of the message server, wherein the first logic used by the message server on a periodic basis for creating a single message file with contained therein in the single message file, multiple messages, for each of the pre-authorized mobile device users, pre-stored in the database server, from pre-stored messages that satisfy the pre-stored demographic data, wherein each message in the message file has a preprogrammed criterion, wherein the preprogrammed criterion characterizes each of these messages, with at least the attributes of message types of visual, text, or aural, message frequency, and a time duration of the message, wherein the message type, message frequency, and time duration of each message is stored in the single message file, and wherein when a message type is visual, the stored information reflective of a screen size is used to structure a corresponding commercial message to a size of the screen of a corresponding pre-authorized wireless device; and a second logic stored in the memory and operating in the CPU of the message server, wherein the second logic periodically is used for communicating wirelessly with mobile wireless devices that have been pre-authorized in the user database and automatically downloading to each of the mobile devices, the single message file, wherein a mobile device that receives the single message file subsequently detects onset of a mobile device function, automatically selects a message from the single message file using the preprogrammed criterion, puts on hold the mobile device function for a brief period of time equal to the time duration of the messages, and exposes the message to a mobile device user; wherein the message server receives an account record from the mobile device which includes information on message exposure frequency to the mobile device user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for a mobile advertising system, the method comprising the steps of:
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providing a message server in a global computer and communication network, a mobile wireless device of the type of smart phones with a display and a touch screen operating in a cellular wireless communication network; pre-storing by the message server in a database server, a user database, (i) identifications of pre-authorized mobile wireless devices and their security associations that provide for mutual identification and authentication between the mobile device and the message server, of mobile device users, (ii) mobile device-user demographic data, wherein the mobile device user demographic data has been received into the message server from the mobile device user at the time of the mobile device user registering with the message server, and (iii) information reflective of a screen size for each pre-authorized wireless device; entering commercial messages into the message server via a message provider interface logic, stored in a memory and operating in a CPU of the message server, wherein using the interface logic by a message provider over the global communication network for entering commercial messages, wherein associating each commercial message with selected demographic data and the message server receiving and storing such messages along with their associated demographic data in a message database of the database server; creating subsequently by the message server on a periodic basis a single message file with contained therein in the single message file, multiple messages for each of the pre-authorized wireless device users, pre-stored in the database server, from pre-stored messages that satisfy the pre-stored demographic data, wherein each message in the message file has a preprogrammed criterion, wherein the preprogrammed criterion characterizes each of these messages, with at least the attributes of message types of visual, text, or aural, message frequency, and a time duration of the message, wherein the preprogrammed criterion is for use by the mobile device, wherein the message type, message frequency, and time duration of each message is stored in the single message file, and wherein when a message type is visual, the stored information reflective of a screen size is used to structure a corresponding commercial message to a size of the screen of a corresponding pre-authorized wireless device; and downloading automatically to each of the mobile devices the single message file by the message server on a periodic basis, the single message file with multiple messages that have been device-user demographic customized, wirelessly to each of the pre-authorized mobile wireless devices in the user database of the message server, wherein a mobile device that receives the single message file subsequently detects onset of a mobile device function, automatically selects a message from the single message file using the preprogrammed criterion, puts on hold the mobile device function for a brief period of time equal to the time duration of the messages, and exposes the message to a mobile device user; wherein the message server receives an account record from the mobile device which includes information on message exposure frequency to the mobile device user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A mobile advertising system, the system comprising:
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a message server in a global computing and communication network, a mobile wireless device of the type of smart phones with a display and a touch screen operating in a cellular wireless communication network, and a mobile device user; the message server having a database server that pre-stores in a user database (i) identifications of pre-authorized wireless devices with their security associations that provide for mutual identification and authentication between the device and the message server, (ii) wireless device-user demographic data, and (iii) information reflective of a screen size for each pre-authorized wireless device; the message server having an interface on a global computer network with a message provider, the message provider interface is used by the message provider to enter commercial messages with selected demographic data for the message server to receive and store such messages in a message database of the database server; the message server having a wireless interface with a pre-authorized wireless device in the user database and the database server automatically on a periodic basis downloading a device-user demographic customized message file with multiple commercial messages to the wireless device, wherein each message in the message file has a preprogrammed criterion for use by the mobile wireless device, wherein the preprogrammed criterion characterizes each of these messages, with at least the attributes of message types of visual, text, or aural, message frequency, and a time duration of the message, wherein the message type, message frequency, and time duration of each message is stored in the single message file, and wherein when a message type is visual, the stored information reflective of a screen size is used to structure a corresponding commercial message to a size of the screen of a corresponding pre-authorized wireless device; the wireless device having an inbound wireless data communication logic with a storage logic that receives and stores the message file, the message file has, audio, text, image, and flash format commercial messages from the message server, wherein a wireless device that receives the single message file subsequently detects onset of a mobile device function, automatically selects a message from the single message file using the preprogrammed criterion, puts on hold the mobile device function for a brief period of time equal to the time duration of the messages, and exposes the message to a wireless device user; wherein the message server receives an account record from the mobile device which includes information on message exposure frequency to the mobile device user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification