Method and apparatus for providing advertisements

• US 20010027412A1
• Filed: 02/09/2001
• Published: 10/04/2001
• Est. Priority Date: 02/10/2000
• Status: Abandoned Application

• Current Assignee: Won-Il Son
• Original Assignee: Won-Il Son
• Inventors: Son, Won-Il
• Application Number:
  US09/779,600
• Publication Number:
  US 20010027412A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

A method and an apparatus for providing various advertisements via a network, such as the Internet. The method includes receiving an advertisement from a sponsor and/or advertising agent, providing the advertisement to a user, calculating an advertisement commission according to the advertisement provided to the user; and demanding the advertisement commission from a sponsor and/or advertising agent. An access commission is calculated and demanded from a sponsor and/or advertising agent, when the user links to an advertisement-related site by means of the advertisement. The apparatus includes a storage device and a processor coupled to the storage device. The storage device stores a program for controlling the processor and the processor is operative with the program to receive the advertisement from a sponsor and/or advertising agent, provide the advertisement to a user, calculate an advertisement commission according to the advertisement provided to the user, and demand the advertisement from a sponsor and/or advertising agent. The processor operates with the program to calculate an access commission and demand the access commission for the sponsor and/or the advertising agent, when the user links to an advertisement-related site by means of the advertisement.

Claims

1. A method for providing advertisements comprising the steps of:

receiving an advertisement from at least one source selected from a group consisting of sponsors and advertising agents;

providing said advertisement to a user;

estimating an advertising commission according to the type of advertisement and manner of providing it to the said user; and

demanding said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents;

wherein an access commission is estimated and demanded from at least one source selected from a group consisting of sponsors and advertising agents when said user links to an advertisement-related site by means of said advertisement.

2. The method for providing an advertisement as claimed in

claim 1

, wherein the step of demanding said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents comprises the steps of:

renewing a log file for recording the number of times said advertisement are provided to said user;

estimating the number of said advertisements that are provided to said user by analyzing the log file using streaming media; and

estimating said advertising commission by applying a predetermined commission rate to said estimated number of advertisements provided to a user.

3. The method for providing an advertisement as claimed in

claim 1

, further comprising the steps of:

generating a log file for said user; and

converting said log file into a plurality of profiles according to the personal information of said user by using time data stored in said log file.

4. The method for providing an advertisement as claimed in

claim 3

, wherein said personal information comprises at least one kind of information selected from the group consisting of gender, area, log history, occupation, hobby, school career, and customer level.

5. The method for providing an advertisement as claimed in

claim 1

, wherein further comprising the steps of:

storing data about the time duration and contents of links with said advertisement-related site; and

estimating said access commission by applying a predetermined commission rate to said contents of a link.

6. The method for providing an advertisement as claimed in

claim 1

a, wherein the advertisement comprises at least one kind of information selected from a group consisting of:

normal image information, No Good (NG) image information, and advertisement-related information about Commercial Films (CF), movies, and music videos.

7. The method for providing an advertisement as claimed in

claim 1

, wherein said advertisement is provided by at least one kind of icon selected from a group consisting of:

a CF parade icon for providing at least one kind of DF information selected from a group consisting of said normal image information and said NG image information;

a movie parade icon for providing at least one kind of movie information selected from a group consisting of said normal image information and said NG image information;

a music video parade icon for providing at least one kind of music video information selected from a group consisting of said normal image information and said NG image information;

a related information icon for providing said advertisement-related information, wherein said advertisement-related information is at least one kind of information selected from a group consisting of information about related persons, music and places related to said CF information, and said movie or music video information;

a learning space icon for providing expert information about said advertisement;

a shopping icon for providing a product advertised by said advertisement; and

a questionnaire icon for collecting opinions about said advertisement.

8. The method for providing an advertisement as claimed in

claim 7

, further comprising the steps of:

receiving an information-demand signal according to which icon is selected by said user from among a group of icons consisting of said CF parade icon, said movie parade icon and said music video parade icon; and

providing one kind of information selected from a group consisting of said CF information, said movie information and said music video information according to said information-demand signal received from said user.

9. The method for providing an advertisement as claimed in

claim 8

,wherein the step of providing one selected from the group consisting of said CF information, said movie information and said music video information according to said information-demand signal for said user is accomplished by downloading.

10. The method for providing an advertisement as claimed in

claim 8

, wherein said downloaded information is a moving image picture.

11. The method for providing an advertisement as claimed in

claim 7

, wherein further comprising the steps of:

receiving an information-demand signal according to clicking on said related information icon from said user;

providing at least one advertisement-related information corresponding to said information-demand signal to the user, said advertisement-related information being one selected from the group consisting of a personal information, a music information, a place information and a gossip information about said CF information, said movie information and said music video information; and

providing an access for a site related to the advertisement-related information to the user.

12. The method for providing an advertisement as claimed in

claim 7

, further comprising the steps of:

receiving an information-demand signal according to clicking on said learning space icon from said user;

providing at least one advertisement-related information corresponding to said information-demand signal to the user, said advertisement-related information being one selected from the group consisting of an advertising knowledge, books related to said advertisement and an educational organ information related to said advertisement; and

providing an access to a site related to the advertisement-related information to the user.

13. The method for providing an advertisement as claimed in

claim 7

, wherein further comprising the steps of:

receiving an information-demand signal according to clicking said opinionnaire icon from said user;

selecting a pertinent information in accordance with said information-demand signal, said pertinent information being one selected from the group consisting of researching, monitoring and rank deciding; and

providing the pertinent information to said user.

14. The method for providing an advertisement as claimed in

claim 7

, further comprising the steps of:

receiving an information-demand signal according to clicking on said shopping icon;

providing a pertinent information according to said information-demand signal for said user; and

linking a related site corresponding to said pertinent information.

15. An apparatus for providing an advertisement, comprising:

a storage device; and

a processor coupled to said storage device,

said storage device storing a program for controlling said processor; and

said processor operative with said program to receive an advertisement from at least one source selected from a group consisting of sponsors and advertising agents;

provide said advertisement to a user;

estimate an advertising commission according to the type of advertisement and manner of providing it to the said user; and

demand said advertising commission from at least one source selected from a group consisting of sponsors and advertising agents;

wherein an access commission is estimated and demanded from at least one source selected from a group consisting of sponsors and advertising agents when said user links to an advertisement-related site by means of said advertisement.

16. The apparatus for providing an advertisement as claimed in 15, wherein said processor further operate with said program to generate a log file for said user;

and

to convert said log file into a plurality of profiles according to the personal information of said user by using time data stored in said log file.

17. The apparatus for providing an advertisement as claimed in 16, wherein the personal information comprises at least one kind of information selected from the group consisting of information about gender, age, occupation, hobby, area, school career and log history.

18. The apparatus for providing an advertisement as claimed in 15, wherein said processor further operate with said program to store data about the time duration and contents of links with said advertisement-related site;

and

to estimate said access commission by applying a predetermined commission rate to said contents of a link.

19. The apparatus for providing an advertisement as claimed in 15, wherein the advertisement comprises at least one kind of information selected from the group consisting of normal image information, No Good (NG) image information and knowledge information of Commercial File (CF) information, movie information, music video information. intended to cover such departures from the present disclosure as come within known or customary practice in the art to which this invention pertains.