Marketing displays providing ready replaceability of adhesive display labels

• US 20010047604A1
• Filed: 04/07/2000
• Published: 12/06/2001
• Est. Priority Date: 11/20/1996
• Status: Active Grant

• Current Assignee: Fasteners for Retail Incorporated (FFR DSI Holdings, Inc.)
• Original Assignee: Thomas E. Valiulis
• Inventors: Valiulis, Thomas E
• Granted Patent: US 6,519,885 B2
• Time in Patent Office: Days
• US Class Current: 40/661.03
• CPC Class Codes: A47F 5/0815 Panel constructions with apertures for article supports, e.g. hooks
• CPC Class Codes: G09F 3/10 by an adhesive layer
• CPC Class Codes: G09F 3/201 Enclosures enveloping completely the labels G09F3/203 - G09F3/207 take precedence
• CPC Class Codes: G09F 3/204 specially adapted to be attached to a shelf or the like

Abstract

A marketing display device such as a shelf or a “Pegboard” type hanger is provided with an outer display panel that has a release coating, such as of silicone, for ready attachment, removal and replacement of adhesive labels that carry indicia pertinent to the marketing of products on the hangers to passing potential customers. In one preferred embodiment the release coating is carried on a liner that is adhesively attached to the shelf or hanger for such removable mounting of labels and wherein the liner, including the attaching adhesive, also is readily and cleanly removable by peeling the liner from the surface to which it is adhered.

Claims

1. A marketing display device, comprising:

a support for holding products for sale to customers as such customers pass said support,

said support including a label supporting surface disposed to support a label in position for convenient viewing by such customers,

a label carrier member which includes a carrier layer,

an adhesive layer on one side of said carrier layer, said adhesive layer adhesively affixing said label carrier member to said label supporting surface of said support with the opposite side of said carrier layer disposed outwardly relative to said support, said adhesive layer being bonded to said one side of said carrier layer more strongly than to said label supporting surface of said support,

an outwardly exposed release layer on said opposite side of said carrier layer and which will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said support and are readily removable and replaceable by merchandising personnel, and

said carrier layer having a tensile strength and a tear strength that exceed the release value of the bond between said adhesive layer and said label supporting surface,

whereby said carrier member may be peeled from said label supporting surface intact with said adhesive layer remaining adhered to said carrier layer and thereby being substantially completely removable from said label supporting surface with said carrier layer upon such peeling removal of said carrier member.

2. The invention as in

claim 1

wherein said release layer is a coating of a silicone material.

3. The invention as in

claim 1

wherein said carrier layer is a thin, generally flat flexible sheet element.

4. The invention as in

claim 1

wherein said carrier layer is transparent.

5. The invention as in

claim 1

wherein said carrier layer is a lamination having two opposite sides each formed of a lamina of a material which differs from the lamina on the other side.

6. The invention as in

claim 1

wherein said carrier layer is a lamination having two opposite sides and which includes:

a layer of a first sheet material forming said one side of said carrier layer and which forms a strong bond with said adhesive layer, and

a layer of a second material different from said first sheet material and forming said opposite side of said carrier layer, said second material forming a strong bond with said release layer.

7. The invention as in

claim 6

wherein said first sheet material and said adhesive form a bond therebetween which is significantly stronger than the bond of said adhesive to said label supporting surface of said support, and said first sheet material having tear and delamination strengths greater than the bond between said adhesive and said label supporting surface, whereby said adhesive will remain adhered to said first sheet material and be removed from said label supporting surface upon peeling of said carrier layer from said label supporting surface.

8. The invention as in

claim 6

wherein said first sheet material is formed of a synthetic plastic.

9. The invention as in

claim 6

wherein said first sheet material is readily printable on the inward side thereof, and said second sheet material is transparent.

10. The invention as in

claim 6

wherein said first sheet material is formed of a vinyl.

11. The invention as in

claim 6

wherein said second sheet material is transparent.

12. The invention as in

claim 6

wherein said second sheet material is formed of a biaxially oriented polypropylene.

13. The invention as in

claim 6

wherein said first sheet material is opaque.

