File structure for preventing edition and deletion in internet, a variety of computers and computer application media, advertising method using the file structure and system used for the method

• US 20010013039A1
• Filed: 02/06/2001
• Published: 08/09/2001
• Est. Priority Date: 02/08/2000
• Status: Active Grant

• Current Assignee: Choo Hwan Choi
• Original Assignee: Choo Hwan Choi
• Inventors: Choi, Choo Hwan
• Granted Patent: US 6,748,397 B2
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06F 21/6227 where protection concerns the structure of data, e.g. records, types, queries
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

There are provided a file structure for preventing edition and deletion in the Internet, a variety of computers and computer application media, an advertising method using this file structure and a system adapted for this method, which is capable of providing various information items such as music, music video, movies, games and programs together with advertisements free to users through the Internet, a super fast communication network, a dedicated line network, or a general communication networks, and preventing an information file provided to the users from being reproduced if any one of the information, advertisement and header is edited or deleted.

Claims

1. A file structure for preventing edition and deletion in the Internet, various computers and computer application media, comprising:

header data for recognizing advertisements and various information items, the header data including a blocking algorithm for blocking a specific file from being reproduced when any one of a header, an advertisement and information of the file is edited or deleted while the file is being reproduced;

advertisement data for outputting sounds or images for an advertisement in a predetermined period of time; and

information data configured of at least one of information files such as music, music video, movie, game and program a user requires.

2. The file structure as claimed in

claim 1

, wherein the header further includes advertisement attribute information such as the type, the outputting time and the position on a screen of the advertisement.

3. The file structure as claimed in

claim 2

, wherein the type of the advertisement is at least one of sound, banner and moving picture.

4. The file structure as claimed in

claim 1

, wherein the header further includes an algorithm for connecting the user with the web server of a banner or moving picture advertisement when the user clicks it.

5. An advertising method using a file structure for preventing edition and deletion in the Internet, various computers and computer application media, comprising:

a first step of reading at least one information file among music, music video, movie, game and program files from an information database of a manager web server at the request of a user;

a second step of reading an advertisement file from an advertisement database and combining the read information file with the read advertisement file;

a third step for combining the header of the information file with which the advertisement file has been combined with a blocking algorithm for blocking the information file from being reproduced when a part or the whole part of the information file is edited or deleted, and converting it into a predetermined form;

a fourth step in which the blocking algorithm operates to judge if the information file is edited, deleted or not when the user receives and reproduces the information file including the blocking algorithm; and

a fifth step of blocking the information file from being reproduced when the blocking algorithm judges that a part or the whole part of the information file is edited or deleted, but reproducing the information file together with the advertisement having a predetermined form when the blocking algorithm judges that a part or the whole part of the information file is not edited or deleted.

6. The advertising method as claimed in

claim 5

, wherein, in the second step, the advertisement file selected by the manager of the web server is read from the advertisement database to be combined with the information file.

7. The advertising method as claimed in

claim 6

, wherein the manager of the web server determines the type of advertisement or the number of advertising times on the basis of the sex, age and area of the user or the object the sponsor wants.

8. The advertising method as claimed in

claim 5

, wherein, in the second step, an advertisement file selected by the user who wants to download music, music video, movie, game or program is read from the advertisement database to be combined with the information file.

9. The advertising method as claimed in

claim 5

, wherein the information file combined with the advertisement is delivered to the user from the web server via a communication means such as Internet, dedicated line network, super fast communication network and general communication network.

10. The advertising method as claimed in

claim 5

, wherein the user who receives the information file combined with the advertisement from the web server has at least one of a computer, a computer application medium such as CD and DVD and a media player.

11. The advertising method as claimed in

claim 5

, wherein the information file with which the advertisement is combined is reproduced while the user and the web server are in on-line state, downloaded to the user and then reproduced, or provided to the user through a separate recording medium to be reproduced.

12. The advertising method as claimed in

claim 5

, wherein the advertisement combined with the information file is at least one of a sound advertisement, a banner advertisement and a moving picture advertisement.

13. The advertising method as claimed in

claim 12

, wherein the sound advertisement is selectively outputted at the beginning time and/or finishing time of music, music video, movie, game or program.

14. The advertising method as claimed in

claim 12

, wherein the banner is displayed on a predetermined position of a screen at the beginning time and finishing time of the music, music video, movie, game or program and during reproduction thereof.

15. The advertising method as claimed in

claim 12

, wherein the moving picture advertisement is displayed on a predetermined position of a screen at the beginning time and finishing time of the music, music video, movie, game or program and during reproduction thereof.

16. The advertising method as claimed in

claim 12

, wherein the banner or moving picture advertisement includes a link function for connecting the user with the web server of the corresponding advertisement when the user clicks it.

17. The advertising method as claimed in

claim 5

, wherein another advertisement is read from the advertisement database of the web server in real time at the request of the user to replace the existing advertisement, to be combined with the information file before or during reproduction of the information file combined with the advertisement while the user and web server are in on-line state, and then the information file combined with the new advertisement is reproduced.

