Electronic advertisement receiving apparatus, electronic advertisement confirming apparatus and electronic advertisement supply system for enabling advertiser to know without inquiry user confirmation of distributed electronic advertisement contents
First Claim
1. An electronic advertisement receiving apparatus for a user receiving advertisement information supplied from an advertiser comprising:
- electronic advertisement receiving means for receiving an electronic advertisement including said advertisement information converted into electronic information;
presenting means for presenting to said user said advertisement information of said electronic advertisement received by said electronic advertisement receiving means; and
presentation informing means for informing said advertiser of presentation information representing that said advertisement information of said electronic advertisement has been presented by said presenting means.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertiser distributes an electronic advertisement to an electronic advertisement receiving apparatus of a user via an electronic advertisement distribution apparatus of an ad agency. The electronic advertisement receiving apparatus presents ad information on the distributed electronic advertisement by means of an image or speech as desired by the user. A reproduction stamp representing this presentation is generated correspondingly to that electronic advertisement and informed to an electronic advertisement confirming apparatus of the advertiser. The advertiser can accordingly know without inquiry, when the reproduction stamp is informed, that the ad information of the electronic advertisement corresponding to the reproduction stamp is confirmed by the user.
21 Citations
15 Claims
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1. An electronic advertisement receiving apparatus for a user receiving advertisement information supplied from an advertiser comprising:
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electronic advertisement receiving means for receiving an electronic advertisement including said advertisement information converted into electronic information;
presenting means for presenting to said user said advertisement information of said electronic advertisement received by said electronic advertisement receiving means; and
presentation informing means for informing said advertiser of presentation information representing that said advertisement information of said electronic advertisement has been presented by said presenting means. - View Dependent Claims (2, 3, 4, 5)
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6. An electronic advertisement confirming apparatus for an advertiser comprising:
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electronic advertisement supply means for supplying to a user an electronic advertisement including advertisement information converted into electronic information;
presentation information receiving means for receiving from said user supplied with said electronic advertisement from said electronic advertisement supply means presentation information representing that said advertisement information of said electronic advertisement has been presented to said user; and
presentation information output means for outputting said presentation information received by said presentation information receiving means. - View Dependent Claims (7, 8, 9)
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10. An electronic advertisement supply system comprising an electronic advertisement distribution apparatus distributing an electronic advertisement including advertisement information corresponding to an advertiser, said advertisement information converted into electronic information, and comprising an electronic advertisement receiving apparatus receiving said electronic advertisement and presenting said electronic advertisement to a user,
said electronic advertisement distribution apparatus including electronic advertisement transmitting means for transmitting said electronic advertisement corresponding to said advertisement information requested by said advertiser to be distributed, said electronic advertisement transmitted together with an identifier for uniquely identifying said electronic advertisement, and said electronic advertisement receiving apparatus including response data transmitting means for generating, when said electronic advertisement is transmitted from said electronic advertisement transmitting means and received, response data representing reception of said electronic advertisement based on said identifier received together with said received electronic advertisement and transmitting the generated response data to said electronic advertisement distribution apparatus.
Specification