Mobile billboard structure and platform method for smartphone app messaging system interface

• US 11,823,232 B2
• Filed: 12/28/2012
• Issued: 11/21/2023
• Est. Priority Date: 12/28/2012
• Status: Active Grant

• Current Assignee: Henry Peter Badenhop
• Original Assignee: Henry Peter Badenhop
• Inventors: Badenhop, Henry Peter
• Primary Examiner(s): Elchanti, Tarek
• Application Number:
  US13/694,742
• Publication Number:
  US 20140188616A1
• Time in Patent Office: 3,980 Days
• Field of Search: 705 1458, 705 1464, 705 1466, 705 1457
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method provides a mobile billboard messaging app and non-transitory computer readable electronic storage medium. The method includes a computer database electronically storing merchant/advertiser and user information in communication with a software application running in a mobile device of the user. The mobile device has GPS technology, a display screen and Internet connectivity. The method displays on the user'"'"'s device messages from an advertiser that are logically related to user preferences when the user device is in a given location radius. Where a correlation is found, at least one message from the advertiser is displayed. The message is triggered when the device enters within the given radii from the advertiser. When triggered, the messaging app provides relevant real-time promotions, deals and coupons related to the user preferences. The mobile billboard displays target messages based on both the user'"'"'s preferences and the user'"'"'s geographical real-time location.

Claims

1. In connection with a mobile billboard messaging app including a computer database electronically storing merchant/advertiser and user information in communication with a software application running in a mobile device of the user, the mobile device having a determined location means, a display screen and Internet connectivity, the mobile billboard messaging app being operative to establish an Internet connection between the device and the mobile billboard messaging app software, a method comprising the steps of:

a. providing a mobile billboard messaging app associated with software for download on at least one device that provides entry of user preferences associated with a user of the device;

b. providing entry means for at least one ad campaign to be entered by at least one advertiser on the computer database for electronically storing at least one message;

c. providing a radial distance entry means for determining a given radial distance from at least one location associated with at least one of the advertisers associated with said message;

d. communicating with the device to determine the user'"'"'s device location;

e. determining if the user'"'"'s device location is within the given radial distance from at least one location associated with at least one of the advertisers associated with said message;

f. checking to determine if at least one user preference correlates with the message within the given radial distance from the location;

g. displaying a notification of the message on the device;

h. the Internet connection between the device and the mobile billboard messaging app software being automatic and the location being periodically refreshed;

i. the message being generated after a preselected period of time upon entry within the given radial distance;

j. the message being displayed on the device when the device is within a radius of a location associated with the message;

k. said selection of the mobile billboard messaging app being operative to establish an Internet connection between the device and the advertiser, thereby scanning the GPS location and providing the message related to the user'"'"'s preferences within the given radial distance range from the advertiser'"'"'s location;

l. said location identifying technology being operative to run on the background of said device and leverage the device network connection, first checking whether GPS of the device is on and executing same, however if the GPS is off then determining location via cellular location cell tower communication; and

m. said mobile billboard messaging app being operative to (i) detect whether the mobile device has a battery-saving application for turning off GPS or cellular connectivity, and (ii) display a notification on said display screen that the mobile billboard messaging app will not work since the battery-saving application is inhibiting determination of location information,

whereby the message is triggered when the device enters within the given radii from the advertiser or when an event is activated by the system, and when triggered provides relevant advertisements for purchase of goods and services of the advertisers or sponsors related to the user preferences.

2. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the device is a mobile phone or Smartphone.

3. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the device is a mobile tablet.

4. The method for providing a mobile billboard messaging app as recited by claim 1, wherein no fee is paid by the user of the device.

5. The method for providing a mobile billboard messaging app as recited by claim 1, wherein a fee is paid by said user of said device for a premium account with said system, wherein said premium account includes advanced functionality associated with said user preferences.

6. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said location identifying technology comprises GPS technology.

7. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said location identifying technology comprises cell tower location technology.

8. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the given radial distance ranges from about 2 miles to 30 mile radius.

9. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the given radial distance ranges from about 5 miles to 20 mile radius.

10. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the given radial distance ranges from about 3 miles to 10 mile radius.

11. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said radius is a home location radius set relative to said user'"'"'s home location.

12. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said radius is a personal radius set relative to the mobile device itself.

13. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said radius is an advertiser'"'"'s radius (advertiser'"'"'s circle;

or campaign radius) set by the advertiser wherein the advertiser can control the display of the ad based on the advertiser'"'"'s deal local radius.

14. The method for providing a mobile billboard messaging app as recited by claim 1, wherein a logic includes three separate radius logics comprising:

1) Radius one;

is a home location radius set relative to said user'"'"'s home location;

     2) radius two;

a personal radius set relative to the mobile device itself; and

     3) radius three;

an advertiser'"'"'s radius (advertiser'"'"'s circle;

or campaign radius) set by the advertiser wherein the advertiser can control the display of the ad based on the advertiser'"'"'s deal local radius in relation to either radius one or radius two.

15. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the message is an advertisement for goods or services.

16. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the message is a promotional message.

17. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the user preferences comprise gender, age, hobbies, and interests.

18. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said advertiser message comprises promotions, deals and/or coupons.

19. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said location identifying technology provides global positioning location via longitude and latitude.

20. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said Internet connection between said device and said mobile billboard messaging icon software for downloading data onto said device is provided by way of a data feed execution.

21. The method for providing a mobile billboard messaging app as recited by claim 1, wherein a data feed execution is set to automatically take place at least once during a 24 hour period.

22. The method for providing a mobile billboard messaging app as recited by claim 1, wherein said radius is a Home Location Radius based on a user'"'"'s home location or selected location.

23. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Radius.

24. The method for providing a mobile billboard messaging app as recited by claim 1 comprising an alert radius based on said mobile device location.

25. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the mobile billboard messaging app system provides an audible alert when the user is within the given radial distance range and the user preferences are matched with the advertiser'"'"'s location.

26. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the mobile billboard app message app website and the main database reside in a high-availability hosted environment, such as Cloud services.

27. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the ad data includes ad details, merchant names, campaign radius, number of impressions, and target audience criteria.

28. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the ad campaign data is sent to the mobile billboard mobile application by way of regular nightly feeds.

29. The method for providing a mobile billboard messaging app as recited by claim 1, wherein upon starting the method, the advertiser/merchant logs in to a mobile billboard website and selects a Create Ad Campaign link, wherein the advertiser completes a New Ad Campaign to create the Ad Campaign form link, and wherein the New Ad Campaign is downloaded to the mobile application on a next feed cycle.

30. The method for providing a mobile billboard messaging app as recited by claim 1, wherein a first level of navigation is provided that generates a notification window that pops-up or alerts the user when the app detects the user'"'"'s device within a location range having active ad campaigns, and wherein a second level of navigation is provided that displays the messages as deals.

31. The method for providing a mobile billboard messaging app as recited by claim 1, wherein a first level of navigation is provided that generates a notification window that pops-up or alerts the user when the app is triggered, and wherein the first level navigation includes tabs having the ability to launch the application and display deals, store or keep deals, or delete or ignore deals.

32. The method for providing a mobile billboard messaging app as recited by claim 1 comprising a deals summary link setting forth the messages to the user.

33. The method for providing a mobile billboard messaging app as recited by claim 32, wherein the deals summary link includes all active and non-expired deals.

34. The method for providing a mobile billboard messaging app as recited by claim 1 comprising a settings preference tab link wherein the user can configure preferences, such as demographic information, preferred stores, hobbies, and interests.

35. The method for providing a mobile billboard messaging app as recited by claim 1 comprising a merchant “

Home Page”

with links to a “

Dashboard”

tab, “

Create Campaign”

tab, “

Account”

tab, “

Register”

tab, “

How it Works”

tab, “

For Consumers”

tab, and a “

Help”

tab.

36. The method for providing a mobile billboard messaging app as recited by claim 35, wherein the “

Dashboard”

tab includes active campaigns, current running ad campaigns, past campaigns, completed campaigns and canceled campaigns, and report tools.

37. The method for providing a mobile billboard messaging app as recited by claim 1, wherein the method includes linking to social media links, email and text messaging tools.

38. The method for providing a mobile billboard messaging app as recited by claim 1, wherein only registered advertisers can create ad campaigns, wherein the creation of the campaign includes an electronic fill-able form having an Account Number associated with the advertiser corresponding to the advertiser'"'"'s account name, ad Title to be displayed to the user(s) in the popup notification on the mobile device, Ad Details, a Discount/Coupon Code entry, Campaign Central Location entry, ad campaign reference point for defining campaign radius, and a Campaign Model which determines the whole logic if an ad is displayed to a user or not.

39. The method for providing a mobile billboard messaging app as recited by claim 1, wherein at a minimum, each registered merchant/advertiser must have at least one Campaign Account.

40. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Model including a Standard Model.

41. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Model including a Non-location Campaign Model.

42. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Model including a Tag-Along Campaign Model.

43. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Model including a Around the Neighborhood Campaign Model.

44. The method for providing a mobile billboard messaging app as recited by claim 1 comprising at least one Campaign Model including a Tag-Along Campaign Model Bidding “

War”

.

45. The method for providing a mobile billboard messaging app as recited by claim 44, wherein the Tag-Along Campaign Model Bidding “

War”

allows merchants/advertisers to bid/outbid competitors or other advertisers to either stop them from using the Tag-Along Campaign model to “

tag-along”

their ad campaigns, or bid/outbid them so they can “

tag-along”

.

46. The method for providing a mobile billboard messaging app as recited by claim 44, wherein the event triggering activation of the system includes checking to determine if at least one user preference correlates with the message without regard for the device location.