18. An advertising method using a file structure for preventing edition and deletion in the Internet, various computers and computer application media, comprising:

a first step of storing music files collected in a music file database, and collecting or producing moving picture advertisement files to store them by sponsors in an advertisement file database;

a second step of searching for and reading a music file from the music file database at the request of a user, and searching for and reading a moving picture advertisement file to be combined with the music file from the moving picture advertisement file database;

a third step of combining the read music file, the moving picture advertisement file and a blocking algorithm with one another by an advertisement and music combining algorithm to convert it to a predetermine form, and transmitting it to the user;

a fourth step in which the blocking algorithm operates to judge if the music file is edited, deleted or not when the user receives and reproduces the music file having the blocking algorithm; and

a fifth step of blocking the music file from being reproduced when it is judged that a part or the whole part of the music file is edited or deleted, but reproducing the music file with which the moving picture advertisement is combined using a computer, a computer application medium or a media player when it is judged that a part or the hole part of the music file is not edited or deleted.

19. The advertising method as claimed in

claim 18

, wherein the user is authenticated by a manager web server for access thereto to be given a specific code value for receiving the music file and moving picture advertisement file and he can store log information or cookie file information in a log database.

20. The advertising method as claimed in

claim 18

, wherein the moving picture advertisement files are classified by fields, and a moving picture advertisement field is selected at the request of the user to be searched and read from the moving picture advertisement file database, being combined with the music file.

21. The advertising method as claimed in

claim 18

, wherein member information of a member database inside an information database of the web server includes information about advertisements in the fields in which a member is interested and, when the music file is provided to the corresponding member, a moving picture advertisement file in the fields in which he is interested is searched and read from the moving picture advertisement file database to be combine with the music file.

22. The advertising method as claimed in

claim 18

, wherein the user is authenticated by the web server for access thereto to receive an algorithm for separating the music file and moving picture advertisement file from each other from the web server and installs it before installation or reproduction of the music file combined with the moving picture advertisement file transmitted from the web server at the user side.

23. The advertising method as claimed in

claim 18

, wherein, when the user requests the web server to authenticate him for separating the music file from the moving picture advertisement file, the web serer searches information of the log database of the information database to judge standards, such as the period of time during which the music file with which a predetermined advertisement is combined is generated and maintained and the number of listening times of the user, are satisfied and, when they are satisfied, delivers the algorithm for separating the music file and moving picture advertisement file from each other to the user.

24. The advertising method as claimed in

claim 18

, wherein the information database of the web server further includes the log database storing log information configured of at least one of information about the position of the moving picture advertisement in the music file, information about the number of listening times of the user, information about the user who requests the music file, information about the copyright of the music file, and information about the music file and moving picture advertisement file combined therewith.

25. The advertising method as claimed in

claim 18

, wherein the user combines the music file from which the moving picture advertisement file is separated with an advertisement audio file, and transmits it to the web server to store it therein if he wants it.

26. The advertising method as claimed in

claim 18

, further comprising a step in which the user judges the form of the music file separated from the moving picture advertisement file and the form of the advertisement audio file to convert them into predetermined forms (FMG, FPG).

27. The advertising method as claimed in

claim 18

, wherein the header of the combined file of the music file and moving picture advertisement file includes information about the position of the moving picture advertisement in the music file, information about the number of listening times of the user, information about the user, information about the copyright of the music file, information about the music file and moving picture advertisement file combined therewith and link information about sponsors such that the user can instantly connect with a web server of corresponding sponsor if he wants when the music file combined with which the moving picture advertisement is reproduced.

28. The advertising method as claimed in

claim 18

, wherein the number of times of reading each music file from the music file database and transmitting it and the number of times of reading a moving picture advertisement file of a specific sponsor from the moving picture advertisement database and transmitting it are respectively counted, and the royalty with respect to each music file and the advertising charge with respect to each advertisement are calculated on the basis of the number of times of transmitting the music file and the number of times of transmitting the moving picture advertisement file.

29. An advertising system using a file structure for preventing edition and deletion in the Internet, various computers and computer application media, comprising:

an information database configured of a database storing information provided to a user, such as music, music video, movie, game and program, and a database storing member information and log information;

an advertisement database storing advertisement files by sponsors, the advertisement files being selected by a manager or the user to be combined with various information files, the advertisement files including a moving picture advertisement selected by a sponsor and the manager;

a manager web server selectively reading an information file and an advertisement file selected by the user or manager to combine them with each other, combining it with a blocking algorithm for blocking the information file from being reproduced when a part or the whole part of the information file is edited or deleted, and then converting it into a predetermined form, to provide it to the user;

a communication means, configured of the Internet, dedicated line network, super fast communication network or general communication network, for connecting the web server and the user with each other; and

the user receiving the information file containing the advertisement file through the communication means to confirm if a part or the whole part of the information file is edited, deleted or not using the blocking algorithm, thereby determining reproduction of the information file.

30. The advertising system as claimed in

claim 29

, wherein the web server comprises:

an information file reading unit for reading at least one information at the request of the user from the information database storing various information items such as music, media, game and program;

an advertisement file reading unit for reading an advertisement file from the advertisement database at the request of the user or manager;

an information and advertisement files combining unit for combining the read information file and the read advertisement file with each other;

an information and advertisement files converting unit for adding the blocking algorithm for blocking the information file from being reproduced when a part or the whole part of the information file combined with the advertisement file is edited or deleted and converting it into a predetermined form; and

an information and advertisement files transmitting unit for transmitting the converted file to the user through the communication means.

31. The advertising system as claimed in

claim 29

, wherein, when a music file combined with an advertisement audio file is received by the user, the web server stores the music file at the request of the user.