System and method for transmission of advertising to wireless devices

• US 20010032193A1
• Filed: 01/04/2001
• Published: 10/18/2001
• Est. Priority Date: 01/04/2000
• Status: Abandoned Application

• Current Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Original Assignee: Advertisingcom LLC (Apollo Global Management, Inc.)
• Inventors: Ferber, John B.
• Application Number:
  US09/753,685
• Publication Number:
  US 20010032193A1
• Time in Patent Office: Days
• US Class Current: 705/79
• CPC Class Codes: G06Q 20/027 involving a payment switch or gateway
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/32 Involving wireless systems
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 48/16 Discovering, processing access restriction or access information
• CPC Class Codes: H04W 60/00 Affiliation to network, e.g. registration; Terminating affiliation with the network, e.g. de-registration

Abstract

The present invention discloses a system and methods for wireless device advertising. The system comprises a database of wireless device numbers for storing users of registered wireless devices and a central processing unit accessible by a network. Once the system receives an advertising message from an advertiser over the network, it forwards the advertising message wirelessly to the registered devices. The user of the wireless device is then remunerated for accepting the advertising message.

Claims

1. A method of wireless device advertising comprising:

registering a wireless device to receive advertising messages;

receiving registration information including at least a wireless device number and storing said information in a database;

receiving advertising messages from advertisers;

sending the advertising messages to a registered wireless device; and

remunerating users for accepting the advertising messages to their registered wireless devices.

2. The method of

claim 1

further comprising receiving payment from the advertisers for sending the advertising messages.

3. The method of

claim 1

wherein users are remunerated points as part of a bonus program for accepting the advertising messages.

4. The method of

claim 1

wherein users are remunerated additional air time for accepting the advertising messages.

5. The method of

claim 1

wherein users are remunerated monetary compensation for accepting the advertising messages.

7. The method of

claim 1

further including providing a user accessible account for each registered wireless device showing the amount of remuneration accrued for accepting advertising messages.

8. The method of

claim 1

, wherein registering the wireless devices to receive advertising messages includes providing demographic information of a user of the wireless device.

9. The method of

claim 1

, wherein the advertising messages received from the advertisers are stored in a second database.

10. The method of

claim 1

, wherein at least a portion of air time costs for sending the advertising messages to the registered wireless device is paid for by the advertisers.

16. The system of

claim 10

, wherein costs for sending the advertising messages to the registered wireless device is paid for by the advertiser.

6. The method of claim I wherein users receive remuneration for referring an unregistered user to register a wireless device to receive advertising messages.

11. A system for wireless device advertising comprising:

a database comprising wireless device numbers for storing users of registered wireless devices;

a central processing unit coupled to the database, said central processing unit accessible by a network, and adapted to perform the functions of;

receiving an advertising message from an advertiser;

sending the advertising message to at least one of the registered wireless devices, wherein a user of the wireless device is remunerated for accepting the advertising message.

12. The system of

claim 11

, wherein the central processing unit is further adapted to perform the function of providing a user accessible account associated with each of the registered wireless devices that shows how much remuneration the account received for the associated wireless device accepting the advertising message.

13. The system of

claim 11

, wherein the central processing unit further provides means for users of wireless devices to register to receive advertising messages.

14. The system of

claim 11

, further comprising a second database of the advertising messages.

15. The system of

claim 11

, wherein the central processing unit further provides referral means for users of registered wireless devices to send messages to new users of wireless devices.

17. A method of using a computer network for wireless device advertising comprising:

providing a database containing a plurality of users of registered wireless devices and associated wireless device numbers;

receiving an advertising message from an advertiser over the computer network;

sending the advertising message to at least one of the wireless device numbers in the database; and

remunerating the at least one user for accepting the advertising message.

18. The method of

claim 17

further comprising providing a user accessible account on the computer network for each of the registered wireless devices, wherein each user accessible account shows an amount of remuneration received for accepting advertising messages to the registered wireless devices.

19. The method of

claim 17

, wherein the remuneration is additional air time.

20. The method of

claim 17

wherein the user accessible account for each of the registered wireless devices further shows an amount of remuneration for referring another user to register the another user'"'"'s wireless device to accept advertising messages.

21. The method of

claim 17

, wherein at least a portion of air time costs for sending the advertising messages is paid for by the advertiser.

22. A method for wireless device advertising comprising:

providing advertising messages to a wireless advertising service that sends the messages to a plurality of wireless devices registered with the service; and

paying a fee to the wireless advertising service, wherein a portion of the fee goes to a user of the registered wireless device as remuneration for accepting the advertising messages.

23. The method of

claim 22

, wherein the advertising messages are text messages.

24. The method of

claim 22

, wherein the user is remunerated air time for accepting the advertising messages.

25. The method of

claim 22

, wherein the user is remunerated monetary compensation for accepting the advertising messages.

26. The method of

claim 22

, wherein the advertising message is a coupon.

27. The method of

claim 22

, wherein the advertising message is location based.

28. The method of

claim 22

, wherein at least a portion of air time costs for sending the advertising messages to the registered wireless device is paid for by said advertisers.

29. A method for wireless device advertising comprising:

sending advertising messages to a registered wireless device; and

providing remuneration to a user of the wireless device for accepting the advertising messages.

30. The method of

claim 29

, wherein the advertising messages are text messages.

31. The method of

claim 29

, wherein the user is remunerated air time for accepting the advertising messages.

32. The method of

claim 29

, wherein the user is remunerated monetary compensation for accepting the advertising messages.

33. The method of

claim 29

, wherein the advertising message is a coupon.

34. The method of

claim 29

, wherein the advertising message is location-based.

35. The method of

claim 29

, wherein the remuneration includes at least a portion of air time costs for sending the advertising messages to the registered wireless device.