14. A liner for removable attachment to a label supporting surface of a display support and for removable affixation of adhesive labels to said liner while on such a label supporting surface, said liner comprising:

a flexible carrier layer;

an adhesive layer on one side of said carrier layer for adhesively affixing said liner to such a label supporting surface with a first bond strength and with the opposite side of said liner disposed outwardly relative to said label supporting surface for receipt of such adhesive labels thereon;

and a release layer bonded to said opposite side of said liner, said release layer providing a release value for pressure sensitive adhesive labels adhered thereto which is significantly less than said first bond strength and less than about two pounds, said release layer being bonded to said carrier layer with a bond strength that significantly exceeds said release value;

said adhesive layer being bonded to said carrier layer with a second bond strength that significantly exceeds said first bond strength; and

,

said carrier layer having a tensile strength and a tear strength that significantly exceed said first bond strength,

whereby such labels may be adhesively affixed to and removed from said liner and replaced by merchandising personnel, and said liner may be peeled intact from such a label supporting surface to which it has been secured by said adhesive layer, with said adhesive layer remaining adhered to said carrier member and thereby being substantially completely removable from the respective label supporting surface with said liner.

15. The invention as in

claim 14

wherein said carrier layer is a thin, generally flat flexible sheet element.

16. The invention as in

claim 14

wherein said carrier layer is a laminate.

17. The invention as in

claim 16

said laminate includes a synthetic plastic lamina on one side which has a high strength bond with said adhesive layer.

18. The invention as in

claim 17

wherein said laminate includes a lamina on the other side which has a strong retention bond with said release layer.

19. The invention as in

claim 18

wherein said lamina on said one side is formed of a vinyl.

20. The invention as in

claim 18

wherein said lamina on said one side is a readily printable material.

21. The invention as in

claim 20

wherein said lamina on the other side is transparent.

22. The invention as in

claim 21

wherein said lamina on said other side is a biaxially oriented polypropylene.

23. The invention as in

claim 16

wherein said laminate includes a strong synthetic plastic lamina on one side and a transparent plastic lamina on the other side.

24. A sheet of release liner stock providing a plurality of individual label support segments for use in supporting labels on label supporting surfaces of merchandising devices, said release liner stock comprising a plurality of substantially coterminous layers including:

a carrier layer formed of a laminate,

an adhesive layer on one side of said carrier layer for adhesively affixing said label support segments to a label supporting surface of a merchandising device with the opposite side of said carrier layer disposed outwardly relative to said device,

a release layer on said opposite side of said carrier layer which will adherently receive and retain an adhesively coated label in overlying relation to said release layer and readily release such a label, whereby such labels applied to said release layer are exposed outwardly relative to said devices and are readily removable and replaceable by merchandising personnel, and

said sheet stock having a plurality of score lines dividing said sheet stock into a plurality of individual release liner segments.

25. The invention as in

claim 24

wherein said release layer is a coating of a silicone material.

26. The invention as in

claim 24

wherein said carrier layer is a laminate that includes a first synthetic plastic lamina to which said adhesive layer is adhered.

27. The invention as in

claim 26

wherein said first synthetic plastic lamina is printable and said laminate includes a transparent second plastic lamina to which said release layer is adhered.

28. The invention as in

claim 24

wherein said carrier layer is a laminate including a first synthetic plastic lamina to which said adhesive layer is adhered and a second plastic lamina to which said release layer is applied.

29. The invention as in

claim 28

wherein said first synthetic plastic lamina is a vinyl and said second synthetic plastic lamina is a biaxially oriented polypropylene.

30. A marketing display device, comprising:

a support for holding products for sale to customers as such customers pass said support,

said support including a label engagement element for engaging and supporting a label carrier member with one side of such label carrier member disposed outwardly of said support,

a flexible merchandising label carrier member comprising a laminate formed of a first layer of an opaque printable first flexible sheet material and a second layer of a transparent flexible sheet material laminated to said first layer, and a release layer bonded to the outer surface of said second layer for releasably supporting adhesively backed labels,

said label carrier member being engaged with said engagement element and supported thereby on said support with said release layer exposed outwardly relative to said support for viewing of such labels thereon by passing customers with said first layer providing the visable background for such labels.

32. The invention as in

claim 30

in which said first layer is a vinyl material, said second layer is a biaxially oriented polypropylene material and said release layer is a coating of a silicone material.

33. A flexible merchandising label carrier member comprising a laminate formed of a first layer of an opaque printable first flexible sheet material and a second layer of a transparent flexible sheet material laminated to said first layer, and a release layer bonded to the outer surface of said second layer for releasably supporting adhesively backed labels.

31. The invention as in

claim 34

in which said second layer is bonded to said first layer by a transparent adhesive and said release layer is transparent.

34. The invention as in

claim 33

in which said second layer is bonded to said first layer by a transparent adhesive.

35. The invention as in

claim 33

in which said release layer is transparent.

36. The invention as in

claim 33

in which said first layer is a vinyl material, said second layer is a biaxially oriented polypropylene material and said release layer is a coating of a silicone material.